Where businesses turn to enhance consumer trust and consumers are heard.
BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to address issues of national and global importance, and to foster industry best practices in truth-in-advertising, child-directed
marketing, data privacy, and dispute resolution.
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Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programsDispute Resolution
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Developing innovative programs to address business needs in an evolving marketplace. Explore programsHome to leading independent programs.
We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.
Featured Content
Blog Post
Protecting and Empowering Consumers: Recognizing False Advertising During COVID-19
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Announcement
Fast-Track SWIFT process will allow parties to receive an NAD decision within 20 business days from the initiation of the case
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Press Release
BBB National Programs’ Direct Selling Self-Regulatory Council and Direct Selling Association Urge Caution Regarding Health-Related Product Claims
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Announcement
CFBAI and CCAI Annual Compliance Report (Dec. 2019)
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Press Release
Mary K. Engle Joins BBB National Programs, Inc. as Executive Vice President, Policy
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Press Release
BBB National Programs National Advertising Division Recommends that T-Mobile Discontinue Certain Challenged Claims Comparing TVision Television Service to Cable TV, Following Charter Challenge
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Announcement
Political Ads 2020: Feb. & Mar. Report
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Announcement
Covid-19 Updates & Resources
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Latest Press Releases
SmileDirectClub Will Appeal NAD’s Recommendation to Discontinue Claim that Clear Aligners Deliver Results “3x Sooner Than Braces”
The National Advertising Division (NAD) determined that SmileDirectClub, LLC (SDC) substantiated the claims “Pricing: $1895 or $85 per month” and “Getting started is risk-free,” but recommended SDC discontinue the claim that their system delivers...
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Social Media Post Implying Continual-G Glutathione Enhancer Protects Against COVID-19 is Discontinued Following NAD Inquiry
Following an inquiry by the National Advertising Division (NAD), INID Research Lab, LLC discontinued a social media post that conveyed an implied message that the immunity-boosting capabilities of Continual-G...
NAD Finds T-Mobile Pricing Claim Not Misleading; Recommends Modifications to Certain Disclosures for Unlimited Wireless Plans
The National Advertising Division (NAD) determined that T-Mobile USA, Inc.’s “four lines” advertising was not misleading as to the price per line of a wireless plan. However, NAD recommended modification of disclosures to advertising...
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Advertiser Agrees to Refrain from Claims that Provezza Elderberry Syrup Protects Against COVID-19
Provezza Health, LLC informed the National Advertising Division (NAD) that, prior to the opening of NAD’s inquiry, it had permanently discontinued the Instagram post of Provezza Elderberry Syrup with the text, “Potent Immune Support During A Severe Season” and associated text stating “Provezza is highly concentrated to...
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Upcoming Events
PrivacyCollective
July 14, 2020: PrivacyCollective is a highly interactive, invite-only event hosted by privacy experts from BBB National Programs for privacy and data security experts. In a Chatham House rule setting, ...
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Jul 14, 2020
Virtual
CARU Conference: Virtual Series
The Explosive World of eSports and Online Gaming:
Explore how esports and online gaming are impacting the children’s media landscape. Learn about emerging industry trends and legal issues involved in ...
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Jul 21, 2020
Virtual
CARU Conference: Virtual Series
Safety by Design: Protecting Users of Innovative Mobile Apps:
Learn why going beyond the low-bar of age-gating is good for business. Get insight into how Snapchat built its review process as well as b ...
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Aug 18, 2020
Virtual
CARU Conference: Virtual Series
COPPA-ly Ever After:
Once upon a time (20 years ago), the Children’s Online Privacy Protection Act (COPPA) was born. Gain insight from an original author of COPPA as well as Ms. Cohen who will be invo ...
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Sep 22, 2020
Virtual
