Emerging Programs and Initiatives

BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape. BBB National Programs National Partners get a seat at the table as we develop these programs and initiatives. 

Our Work

AI in Hiring

BBB National Programs' Center for Industry Self-Regulation (CISR) developed a new self-regulatory regime for AI in recruiting and hiring. The Principles for Trustworthy AI in Recruiting and Hiring serve as a global baseline standard for the use of AI applications in recruitment and hiring. The Independent Certification Protocols for AI-Enabled Hiring and Recruiting Technologies supplement the Principles by providing employers and vendors a framework for self-certifying compliance with the Principles.

Digital Health Privacy Program (DHPP)

A groundbreaking accountability program to protect consumer health data privacy when it is not covered by HIPAA.

TeenAge Privacy Program (TAPP)

To assist any business engaging with teen consumers, the TeenAge Privacy Program (TAPP) mapped the broad spectrum of potential privacy and online safety harms impacting teens onto a concrete set of operational considerations.

RMAI Services

RMAI’s Receivables Management Certification Program aims to “provide enhanced consumer protections through rigorous and uniform industry standards of best practice.” Certified companies are audited for compliance with RMAI’s standards and deficiencies are referred to a Remediation Committee to cure such deficiencies. BBB National Programs independently administers the Remediation Committee for RMAI’s Receivables Management Certification Program.

Our National Partners

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business. 

  • T-Mobile USA, Inc.
  • McDonald's USA
  • Interactive Advertising Bureau (IAB)
  • Direct Selling Association (DSA)
  • Keurig Dr. Pepper, Inc.
  • Osano, Inc.
  • The Bazooka Companies, Inc.
  • Manatt, Phelps & Phillips, LLP
  • Livewire Group
  • American Advertising Federation (AAF)
  • DLA Piper LLP
  • The Hershey Company
  • The Procter & Gamble Company
  • Campbell Soup Company
  • McDermott Will & Emory, LLP
  • Danone North America, PBC
  • Foley Hoag, LLP
  • Keller and Heckman LLP
  • Paramount
  • BakerHostetler
  • Hormel Foods Corporation
  • JP Morgan Chase Credit Card
  • Lindt & Sprungli USA, Inc.
  • Plexus Worldwide
  • Sharkninja Operating LLC
  • Venable LLP
  • 4A's
  • Church & Dwight Co, Inc.
  • Meta
  • Google, Inc.
  • The Kraft Heinz Company
  • Naver Z USA
  • Perkins Coie LLP
  • SuperAwesome, Inc.
  • Expedia, Inc.
  • Coty, Inc.
  • The Boston Beer Company
  • Frankfurt, Kurnit, Klein & Selz PC
  • Katten Muchin Rosenman LLP
  • White & Case LLP
  • Alticor
  • Melaleuca, Inc.
  • Simpson Thatcher & Bartlett LLP
  • The Clorox Company
  • Faegre Drinker Biddle & Reath LLP
  • Market America Worldwide
  • Kelley Drye & Warren LLP
  • Overstock.com
  • Davis & Gilbert LLP
  • Kimberly-Clark Corporation
  • Unilever United States, Inc.
  • Arent Fox LLP
  • Mondelez International, LLC
  • Ferrara Candy Company
  • Kilpatrick Townsend & Stockton LLP
  • Verizon Communications, Inc.
  • BISSELL
  • Olshan Frome Wolosky LLP
  • Ferrero USA, Inc.
  • The Walt Disney Company
  • Kramer Levin Naftalis & Frankel LLP
  • Conagra Brands, Inc.
  • Association of National Advertisers (ANA)
  • Hyundai Motor America
  • Purdy Smith
  • Council for Responsible Nutrition (CRN)
  • MATTEL, Inc.
  • Capital One
  • Pokémon Company International
  • Lucid Group, Inc.
  • General Mills, Inc.
  • National Basketball Association (NBA)
  • BIC Corporation
  • Reckitt Benckiser LLC
  • Haleon
  • Foley & Lardner LLP
  • Mazda North American Operations
  • Georgia-Pacific LLC
  • Inspire Brands
  • Arnold & Porter Kaye Scholer LLP
  • Covington & Burlington LLP
  • Spin Master, Ltd.
  • Nu Skin Enterprises, Inc.
  • The ADT Corporation
  • Wilson Sonsini Goodrich & Rosati
  • Henkel North America
  • GameFam
  • American Optometric Association
  • Creative Consumer Concepts (C3)
  • Burger King Corporation
  • S.C. Johnson & Son, Inc.
  • PepsiCo, Inc.
  • National Confectioners Association (NCA)
  • Kellanova
  • Haynes and Boone, LLP
  • Munck Wilson Mandala LLC
  • AlEn USA, LLC
  • Colgate-Palmolive Company
  • Tempur Sealy International, Inc.
  • SafeGuard Privacy, Inc.
  • Post Consumer Brands, LLC
  • LEGO Systems, Inc.
  • Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
  • Nissan North America, Inc.
  • Bayer Healthcare, LLC
  • Patterson Belknap Webb & Tyler LLP
  • Kao USA Inc.
  • Ford Motor Company
  • Davis Wright Tremaine LLP
  • McGuireWoods LLP
  • The Coca-Cola Company
  • Proskauer Rose LLP
  • Hostess Brands, LLC
  • Dyson, Inc.
  • Arbonne International, LLC
  • Loeb & Loeb, LLP
  • Mars, Inc.
  • Crowell & Moring LLP
  • Oral Essentials, Inc.
  • Kirkland & Ellis LLP
  • Hasbro, Inc.
  • L'Oréal USA, Inc.
  • Nestle USA, Inc.
  • Warner Bros. Discovery Inc.