Featured News

BBB National Programs National Advertising Division Finds Snow Joe Water Pressure and Water Flow Claims Relevant to Consumers, But Recommends More Conspicuous Qualifying Language to Prevent Claims from Being Misleading

The National Advertising Division (NAD) recommended that Snow Joe, LLC modify challenged claims regarding the water pressure and water flow of its Sun Joe Pressure Washers, following a challenge by the Pressure Washer Manufacturers’ Association (“PWMA”), a trade association comprised of pressure washer manufacturers.  

BBB National Programs National Advertising Division Recommends Discontinuation of Product Performance and Health-Related “On The Go” Claims for Vital Proteins Collagen Peptide Single Use Dietary Supplement Stick Packs

The National Advertising Division (NAD) has recommended that Vital Proteins LLC discontinue certain product performance and health-related advertising claims which appeared in an Instagram post for the company’s Vital Proteins Collagen Peptide Products dietary supplements. 

BBB National Programs National Advertising Division Finds Home Chef’s “More Flexibility than HelloFresh” Claims Supported but Recommends it Modify Certain “Customize It” Claims

The National Advertising Division concluded that Relish Labs, LLC d/b/a Home Chef provided a reasonable basis for its claims that Home Chef meal kit delivery service, with its Customize It feature, offers consumers more flexibility than HelloFresh, following a challenge by Grocery Delivery E-Services, USA d/b/a HelloFresh, a competing meal kit delivery service. 

BBB National Programs National Advertising Division Inquiry of Tru NIAGEN Dietary Supplement Closes Without Review of Discontinued Product; Advertising Claims Permanently Discontinued

ChromaDex, Inc., the maker of Tru NIAGEN dietary supplement, has advised the National Advertising Division that the advertising claims at issue in a May 1, 2018 inquiry letter were permanently discontinued, and the 250 mg product then-advertised has not been marketed since late 2018, when a 300 mg product entered the market.

BBB National Programs National Advertising Division Finds Format of RXBAR Front Labels Not Misleading, Communicates Substantiated Claims about the Core Ingredients of an RXBAR

The National Advertising Division has determined that the challenged claim, “3 Egg Whites / [Number][Nut/Legume] / 2 Dates / No B.S.,” as it appears in standardized format on the front label of RXBARs, communicates the supported message that those ingredients are in RXBARs, and does not reasonably convey misleading implied claims about weight and proportions of the protein bar inside. 

Twenty Years of Successful Co-Regulation Under COPPA: A Model for Fostering Consumer Privacy

When Congress enacted the COPPA safe harbor provisions, its goal was to increase compliance by leveraging industry self-regulatory resources, thus protecting children. This paper examines how that provision arose, and how it has operated over the past two decades in complement with the entire COPPA framework to benefit children and parents, government, and businesses alike.

The Council of Better Business Bureaus Restructures

BBB National Programs, Inc. was launched in 2019 as part of an internal restructuring of the Council of Better Business Bureaus, Inc. (CBBB). BBB National Programs now administers the self-regulatory and dispute resolution programs formerly administered by the CBBB.

Direct Selling Self-Regulatory Council Established to Proactively Increase Oversight of Direct Sellers

A new industry self-regulatory program will actively monitor the direct-selling marketplace to help “ensure high standards of integrity and business ethics as the guiding principles for all direct selling companies in the marketplace.” The Direct Selling Self-Regulatory Council (DSSRC) was created by the Direct Selling Association (DSA) and will administered by the Council of Better Business Bureaus (CBBB).

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18 Leading Food, Beverage, and Restaurant Companies Adopt Revised, Stronger Uniform Nutrition Criteria for Foods Advertised to Children

The 18 companies that participate in the Children’s Food and Beverage Advertising Initiative (CFBAI) have agreed to strengthen the Category-Specific Uniform Nutrition Criteria that apply to foods advertised to children. CFBAI announced that all of its participants -- leading U.S. food and beverage and quick serve restaurant companies -- have agreed to an implementation date of January 1, 2020 to coincide with implementation of the Food and Drug Administration’s new food labeling regulations. 

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