Our Programs

BBB National Programs fosters trust, innovation, thought leadership, and competition in the marketplace and helps businesses serve stakeholders as strong corporate citizens. Our unique and valuable programs are designed to resolve business issues and advance shared industry objectives by responding to marketplace concerns to create a better experience for consumers. We have earned the trust of the marketplace by developing, implementing, and administering dispute resolution programs and helping businesses and industries resolve disputes with consumers.

BBB National Programs is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM). 

 

 

bbbnp_whoweare-graphic

Featured Content

Press Release

Mary K. Engle Joins BBB National Programs, Inc. as Executive Vice President, Policy

Event

Mar. 11: Children's Advertising Review Unit Annual Conference

Conference

Mar. 10: PrivacyCollective, a highly interactive event for privacy experts

Announcement

CFBAI & CCAI 2018 Compliance and Progress Report

Announcement

Digital Advertising Accountability Program: 100-Action Retrospective

Press Release

BBB National Programs National Advertising Division Recommends that T-Mobile Discontinue Certain Challenged Claims Comparing TVision Television Service to Cable TV, Following Charter Challenge

Press Releases



Case #13-2020 – Challenge – Young Living Essential Oils, LLC

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by TINA pursuant to the challenge provisions articulated in the DSSRC Policies & Procedures.

Specifically, TINA identified several core product and health-related claims being disseminated on the social media pages of certain distributors of Young Living. TINA alleged that many of the representations at issue include both express and implied claims that Young Living’s oils can treat diseases and/or medical symptoms. In its initial written submission to DSSRC (the “Challenge Letter”), TINA identified 153 examples of such claims which are available on its website.

 

Read More

Upcoming Events and Speaking Engagements

Who We Are

 

BBB National Programs is where business, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. BBB National Programs fosters trust, innovation, thought leadership and competition in the marketplace and helps businesses serve stakeholders as strong corporate citizens.   

BBB National Programs is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM).