Submit a Complaint

BBB National Programs, a U.S.-based nonprofit organization, is an independent dispute resolution mechanism that helps to resolve consumer complaints for privacy, advertising, and vehicle warranty and lemon law disputes.

Select the appropriate type of dispute or complaint from the list below.

BBB AUTO LINE & Class Action Complaints

BBB National Programs helps you settle your vehicle warranty or class action dispute without the need for an attorney. This dispute resolution program is free of charge to the vehicle owners of participating manufacturers.

We offer both mediation and arbitration services to resolve automotive warranty, lemon law, class action, and other manufacturer disputes for participating manufacturers.

Advertising Complaints & Challenges

The National Advertising Division (NAD), Children's Advertising Review Unit (CARU), and Direct Selling Self-Regulatory Council (DSSRC) handle complaints and challenges involving truth and transparency in advertising as well as violations of existing guidelines and standards in advertising directed to children under age 13.

Digital Advertising Accountability Program

The Digital Advertising Accountability Program is a data privacy program that enforces self-regulatory industry standards for online and mobile advertising. DAAP was developed at the request of the Digital Advertising Alliance (DAA), an alliance of the major advertising trade associations, as the independent third-party accountability agent for the DAA suite of Self-Regulatory Principles.

Consumers can submit a complaint regarding a violation of the DAA Principles for DAAP review.

Privacy Complaints

The Global Privacy Division handles complaints alleging that a participating business has failed to comply with one or more of the Program Requirements in relation to the personal data of an individual processed within the scope of the participating business’ privacy certification.

Procedures to submit a complaint for:

Who is BBB National Programs?

BBB National Programs is an independent, nonprofit organization that is home to dozens of industry self-regulation programs that date back more than 50 years.


BBB National Programs is not affiliated with the International Association of Better Business Bureaus (IABBB). The two organizations share a history, but are independent organizations.


If you are trying to reach the Better Business Bureau about a complaint, rating, or scam, you will need to use contact information on their website at bbb.org.