The Green Claims Effect
The study explored a central question facing advertisers, regulators, and consumers: When companies make environmental benefit claims, what do consumers take away from those messages?
CISR Launches Responsible Influence Certification Program
The Responsible Influence Certification Program will empower creators and foster accountability across the $37 billion creator economy.
AI & Kids Risk Matrix Published
The Generative AI & Kids Risk Matrix helps companies identify and mitigate AI-related risks specific to children.
Register for NAD 2026
Registration is open for the National Advertising Division 2026 Annual Conference, which will take place in New York, NY on September 28-29, 2026.
The COPPA Rule
This is a big year for children's privacy. The FTC's revised Children’s Online Privacy Protection Act (COPPA) Rule is in effect. CARU breaks down what you need to know.
Influencer Trust Index Released
This study assesses consumer trust in the $24B influencer marketing industry, as well as consumer expectations regarding disclosure of material connections.
Political Ads Guidance
The Digital Advertising Accountability Program has issued new guidance on How to Ensure Transparency in Political Advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads.
Automotive Disputes
BBB AUTO LINE helps settle vehicle warranty and lemon law disputes without the need for an attorney. But it is important to understand eligibility, which can depend on a number of factors.
Our Impact
Keeping Advertising Honest
Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.
Achieving Privacy Accountability
Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.
Protecting Children & Teens Online
Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.
Resolving Consumer Disputes
Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.
Emerging Issues & Programs
BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.
Explore BBB National Programs
Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.
BBB AUTO LINE
California Lemon Law Civil Action Arbitration
California Lemon Law Civil Action Mediation
Center for Industry Self-Regulation
Children’s Confection Advertising Initiative
Children's Advertising Review Unit (CARU)
Children's Food & Beverage Advertising Initiative (CFBAI)
Class Action Arbitration Program
Coalition for Better Advertising
CPRA Compliance
Data Privacy Framework (DPF) Services
Digital Advertising Accountability Program (DAAP)
Digital Health Privacy Program (DHPP)
Direct Selling Self-Regulatory Council (DSSRC)
Ford Extended Service Arbitration
Global Cross-Border Privacy Rules (CBPR)
National Advertising Division (NAD)
National Advertising Review Board (NARB)
Privacy Recognition for Processors (PRP) Certification
RMAI Services
Vendor Privacy Program Certification
Volkswagen Car-Net & Audi Connect
Media & Resources
Our National Partners
CEO Spotlight
Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin.
Why Transparency and Accountability Often Matter More Than Confidence in Crisis Leadership
Eric Reicin explores what effective crisis leadership requires in an era of overlapping disruption, arguing that confidence alone is not enough. Leaders must build transparency, accountability, sound judgment, and trust into their organizations before a crisis hits so they are prepared to lead credibly when uncertainty arrives.
Upcoming Events
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2026 National Advertising Division Annual Conference
September 28-29, 2026New York NY
The National Advertising Division (NAD) annual conference, NAD 2026, will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.