BBB National Programs Newsroom


NAD Recommends GlaxoSmithKline Discontinue Benefiber Claims of “100% Natural,” Satiety, and Curbing Cravings; Advertiser to Appeal (May 2020)

After Appeal, NARB Recommends AT&T Discontinue “5G Evolution” and “5G Evolution, The First Step to 5G” Claims (May 2020)

NAD Finds Certain Invisalign Product Performance Claims Substantiated; Recommends Clear & Conspicuous Disclosures and Discontinuation of Some Claims (May 2020)

NAD Recommends Verizon Discontinue the Claim that it is Delivering “The Most Powerful 5G Experience for America” in Two TV Commercials; Advertiser to Appeal (May 2020)

CRN and NAD Continue Commitment to Self-Regulatory Efforts for Dietary Supplement Advertising as the CRN/NAD Program Ends (May 2020)

BBB National Programs’ Children’s Advertising Review Unit Urges FTC to “Follow Up Now” on U.S. Senators’ Call for Inquiry into the State of Children’s Privacy (May 2020)

Following NAD Challenge, Factor Nutrition Permanently Discontinues Claim that Focus Factor is “America’s #1 Brain Health Supplement” (May 2020)

NAD Recommends Discontinuance of Claim that Arm & Hammer Spinbrush Toothbrush Provides “The Same Great Clean” as the Oral-B Pro 1000 for a Fraction of the Price (May 2020)

NAD Findings Support the Claim that Benefiber Healthy Balance “Helps Relieve Occasional Constipation and Abdominal Discomfort Without Causing Diarrhea” (April 2020)

Following National Advertising Division Challenge, Claims that Talyoni and Ecoco Cannabis Sativa Cosmetic and Wellness Products Contain CBD will be Discontinued (April 2020)

BBB National Programs’ Direct Selling Self-Regulatory Council Applauds Federal Trade Commission’s Warning Letters on Coronavirus Claims (April 2020)

NAD Finds Certain Performance Claims for Smile Direct Club Clear Aligners Supported, but Recommends Modification to Others| Recommends Discontinuation of Challenged Comparative Savings Claims, Speed Claims, and Testimonials (April 2020)

Privacy group brings app publisher and website of health treatment centers into compliance with best practices (April 2020)

NAD Finds Supported Petco’s Claim that it is “Setting a Bold New Standard for Nutrition”; Recommends Modification|Discontinuance of Certain “No More Artificials” Claims (April 2020)

Jim Boyle Named Chief Marketing & Communications Officer for BBB National Programs (April 2020)

NAD Finds Supported Certain Advertising Claims for SimpliSafe Home Security; Recommends Modification / Discontinuation of Others, Including Claim that its System Enables Police to Dispatch 3.5x “Faster” (April 2020)

Advertising Self-Regulation Reaches the 2020 Election Cycle: BBB National Programs Watchdog Releases Latest Political Ads Report (April 2020)

Creekside Natural Therapeutics to Discontinue Advertising Claims for Focused Mind Jr. Dietary Supplement Following NAD Challenge (April 2020)

Direct Selling Self-Regulatory Council Refers Health-Related Product Claims by New U Life, Inc. to the Federal Trade Commission and the Food and Drug Administration (April 2020)

BBB National Programs’ Direct Selling Self-Regulatory Council and Direct Selling Association Urge Caution Regarding Health-Related Product Claims (April 2020)

NARB Finds Supported the Claims that Aleve is “Proven Better On Pain” than Tylenol Extra Strength For First Six Hours After Ingestion (April 2020)

BBB National Programs’ National Advertising Division Launches NAD Fast-Track SWIFT, an Expedited Challenge Process for Certain Digital Advertising Claims (April 2020)

NAD Recommends S.C. Johnson Discontinue “Non-Toxic” Claim on Method Cleaning Products; Advertiser to Appeal to NARB (April 2020)

NAD Recommends S.C. Johnson Discontinue “Non-Toxic” Claim on Windex Vinegar Glass Cleaner; Advertiser to Appeal to NARB (April 2020)

Advertising Claims for HAPPYneuron Brain-Training Method Modified or Permanently Discontinued Following NAD Inquiry (March 2020)

NARB Finds Supported Claims by Molekule that the PECO Filter of its MH1 Air Purifier Can Address Bioaerosol and VOC Pollution; Recommends Discontinuance or Modification of Other Claims, Including Discontinuance of Superiority Claims vs. HEPA Filters (March 2020)

NAD Recommends Church & Dwight Discontinue “Clinically Proven Absorption” Claim for Vitafusion Gummy Dietary Supplements; Advertiser to Appeal to NARB (March 2020)

NAD Recommends Discontinuation of Line Claims that Body Armor Sports Drinks are “More Natural” and have “More Natural Ingredients” Than Gatorade (March 2020)

National Advertising Division Recommends Trek Narrowly Tailor Helmet Performance Claims to Underlying Study; Modify Claim that Bontrager WaveCel Helmets are “up to 48x More Effective Than Traditional Foam Helmets” (March 2020)

National Advertising Division Recommends Modification or Discontinuance of Comparative Visibility Message in Always Discreet Incontinence Pads Advertising (March 2020)

National Advertising Division Recommends Modification to Label of Ecover Dish Soap to Clearly Identify that Biodegradable Claim Applies Only to Product Formula (March 2020)

National Advertising Division Refers Advertising Claims Made by Ava Science to Federal Trade Commission (March 2020)

Certain Advertising Claims for Doggie Dailies Dietary Supplement Permanently Discontinued Following National Advertising Division Inquiry (March 2020)

BBB National Programs National Advertising Division Recommends Discontinuation of Health-Related Superiority Claims for FemiClear Vaginal Yeast Infection Treatment, Following Challenge by Monistat (March 2020)

This Campaign Season, BBB National Programs’ Digital Advertising Accountability Program is Helping Voters Understand the Origins of Online Political Ads (Feb. 2020)

BBB National Programs National Advertising Division Recommends Johnson & Johnson Surgical Vision Modify or Discontinue Certain Challenged Claims for Intraocular Lenses, Finds Certain Claims Supported (Feb. 2020)

National Advertising Division Refers Advertising Claims for CannaPure CBD Oil to Federal Trade Commission (Feb. 2020)

BBB National Programs National Advertising Division Recommends Discontinuation of Claims that 2020 Jeep Gladiator has “Best-in-Class” Payload and Towing Capacity (Feb. 2020)

BBB National Programs National Advertising Division Recommends that Commercials for Capital One Spark Cash Card be Modified (Feb. 2020)

BBB National Programs National Advertising Division Refers Advertising Claims Made by ConsumerTrack to Federal Trade Commission (Feb. 2020)

BBB National Programs National Advertising Review Board Recommends Spectrum Disclose Limitations to Comparative Savings Claims for Spectrum Mobile Service (Feb. 2020)

BBB National Programs National Advertising Division Recommends Choice Home Warranty Modify, Discontinue Certain Claims for its Home Warranty Service Plans; Advertiser to Appeal (Feb. 2020)

BBB National Programs National Advertising Division (NAD) Finds Campaign for Accountability Violated NAD Procedures Through Breach of Confidentiality and Use of a Decision for Promotional Purposes (Feb. 2020)

BBB National Programs National Advertising Division Refers Advertising Claims by Geerpres to Federal Trade Commission After Company Declines to Comply with National Advertising Division Recommendations (Feb. 2020)

Direct Selling Self-Regulatory Council Refers Health-Related Product Claims Disseminated by Dose of Nature to the Federal Trade Commission (Feb. 2020)

BBB National Programs National Advertising Division Recommends that T-Mobile Discontinue Certain Challenged Claims Comparing TVision Television Service to Cable TV, Following Charter Challenge (Feb. 2020)

Mary K. Engle Joins BBB National Programs, Inc. as Executive Vice President, Policy (Feb. 2020)

BBB National Programs National Advertising Division Recommends Discontinuation of Sunrun’s National “Save Up To 20%” On Your Electric Bill Over the Term of the Contract Claim; Finds Sunrun’s General Savings Claims about its Solar Service are Supported (Jan. 2020)

BBB National Programs National Advertising Division Finds Snow Joe Water Pressure and Water Flow Claims Relevant to Consumers, But Recommends More Conspicuous Qualifying Language to Prevent Claims from Being Misleading (Jan. 2020)

BBB National Programs National Advertising Division Finds that Certain Cellular Health Claims for Basis Dietary Supplement are Supported (Jan. 2020)

BBB National Programs National Advertising Division Recommends Discontinuation of Product Performance and Health-Related “On The Go” Claims for Vital Proteins Collagen Peptide Single Use Dietary Supplement Stick Packs (Jan. 2020)

BBB National Programs National Advertising Division Recommends PRN Physician Recommended Nutraceuticals Discontinue Certain Challenged Product and Ingredient Claims for Nuretin Medical Food (Jan. 2020)

BBB National Programs National Advertising Division Refers Advertising Claims Made by Creekside Natural Therapeutics to Federal Trade Commission (Jan. 2020)

BBB National Programs National Advertising Division Finds Home Chef’s “More Flexibility than HelloFresh” Claims Supported but Recommends it Modify Certain “Customize It” Claims (Jan. 2020)

BBB National Programs National Advertising Division Refers Advertising Claims Made by International Institute of Health to Federal Trade Commission (Jan. 2020)

Certain Advertising Claims for iQ Natural Flooring Permanently Discontinued Following National Advertising Division Challenge (Jan. 2020)

BBB National Programs National Advertising Review Board Refers Advertising Claims Made by Neurocore to Federal Trade Commission After Company Fails to Comply with NARB Recommendations (Jan. 2020)

BBB National Programs National Advertising Division Inquiry of Tru NIAGEN Dietary Supplement Closes Without Review of Discontinued Product; Advertising Claims Permanently Discontinued (Jan. 2020)

BBB National Programs National Advertising Division Recommends Modification to Huggies Little Snugglers Diapers “Better Leakage Protection” Claim to Clearly and Conspicuously Limit it to “Size 1 Urine Leakage” (Jan. 2020)

BBB National Programs National Advertising Review Board Recommends Discontinuance or Modification of Two Verizon Commercials Featuring Consumer Testimonials (Jan. 2020)

BBB National Programs National Advertising Review Board Recommends ENERGYbits Discontinue Health-Related and Environmental Claims for ENERGYbits Spirulina Algae (Dec. 2019)

BBB National Programs National Advertising Division Recommends Discontinuation of Dramatization in TV Commercial for Sensodyne ProNamel Intensive Enamel Repair Toothpaste; Finds Other Claims Supported (Dec. 2019)

BBB National Programs Electronic Retailing Self-Regulation Program Reviews Advertising for Nick Vertucci Real Estate Academy in Compliance Inquiry, Marketer Agrees to Discontinue Claims (Dec. 2019)

BBB National Programs National Advertising Review Board Upholds Advertising Claims for Crepe Erase Anti-Aging Body Care Treatment System (Dec. 2019)

BBB National Programs National Advertising Division Finds Verizon “First to 5G” Claim Supported, But Recommends Modification to Disclosure as Long as Service is More Unavailable Than Available (Dec. 2019)

National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities (Dec. 2019)

BBB National Programs National Advertising Division Recommends that Traeger Pellet Grills Discontinue Falsely Denigrating Taste Claims For Food Cooked on Propane Gas Grills (Dec. 2019)

BBB National Programs National Advertising Division Refers Advertising Claims Made by Zero Gravity to Federal Trade Commission and U.S. Food and Drug Administration (Dec. 2019)

BBB National Programs National Advertising Division Finds Format of RXBAR Front Labels Not Misleading, Communicates Substantiated Claims about the Core Ingredients of an RXBAR (Dec. 2019)

BBB National Programs National Advertising Division Refers Nectar Sleep to FTC After Advertiser Fails to Comply with NAD Decision (Dec. 2019)

BBB National Programs NAD Determines AT&T Has a Reasonable Basis for its Qualified “Best Wireless Network” Claim; Recommends AT&T Discontinue “5G Evolution, The First Step to 5G” Claim, Following T-Mobile Challenge; Advertiser to Appeal (Dec. 2019)

BBB National Programs Appoints Eric D. Reicin President & Chief Executive Officer following Council of Better Business Bureaus' Restructure (Nov. 2019)

Direct Selling Self-Regulatory Council Refers Income and Incentive Trip Claims to the Federal Trade Commission (Oct. 2019)

Twenty Years of Successful Co-Regulation Under COPPA: A Model for Fostering Consumer Privacy (Oct. 2019)

Direct Selling Self-Regulatory Council Refers Health-Related Product Claims and Income Representations by Aloe Veritas, Inc. to the Federal Trade Commission (Oct. 2019)

18 Leading Food, Beverage, and Restaurant Companies Adopt Revised, Stronger Uniform Nutrition Criteria for Foods Advertised to Children (July 2019)

Direct Selling Self-Regulatory Council Established to Proactively Increase Oversight of Direct Sellers (July 2019)

The Council of Better Business Bureaus Restructures (July 2019)