Link to homepage

Where businesses turn to enhance consumer trust and consumers are heard.

BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

In light of the (COVID-19) pandemic, BBB National Programs has moved to remote work and remains operational. For more information, see our Coronavirus Updates & Resources webpage.

Advertising

Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programs

Privacy

Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programs

Dispute Resolution

Providing solutions and support for dispute resolution programs and compliance needs. Explore programs

Emerging

Developing innovative programs to address business needs in an evolving marketplace. Explore programs

Home to leading independent programs.

We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.

Latest Announcements

Privacy Watchdog Brings Popular Photo Studio App Developer into Compliance with Digital Advertising Best Practices

BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released a new data privacy case for the popular mobile app publisher PicsArt, outlining actions taken to date to bring the company into compliance with the Digital...

NAD Finds Certain Perfectio Performance Claims Substantiated; Recommends Modification and Discontinuation of Others

The National Advertising Division (NAD), a division of BBB National Programs, determined that Zero Gravity provided a reasonable basis for certain advertising claims made in connection with its Perfectio line of medical devices, and recommended modification and discontinuation of other...

Dona Fraser Named Senior Vice President, Privacy Initiatives, BBB National Programs; Josh Harris Joins Her Team as Director, Global Privacy Initiatives

BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, today announced that Dona Fraser has been promoted to the newly created position of Senior Vice President, Privacy Initiatives. The announcement was made by Eric D....

DSSRC Administrative Closure #63

DSSRC contacted a direct selling company about a social media post disseminated by a salesforce member. The subject social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media post conveyed unsubstantiated product health and wellness benefit claims related to the current...

See all announcements in the Newsroom

Upcoming Events

CARU Conference: Virtual Series

Safety by Design: Protecting Users of Innovative Mobile Apps: Learn why going beyond the low bar of age-gating is good for business. Get insight into how Snapchat built its review process as well as b ...

Learn more

Aug 18, 2020 Virtual

CARU Conference: Virtual Series

COPPA-ly Ever After: Once upon a time (20 years ago), the Children’s Online Privacy Protection Act (COPPA) was born. Gain insight from an original author of COPPA as well as Ms. Cohen who will be invo ...

Learn more

Sep 22, 2020 Virtual

NAD 2020 Conference

The NAD 2020 Annual Conference convenes adlaw experts from across the country to share practical advice on the day-to-day challenges of a competitive environment and look to the future as they dissect ...

Learn more

Oct 05, 2020 Virtual

CARU Conference: Virtual Series

Keynote- Thinking Outside the Blocks with LEGO: Get an inside look into how LEGO meets its marketing goals by thinking outside of the box. Learn how LEGO forges its own path in order to maintain compl ...

Learn more

Oct 20, 2020 Virtual