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Newsroom
Insights from the CEO
Shifting Global Privacy Demands for Business: What Leaders Need to Know
Read in Forbes
BBB National Programs in the News
AdExplainer: What are dark patterns?
AdExchanger I 10.11.22
Mary Engle and Laura Brett discuss business practices that may not be against the law, but undermine consumer choice: dark patterns.
US Privacy Changes Put EU Data Flow Pact On Strong Footing
Law360 (paywall) I 10.07.22
Dona Fraser gives her take on the Biden Administration Executive Order on the new EU-U.S. Data Privacy Framework.
Exploring sustainable clothing for kids heading back to school
Good Morning America I 8.16.22
Laura Brett helps consumers understand what to look for when shopping for sustainable clothing.
Revised Guidelines for Responsible Advertising to Children
The revised CARU Advertising Guidelines went into effect on January 1, 2022. CARU is now actively investigating cases of non-compliance.
Latest Announcements
BBB National Programs’ Statement on Executive Order to Implement the European Union-U.S. Data Privacy Framework
McLean, VA – October 07, 2022 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued the following statement today on the Biden Administration’s Executive Order to implement U.S. commitments under the European Union-U.S. Data Privacy Framework.
FTC Commissioner Alvaro Bedoya to Keynote NAD 2022, Annual Conference of BBB National Programs’ National Advertising Division
New York, NY – August 30, 2022 – The National Advertising Division (NAD) will host the NAD 2022 Annual Conference next month in Washington, D.C., on Monday, September 19 and Tuesday, September 20. NAD 2022 will be an in-person event for the first time since 2019, drawing speakers from across the advertising law...
Children’s Advertising Review Unit Issues Compliance Warning for Child-Directed Advertising in the Metaverse
McLean, VA – August 23, 2022 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning regarding the application of CARU’s Self-Regulatory Guidelines for Children’s Advertising to advertising practices directed to children in the metaverse. This warning puts advertisers on notice...
BBB National Programs Welcomes Eight Distinguished National Partner Companies in First Half of 2022
McLean, VA – July 5, 2022 – BBB National Programs today announced the eight major corporations and leading law firms that joined as National Partners from January 2022 through June 2022. BBB National Programs is an independent, non-profit organization that oversees more than a dozen national industry self-regulation, accountability, and...
Latest Decisions
In Two Fast-Track SWIFT Cases, National Advertising Division Recommends Claim be Modified or Discontinued and Disclosures Voluntarily Modified
New York, NY – Dec. 8, 2022 – The National Advertising Division (NAD) closed two new Fast-Track SWIFT cases in December. In those cases Verizon Communications, Inc. challenged the claim that Comcast Cable Communications' Xfinity internet service is “up to 7x faster than Verizon 5G Home Internet,” and...
Direct Selling Self-Regulatory Council Recommends Zilis Discontinue Health-Related Product Performance Claims
McLean, VA – December 1, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that health-related product performance claims made by Zilis salesforce members be discontinued.
National Advertising Division Finds Blue Apron’s “Canceling Meals is Easy” Claim Supported
New York, NY – December 1, 2022 – In a National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency, NAD has determined that Blue Apron LLC provided a reasonable basis for the claim that “Canceling Meals is Easy.”
National Advertising Division Finds Certain Perrigo Infant Formula Cost Savings Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – November 30, 2022 – The National Advertising Division (NAD) determined that Perrigo Company plc provided a reasonable basis for certain cost savings claims for its store brand hypoallergenic infant formula but recommended that other challenged claims be modified or...
For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
Upcoming Events
National Partner Consumer Dispute Resolution Committee Meeting
