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Where businesses turn to enhance consumer trust and consumers are heard.

BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

In light of the (COVID-19) pandemic, BBB National Programs has moved to remote work and remains operational. For more information, see our Coronavirus Updates & Resources webpage.

Advertising

Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programs

Privacy

Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programs

Dispute Resolution

Providing solutions and support for dispute resolution programs and compliance needs. Explore programs

Emerging

Developing innovative programs to address business needs in an evolving marketplace. Explore programs

Home to leading independent programs.

We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.

Latest Announcements

Truvani Voluntarily Discontinues Social Media Post and Two Consumer Reviews for Immune Support Following NAD Inquiry into Implied COVID-19 Messages

Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, Nomolotus, LLC d/b/a Truvani discontinued a social media post for its Immune Support dietary supplement (formerly called “Under the Weather”), as well as two customer reviews...

Case #22-2020 – Competitor Challenge – BioReigns

BASIS OF INQUIRY

The Direct Selling Self-Regulatory Council (DSSRC), is a national advertising self-regulation program administered by BBB National Programs, Inc. This inquiry was commenced by MyDailyChoice pursuant to the competitor challenge provisions articulated in section...

NAD Refers IV Drips to FDA and FTC for Claims that IV Hydration Therapy Protects Against COVID-19

The National Advertising Division (NAD), a division of BBB National Programs, has referred advertising claims made by IV Drips, Customized IV Hydration & Wellness (“IV Drips”) for its IV Hydration Therapy to the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) for...

NAD Finds Certain NanoSeptic Self-Cleaning Surface Claims are Supported; Recommends Modification of Others

Following an inquiry by the National Advertising Division (NAD) initiated as part of its routine monitoring program, NAD determined that NanoTouch Materials, LLC substantiated certain express claims for its NanoSeptic surfaces...

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Upcoming Events

CARU Conference: Virtual Series

Safety by Design: Protecting Users of Innovative Mobile Apps: Learn why going beyond the low bar of age-gating is good for business. Get insight into how Snapchat built its review process as well as b ...

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Aug 18, 2020 Virtual

CARU Conference: Virtual Series

COPPA-ly Ever After: Once upon a time (20 years ago), the Children’s Online Privacy Protection Act (COPPA) was born. Gain insight from an original author of COPPA as well as Ms. Cohen who will be invo ...

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Sep 22, 2020 Virtual

NAD 2020 Conference

The NAD 2020 Annual Conference convenes adlaw experts from across the country to share practical advice on the day-to-day challenges of a competitive environment and look to the future as they dissect ...

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Oct 05, 2020 Virtual

CARU Conference: Virtual Series

Keynote- Thinking Outside the Blocks with LEGO: Get an inside look into how LEGO meets its marketing goals by thinking outside of the box. Learn how LEGO forges its own path in order to maintain compl ...

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Oct 20, 2020 Virtual