BBB National Programs Blog

It’s time again for the Big Game, when we gather to watch the most expensive commercials of the year. As brands create memorable content, it is important they remember to make all claims truthful and accurate. This year, as you watch brands’ creative efforts, keep these lessons learned from past NAD cases in mind.

Easing data flows across the Atlantic, the EU-U.S. DPF satisfies requirements outlined under the General Data Protection Regulation (GDPR), helping companies avoid steep fines.

This month the Federal Trade Commission (FTC) announced participation in the Global Cooperation Arrangement for Privacy Enforcement (Global CAPE), signaling the agency’s interest in keeping pace with the increasingly global nature of commerce and marks an important step forward for the global expansion of CBPRs.

The UK Extension to the EU-U.S. Data Privacy Framework (DPF) took effect, permitting the flow of personal data from the UK to the U.S. without the need for further safeguards and making UK coverage accessible for companies of all sizes. The UK Extension signals its commitment and enthusiasm for sustainable data flows.

Deprecation of traditional third-party cookie tracking and the adoption of new tracking alternatives has animated a new wave of regulatory issues that complicate business compliance with consumer privacy in digital advertising. From 2023 cases, DAAP identified best practices for responsible action in 2024 to stay out of regulatory crosshairs.

On December 20, 2023, the FTC proposed changes to the COPPA Rule that would impact every COPPA Safe Harbor Program. While the CARU team continues to review the FTC’s Notice of Proposed Rulemaking, this blog provides answers to some frequently asked questions about our COPPA Safe Harbor Program and explains the various safe harbor seal types.

The Federal Trade Commission (FTC) has given us a lot to think about by publishing its proposed changes to the Children’s Online Privacy Protection Act (COPPA) Rule. While the FTC does not propose many wholesale revisions to the COPPA Rule, CARU breaks down what the FTC is proposing.

Industry self-regulation can be a key differentiator for businesses and nonprofits to perform at their most effective level, especially when it comes to engaging with emerging technologies such as AI. But the question is, as a private sector leader, what does the road map look like?

BBB National Programs has released the Children’s Food and Beverage Advertising Initiative (CFBAI) and Children’s Confection Advertising Initiative (CCAI) 2022 Annual Report, which includes findings on CFBAI and CCAI participant compliance.

If you are a multinational business or interacting with clients, service providers, or contractors in the EU, your business is likely processing data of EU consumers. Companies have realized they can remove the headache of managing the process by leveraging a third-party accountability agent, such as BBB National Programs, to do the heavy lifting.