Where businesses turn to enhance consumer trust and consumers are heard.
BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed
marketing, data privacy, and dispute resolution.
Advertising
Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programsPrivacy
Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programsDispute Resolution
Providing solutions and support for dispute resolution programs and compliance needs. Explore programsEmerging
Developing innovative programs to address business needs in an evolving marketplace. Explore programsHome to leading independent programs.
We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.
Featured Content
Blog Post
Protecting and Empowering Consumers: Recognizing False Advertising During COVID-19
Read Blog
Announcement
Fast-Track SWIFT process will allow parties to receive an NAD decision within 20 business days from the initiation of the case
Learn More
Press Release
BBB National Programs’ Direct Selling Self-Regulatory Council and Direct Selling Association Urge Caution Regarding Health-Related Product Claims
Read Release
Announcement
CFBAI and CCAI Annual Compliance Report (Dec. 2019)
Read Full Report
Press Release
Mary K. Engle Joins BBB National Programs, Inc. as Executive Vice President, Policy
Read Release
Press Release
BBB National Programs Issues New Guidance on Earnings Claims for Direct Selling Industry
Read Release
Announcement
Political Ads 2020: Feb. & Mar. Report
Read Full Report
Announcement
Covid-19 Updates & Resources
Learn More
Latest Announcements
Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry
BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), in partnership with the Direct Selling Association (DSA), today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply...
Read more
NAD Fast-Track SWIFT Cases Resolved by Voluntary Discontinuation of Claims and One by Recommendation to Discontinue Claim in Google Ads
The National Advertising Division (NAD) of BBB National Programs announced three new cases resolved in the month of June using its efficient Fast-Track SWIFT (Single Well-Defined Issue Fast Track) challenge...
Privacy Watchdog Brings Popular Exercise and Healthcare Apps into Compliance with Digital Advertising Best Practices
BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released two new data privacy cases for popular mobile apps from GoodRx and Rock My World, issuing recommendations and outlining actions taken to date to bring these companies...
Read more
SmileDirectClub Will Appeal NAD’s Recommendation to Discontinue Claim that Clear Aligners Deliver Results “3x Sooner Than Braces”
The National Advertising Division (NAD) determined that SmileDirectClub, LLC (SDC) substantiated the claims “Pricing: $1895 or $85 per month” and “Getting started is risk-free,” but recommended SDC discontinue the claim that their system delivers...
Read more
Upcoming Events
PrivacyCollective
July 14, 2020: PrivacyCollective is a highly interactive, invite-only event hosted by privacy experts from BBB National Programs for privacy and data security experts. In a Chatham House rule setting, ...
Learn more
Jul 14, 2020
Virtual
CARU Conference: Virtual Series
The Explosive World of eSports and Online Gaming:
Explore how esports and online gaming are impacting the children’s media landscape. Learn about emerging industry trends and legal issues involved in ...
Learn more
Jul 21, 2020
Virtual
CARU Conference: Virtual Series
Safety by Design: Protecting Users of Innovative Mobile Apps:
Learn why going beyond the low bar of age-gating is good for business. Get insight into how Snapchat built its review process as well as b ...
Learn more
Aug 18, 2020
Virtual
CARU Conference: Virtual Series
COPPA-ly Ever After:
Once upon a time (20 years ago), the Children’s Online Privacy Protection Act (COPPA) was born. Gain insight from an original author of COPPA as well as Ms. Cohen who will be invo ...
Learn more
Sep 22, 2020
Virtual
