CFBAI and CCAI Publish the 2022 Annual Report on Participant Compliance and Program Progress

Dec 20, 2023 by Maureen Enright, Vice President, Children’s Food and Beverage Advertising Initiative, BBB National Programs

BBB National Programs has released the Children’s Food and Beverage Advertising Initiative (CFBAI) and Children’s Confection Advertising Initiative (CCAI) 2022 Annual Report, which includes findings on CFBAI and CCAI participant compliance with their commitments to not engage in advertising primarily directed to children under age 13 or to advertise only foods that meet CFBAI’s strict Uniform Nutrition Criteria. 

The Annual Report provides details on the significant events of 2022 and an evaluation of participants’ compliance, which was excellent. Participants delivered an overall compliance rate of 99.5% for TV advertising based on BBB National Programs’ assessment of second and third-quarter 2022 Nielsen advertising data.

The report also discusses other CFBAI and CCAI program developments, including the 2023 addition of new participants Lindt & Sprüngli and Ferrara Candy Company, bringing the total number of CFBAI participants to 22. The report also notes that fewer food categories and foods were advertised to children and that participants that advertised to children featured only foods that provided either a food group or an under-consumed nutrient of public health concern, such as calcium or Vitamin D.

For more than 15 years, CFBAI has focused on ensuring that participants meet their commitments regarding food advertising to children. BBB National Programs is proud to continue to collaborate with participating food, beverage, and restaurant companies in their commitments for responsible marketing to children and welcomes non-participating companies to join CFBAI.   

Access the full 2022 Annual Report.   

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