Our Programs

BBB National Programs fosters trust, innovation, thought leadership, and competition in the marketplace and helps businesses serve stakeholders as strong corporate citizens. Our unique and valuable programs are designed to resolve business issues and advance shared industry objectives by responding to marketplace concerns to create a better experience for consumers. We have earned the trust of the marketplace by developing, implementing, and administering dispute resolution programs and helping businesses and industries resolve disputes with consumers.

BBB National Programs is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM). 

 

 

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Featured Content

Press Release

Mary K. Engle Joins BBB National Programs, Inc. as Executive Vice President, Policy

Announcement

Fast-Track SWIFT process will allow parties to receive an NAD decision within 20 business days from the initiation of the case

Press Release

BBB National Programs’ Direct Selling Self-Regulatory Council and Direct Selling Association Urge Caution Regarding Health-Related Product Claims

Announcement

CFBAI & CCAI 2018 Compliance and Progress Report

Announcement

Digital Advertising Accountability Program: 100-Action Retrospective

Press Release

BBB National Programs National Advertising Division Recommends that T-Mobile Discontinue Certain Challenged Claims Comparing TVision Television Service to Cable TV, Following Charter Challenge

Press Releases



Case #17-2020– Challenge – dōTERRA International LLC

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced pursuant section D(ii) of the DSSRC Policies & Procedures.

Specifically, several core health-related and income claims being disseminated on the social media pages of certain distributors of dōTERRA were brought to DSSRC’s attention. It was alleged that many of the representations at issue include both express and implied claims that dōTERRA’s oils can treat diseases and/or medical symptoms. In the initial written submission to DSSRC”), 140 examples of such claims were identified.

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Direct Selling Self-Regulatory Council Refers Health-Related Product Claims by New U Life, Inc. to the Federal Trade Commission and the Food and Drug Administration

The Direct Selling Self-Regulatory Council (“DSSRC”) has referred certain health-related claims made by New U Life, Inc. (“New U Life” or the “Company”) for its Somaderm hGH transdermal gel to the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) for possible enforcement action after the Company failed to comply with DSSRC’s recommendations to modify or discontinue such claims. The health-related product claims at issue in DSSRC’s inquiry pertained to product efficacy as well as claims that Somaderm product was “FDA Registered” and that the product had clinical applications. In addition, the DSSRC inquiry also included a number of additional health-related claims (e.g., “Regrowth of heart, liver, spleen, kidney and other organs that shrink with age”; “14.4% loss of fat on average after six months without dieting”; “Superior immune function”; “Greater cardiac output”; “Superior immune function,” etc.) and a number of before-and-after depictions purportedly demonstrating the results received from using the product.

Upcoming Events and Speaking Engagements

Who We Are

 

BBB National Programs is where business, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. BBB National Programs fosters trust, innovation, thought leadership and competition in the marketplace and helps businesses serve stakeholders as strong corporate citizens.   

BBB National Programs is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM).