Where businesses turn to enhance consumer trust and consumers are heard.
BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed
marketing, data privacy, and dispute resolution.
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Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programsPrivacy
Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programsDispute Resolution
Providing solutions and support for dispute resolution programs and compliance needs. Explore programsEmerging
Developing innovative programs to address business needs in an evolving marketplace. Explore programsHome to leading independent programs.
We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.
Featured Content
Blog Post
Protecting and Empowering Consumers: Recognizing False Advertising During COVID-19
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Announcement
Fast-Track SWIFT process will allow parties to receive an NAD decision within 20 business days from the initiation of the case
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Announcement
Frances Henderson, VP, Privacy Initiatives Today Issued the Following Statement on the European Court of Justice Decision Known as “Schrems II”
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Announcement
CFBAI and CCAI Annual Compliance Report (Dec. 2019)
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Blog Post
Contact Tracing and Tech: An International Comparison
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Press Release
BBB National Programs Issues New Guidance on Earnings Claims for Direct Selling Industry
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Announcement
Political Ads 2020: Feb. & Mar. Report
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Announcement
Covid-19 Updates & Resources
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Latest Announcements
Dona Fraser Named Senior Vice President, Privacy Initiatives, BBB National Programs; Josh Harris Joins Her Team as Director, Global Privacy Initiatives
BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, today announced that Dona Fraser has been promoted to the newly created position of Senior Vice President, Privacy Initiatives. The announcement was made by Eric D....
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DSSRC Administrative Closure #63
DSSRC contacted a direct selling company about a social media post disseminated by a salesforce member. The subject social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media post conveyed unsubstantiated product health and wellness benefit claims related to the current...
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DSSRC Administrative Closure #62
DSSRC contacted a direct selling company about three social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media posts conveyed unsubstantiated product health and wellness benefit claims related to the...
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DSSRC Administrative Closure #61
DSSRC contacted a direct selling company about three social media posts disseminated by its salesforce members. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that two of the social media posts conveyed unsubstantiated product health and wellness benefit claims related...
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Upcoming Events
CARU Conference: Virtual Series
Safety by Design: Protecting Users of Innovative Mobile Apps:
Learn why going beyond the low bar of age-gating is good for business. Get insight into how Snapchat built its review process as well as b ...
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Aug 18, 2020
Virtual
CARU Conference: Virtual Series
COPPA-ly Ever After:
Once upon a time (20 years ago), the Children’s Online Privacy Protection Act (COPPA) was born. Gain insight from an original author of COPPA as well as Ms. Cohen who will be invo ...
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Sep 22, 2020
Virtual
NAD 2020 Conference
The NAD 2020 Annual Conference convenes adlaw experts from across the country to share practical advice on the day-to-day challenges of a competitive environment and look to the future as they dissect ...
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Oct 05, 2020
Virtual
CARU Conference: Virtual Series
Keynote- Thinking Outside the Blocks with LEGO:
Get an inside look into how LEGO meets its marketing goals by thinking outside of the box. Learn how LEGO forges its own path in order to maintain compl ...
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Oct 20, 2020
Virtual
