BBB National Programs is continuing business operations for all programs. Click here for more information.

For the health and safety of our National Advertising Division (NAD) stakeholders, all NAD Fast-Track SWIFT filings should be filed through our online portal. Standard NAD filings should be submitted online until further notice, learn more.

We continue to  experience a higher than normal call volume. If you are filing a new AUTO LINE claim, please click here. To follow up on an existing one with AUTO LINE, please email us.

Our Programs

BBB National Programs fosters trust, innovation, thought leadership, and competition in the marketplace and helps businesses serve stakeholders as strong corporate citizens. Our unique and valuable programs are designed to resolve business issues and advance shared industry objectives by responding to marketplace concerns to create a better experience for consumers. We have earned the trust of the marketplace by developing, implementing, and administering dispute resolution programs and helping businesses and industries resolve disputes with consumers.

BBB National Programs is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM). 

 

 

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Privacy

Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors.
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EMERGING

Developing innovative programs to address business needs in an evolving marketplace.

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Featured Content

Press Release

Mary K. Engle Joins BBB National Programs, Inc. as Executive Vice President, Policy

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Announcement

Fast-Track SWIFT process will allow parties to receive an NAD decision within 20 business days from the initiation of the case

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Event

Jun. 10: Children's Advertising Review Unit Annual Conference

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Announcement

CFBAI & CCAI 2018 Compliance and Progress Report

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Announcement

Digital Advertising Accountability Program: 100-Action Retrospective

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Press Release

BBB National Programs National Advertising Division Recommends that T-Mobile Discontinue Certain Challenged Claims Comparing TVision Television Service to Cable TV, Following Charter Challenge

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Press Releases



Case #16-2020 – Government Referral Report – New U Life

On December 20, 2019, the Direct Selling Self-Regulatory Council (DSSRC) published a report regarding the inquiry of product performance claims disseminated by New U Life, a multi-level marketing company located in Lehi, UT that offers a variety of health, wellness and weight-loss products including Somaderm which the company describes as “a powerful and innovative transdermal solution for homeopathic growth hormone.”

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Compliance Manager

BBB National Programs, Inc. in its well respected Children's Advertising Review Unit (CARU) is seeking a Compliance Manager. This position is a hands-on role assisting staff attorneys in overseeing the day-to-day operations of CARU’s COPPA Safe Harbor program, particularly monitoring and auditing member websites and mobile apps for compliance with CARU’s program requirements. The Compliance Manager also reviews and responds as necessary to member and consumer inquiries, oversees our consumer complaints and maintains accurate internal department records for all compliance-related activities.

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Upcoming Events and Speaking Engagements

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Who We Are

 

BBB National Programs is where business, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. BBB National Programs fosters trust, innovation, thought leadership and competition in the marketplace and helps businesses serve stakeholders as strong corporate citizens.   

BBB National Programs is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM). 

 

 

Who We Are

Board of Directors Leadership