BBB National Programs Launches 'Beyond the Influence' Podcast to Promote Transparent and Authentic Influencer Advertising
Series Launches with Exclusive Interview from the NFL's Director of Influencer Marketing
New York, NY – April 15, 2025 – Today, BBB National Programs launches its podcast, "Beyond the Influence," a new series that delves into the world of influencer marketing, exploring the lives, partnerships, and best practices of renowned influencers and athletes.
Through candid conversations and expert insights, the series reveals the strategies behind successful influencer marketing and endorsement campaigns, emphasizing the importance of transparency and authenticity in partnerships.
Hosted by BBB National Programs’ Tueré Rodriguez, the podcast kicks off with guest Martin Bowier, Director of Influencer & Talent Marketing for the National Football League (NFL), who shares behind-the-scenes stories that provide listeners with an understanding of influencer marketing within one of the world's most popular sports leagues.
"This podcast is a valuable resource for influencers and brands, offering insights and practical advice on truthful and transparent advertising practices that drive responsible marketing campaigns," said Rodriguez. "These are authentic stories from the people who have lived them, providing listeners with real-world experiences and lessons."
Episode Guide
Watch the trailer and subscribe to the podcast here.
New York, NY – April 15, 2025 – Today, BBB National Programs launches its podcast, "Beyond the Influence," a new series that delves into the world of influencer marketing, exploring the lives, partnerships, and best practices of renowned influencers and athletes.
Through candid conversations and expert insights, the series reveals the strategies behind successful influencer marketing and endorsement campaigns, emphasizing the importance of transparency and authenticity in partnerships.
Hosted by BBB National Programs’ Tueré Rodriguez, the podcast kicks off with guest Martin Bowier, Director of Influencer & Talent Marketing for the National Football League (NFL), who shares behind-the-scenes stories that provide listeners with an understanding of influencer marketing within one of the world's most popular sports leagues.
"This podcast is a valuable resource for influencers and brands, offering insights and practical advice on truthful and transparent advertising practices that drive responsible marketing campaigns," said Rodriguez. "These are authentic stories from the people who have lived them, providing listeners with real-world experiences and lessons."
Episode Guide
- Episode 1: Tackling Influencer Marketing with guest: Martin Bowier, Director of Influencer & Talent Marketing, NFL
- Episode 2: Beyond the Game - Clinton Portis on Perseverance, Brand Partnerships, and the Future of NIL with guest Clinton Portis, 2x Pro Bowl Running Back & Current Coach for Delaware State University Hornets
- Episode 3: True to the Game - Ty Young on Authenticity in Sports & Branding with guest Tamera “Ty” Young, Former WNBA player & Current Assistant Coach for the Chicago Sky
- Episode 4: Content Queens: Building a Personal Brand with guests Olivia Davis and Zainab Okeowo, Fashion and Beauty Content Creators and Brand Ambassadors
- Episode 5: Tackling Two Passions: Endurance on and off the Court with guest Tommie Harris, 3x Pro Bowl Defensive Tackle and Current Country Music Artist
- Episode 6: Luxury, Lifestyle, and Influence with guests Kirstie Pike and Christine Diaz, Award-Winning Luxury, Lifestyle, and Fashion Content Creators
Watch the trailer and subscribe to the podcast here.