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Register Now for CARU 2022
CARU 2022, a virtual event taking place May 10-11, is the only event dedicated to convening advertising and privacy law professionals in the children’s space. This year, our expert speakers will cut through the noise and break down how advertisers, marketers, and developers can stay creative and innovative while maintaining compliance with a constantly shifting landscape of laws and regulations. Early bird pricing is available for a limited time so register today!
Revised Guidelines for Responsible Advertising to Children
The revised CARU Advertising Guidelines went into effect on January 1, 2022. CARU is now actively investigating cases of non-compliance.
Latest Announcements
Justin Connor Named Executive Director for The Center for Industry Self-Regulation, a Foundation Created by BBB National Programs
McLean, VA – May 17, 2022 – Recognizing a timely opportunity to promote and grow the next generation of independent industry self-regulation programs, The Center for Industry Self-Regulation today named Justin Connor as its inaugural Executive Director. The announcement was made by Eric D. Reicin, President...
Companies Agree to Expand Age Coverage under Children’s Food & Beverage Advertising Initiative Core Principles
Hostess Brands Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Hostess Brands as the newest participant in BBB National Programs’ food advertising pledge program. Hostess has agreed to advertise only foods that meet CFBAI’s Uniform Nutrition Criteria in advertising primarily directed to children under age 13. Hostess’ CFBAI pledge is...
Media Advisory: Sesame Workshop’s Michael Preston and U.S. Representative Kathy Castor to Keynote CARU 2022 Annual Conference
McLean, VA – April 26, 2022 – The Children’s Advertising Review Unit of BBB National Programs will host the virtual CARU 2022 Annual Conference May 10-11, 2022, featuring keynote speakers who will address how to create a better digital world for children and what the U.S. policy landscape looks like for the year...
Latest Decisions
National Advertising Review Board Recommends Merck Animal Health Discontinue “Best in Show” Commercial for Bravecto Flea and Tick Preventative for Dogs
New York, NY – May 05, 2022 – A panel of the National Advertising Review Board (NARB) has recommended that Merck Animal Health discontinue its “Best in Show” commercial for Bravecto brand flea and tick preventative based on the NARB panel’s finding that the 30-second commercial...
National Advertising Division Finds Certain Apartments.com Website Claims Supported; Advertiser CoStar Group Appeals Other Findings
New York, NY – May 4, 2022 – The National Advertising Division (NAD) determined that CoStar Group, Inc. has a reasonable basis for certain Apartments.com claims, however, NAD recommended that CoStar modify or discontinue certain popularity claims, discontinue several of the challenged conversion and web...
Privacy Watchdog Finds T-Mobile in Substantial Compliance with Advertising Privacy Best Practices
McLean, VA – May 2, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), worked with T-Mobile USA, Inc. to bring it into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.
Brilliant Earth Voluntarily Discontinues “Free Diamond Earrings” and “One Day Only!” Claims Following National Advertising Division Challenge
New York, NY – April 27, 2022 – In a BBB National Programs National Advertising Division (NAD) challenge, Brilliant Earth Group, Inc. voluntarily discontinued claims made in connection with the sale of its diamonds and jewelry. These claims were challenged by competitor Blue Nile.
For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
Upcoming Events
Direct Selling Summit: Building Brand Trust
NAD 2022 Annual Conference
