Small business owners know they are at risk for cyberattacks, but they are somewhat at a loss as to what to do. That’s one of the findings of a new report from the Better Business Bureau, The State of Small Business Cybersecurity in North America, released today as part of National Cybersecurity Awareness Month. One of the more troubling findings is that half of small businesses reported they could remain profitable for only one month if they lost essential data.
Is Your Company Losing Trust? New Research Shows Consumer Expectations Are Up, Customer Service is Down, Millennials Rule, and Price Still Matters
The Better Business Bureau today released new research that shows about three out of five American consumers start from a point of trust when engaging with a business for the first time, and their expectations are increasing even as their customer experiences too often disappoint. The “BBB Trust Sentiment Index,” based on research conducted for BBB by Nielsen, introduces a new standard for measuring consumer trust in a marketplace where trust is increasingly becoming a key strategic priority for businesses and institutions in building long-term relationship with consumers.
The Council of Better Business Bureaus (CBBB) is joining with the National Cyber Security Alliance (NCSA) and major high-tech industry leaders in supporting President Obama’s “Cybersecurity National Action Plan,” which was announced by the White House in 2016.
The long-awaited EU-U.S. Privacy Shield Framework was formally adopted in 2016. The data pact, which will replace the U.S.-EU Safe Harbor Framework, was announced by U.S. Secretary of Commerce Penny Pritzker and EU Justice Commissioner Vera Jourovà in Brussels. In conjunction with the announcement, the Council of Better Business Bureaus (CBBB) launched the new BBB EU Privacy Shield program to provide compliance assistance and independent privacy dispute resolution services for U.S. companies doing business in Europe that must meet EU data privacy standards under the new Framework.
As part of its commitment to trust in the marketplace and ethical business leadership, the BBB Institute for Marketplace Trust (BBB Institute) is launching an international BBB Center for Character Ethics to provide local BBBs with tools and programs to assess, strengthen and recognize leadership character and organizational ethics at businesses and charities across North America.