BBB National Programs Newsroom

 

 

 

 

 

 

Decision

National Advertising Division Recommends SharkNinja Discontinue Certain Best Deep Carpet Cleaning Claims

New York, NY – November 19, 2024 – BBB National Programs’ National Advertising Division recommended that SharkNinja discontinue the claim “The Best Deep Carpet Cleaning Among Full-Sized Deep Carpet Cleaners** Based on ASTM F2828 vs. full-sized carpet cleaners above 14 lbs.”     

Read the Decision Summary
Decision

National Advertising Division Recommends T-Mobile Discontinue or Modify Advertising for Free iPhone and 20% Savings Claim; T-Mobile to Appeal

New York, NY – November 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that T-Mobile discontinue or modify its advertising offering a free iPhone and 20% savings on monthly wireless services to better disclose the material conditions of the offer.

Read the Decision Summary
Decision

National Advertising Division Finds Realtor.com “#1 Site Real Estate Professionals Trust” Claim Supported

New York, NY – November 8, 2024 – In a challenge brought by competitor CoStar Group, the National Advertising Division determined that Move provided a reasonable basis for its claim that Realtor.com is the “#1 site real estate professionals trust.

Read the Decision Summary
Decision

National Advertising Division Recommends Verizon Discontinue or Modify Certain Claims for Satellite-Supported Texting Services

New York, NY – November 7, 2024 – In a Fast-Track SWIFT challenge brought by T-Mobile, the National Advertising Division recommended that Verizon either discontinue certain claims about satellite-supported texting services in remote locations or modify them to disclose the necessary conditions for Verizon customers...

Read the Decision Summary

See summaries of all decisions

Press Release

John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools

McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...

Read the CISR Release
Press Release

BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy

McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...

Read the Press Release
Press Release

Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles

McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles.

Read the Press Release
Press Release

BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection

McLean, VA – May 1, 2024 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning on the application of CARU’s Advertising and Privacy Guidelines to the use of Artificial Intelligence (AI), putting advertisers, brands, endorsers, developers, toy manufacturers, and others on...

Read the Press Release

See all Press Releases

Blog

5 Missteps to Avoid When Applying or Recertifying to the DPF Program

Each year, participants in the DPF Program need to recertify with the Department of Commerce. To help companies navigate it, our Global Privacy Division has outlined five key recommendations to keep in mind to avoid common missteps with the process.
Read more
Blog

Sharing Holiday Cheer (but Not a Child’s Personal Information)

Not surprisingly, cell phones, connected toys, and toys advertised on social media top wish lists of kids everywhere. To help ensure your holiday shopping experiences are as safe as possible, the team at CARU put together some holiday tips.
Read more
Blog

Rev Up for the Holidays: BBB AUTO LINE Has You Covered

If you encounter any issues with your new vehicle, the BBB AUTO LINE program is here to help you resolve disputes quickly and fairly—without the need for costly legal battles. While most vehicles perform as promised, it’s crucial to be prepared if you find yourself with a potential “lemon” on your hands.
Read more
Blog

Getting Political and Going Digital: Analyzing Political Digital Advertising Compliance

When it comes to political advertising, are consumers getting an appropriate level of disclosure and meaningful notice? Are consumers aware of their choices for opting out of viewing the ads? Are stakeholders in the political advertising space compliant? The Digital Advertising Accountability Program is analyzing this year's political advertising trends.
Read more

Read more blog posts

Podcast

Privacy Year In Review: Laws, the Impact, and the Elephant in the Room

For the season finale of Privacy Abbreviated, host Dona Fraser is joined by friend Morgan Reed, President of The App Association to discuss a year in review of privacy. Dona and Morgan discuss it all, from major developments in regulatory and enforcement actions, the need for comprehensive U.S. privacy and understanding of global privacy laws, to children’s privacy and...
Listen to the Podcast
Podcast

Ad Watchers: A Chat with ICAS - What Are Ad Law’s Global Hot Topics?

Ad Watchers goes global with Sibylle Stanciu-Loeckx of the International Council for Advertising Self-Regulation, discussing the international landscape of advertising self-regulation, including global hot topics, how countries find consensus on critical advertising issues, and the launch of a new Global Think Tank.

Listen to the Podcast
Podcast

Making Sense of AI Governance

On this episode of Priv, Miles Light steps into the role of host for this conversation, joined by Brenda Leong, a partner at Luminos.Law to discuss the responsibilities and requirements of artificial intelligence (AI), in privacy and beyond. 
Listen to the Podcast
Podcast

Protecting Child Influencers

In this episode of In the Sandbox with CARU, host Rukiya Bonner is joined by team pocket.watch to discuss the business of child influencers, breaking down state laws, the role of a parent in the business, and special considerations for working with a young creator. 
Listen to the Podcast

See all podcasts

Media Inquiry