A panel of the National Advertising Review Board (“NARB”) has determined that Molekule Inc. properly supported claims that the PECO technology filter of its MH1 Air Purifier (“MH1”) can address bioaerosol and VOC pollution. The panel further found supported the general efficacy claim that “Molekule’s revolutionary nanotechnology destroys pollutants at the molecular level.” However, NARB recommended that Molekule discontinue or modify certain non-quantified pollution elimination claims for its MH1 device, and discontinue the challenged comparative superiority claims versus air purifiers that contain HEPA filters. 

In today’s digital world, there are numerous ways that voters might encounter political content online. They might see their favorite candidate displayed in a banner on their favorite website. Alternatively, they may see their top social issue captured in a video message in their newsfeed. And of course, they might encounter organic political content shared by friends, family, and co-workers across their networks. 

Read more

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by the DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry and, in particular, claims disseminated by salesforce members on social media.

Specifically, DSSRC identified several core earnings claims being disseminated on social media by affiliates of the Company.

Read More