BBB National Programs National Advertising Division Finds Snow Joe Water Pressure and Water Flow Claims Relevant to Consumers, But Recommends More Conspicuous Qualifying Language to Prevent Claims from Being Misleading
BBB National Programs National Advertising Division Finds that Certain Cellular Health Claims for Basis Dietary Supplement are Supported
BBB National Programs National Advertising Division Recommends Discontinuation of Product Performance and Health-Related “On The Go” Claims for Vital Proteins Collagen Peptide Single Use Dietary Supplement Stick Packs
BBB National Programs National Advertising Division Recommends PRN Physician Recommended Nutraceuticals Discontinue Certain Challenged Product and Ingredient Claims for Nuretin Medical Food
BBB National Programs National Advertising Division Refers Advertising Claims Made by Creekside Natural Therapeutics to Federal Trade Commission
The National Advertising Division has referred advertising claims made by Creekside Natural Therapeutics, LLC for its Focused Mind Jr. dietary supplement to the Federal Trade Commission for further review, following a challenge by the Council for Responsible Nutrition (“CRN”).
BBB National Programs National Advertising Division Finds Home Chef’s “More Flexibility than HelloFresh” Claims Supported but Recommends it Modify Certain “Customize It” Claims
BBB National Programs National Advertising Division Refers Advertising Claims Made by International Institute of Health to Federal Trade Commission
Certain Advertising Claims for iQ Natural Flooring Permanently Discontinued Following National Advertising Division Challenge
Tarkett USA, Inc. stated that it will permanently discontinue certain challenged express claims for its iQ Natural Flooring product in brochures and website advertising, following a challenge before the National Advertising Division by competitor Armstrong Flooring, Inc.
BBB National Programs National Advertising Division Inquiry of Tru NIAGEN Dietary Supplement Closes Without Review of Discontinued Product; Advertising Claims Permanently Discontinued
BBB National Programs National Advertising Review Board Refers Advertising Claims Made by Neurocore to Federal Trade Commission After Company Fails to Comply with NARB Recommendations
BBB National Programs National Advertising Division Recommends Modification to Huggies Little Snugglers Diapers “Better Leakage Protection” Claim to Clearly and Conspicuously Limit it to “Size 1 Urine Leakage”
BBB National Programs National Advertising Review Board Recommends Discontinuance or Modification of Two Verizon Commercials Featuring Consumer Testimonials
BBB National Programs National Advertising Review Board Recommends ENERGYbits Discontinue Health-Related and Environmental Claims for ENERGYbits Spirulina Algae
BBB National Programs National Advertising Division Recommends Discontinuation of Dramatization in TV Commercial for Sensodyne ProNamel Intensive Enamel Repair Toothpaste; Finds Other Claims Supported
BBB National Programs National Advertising Review Board Upholds Advertising Claims for Crepe Erase Anti-Aging Body Care Treatment System
BBB National Programs Electronic Retailing Self-Regulation Program Reviews Advertising for Nick Vertucci Real Estate Academy in Compliance Inquiry, Marketer Agrees to Discontinue Claims
BBB National Programs National Advertising Division Finds Verizon “First to 5G” Claim Supported, But Recommends Modification to Disclosure as Long as Service is More Unavailable Than Available
National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities
BBB National Programs National Advertising Division Recommends that Traeger Pellet Grills Discontinue Falsely Denigrating Taste Claims For Food Cooked on Propane Gas Grills
BBB National Programs NAD Determines AT&T Has a Reasonable Basis for its Qualified “Best Wireless Network” Claim; Recommends AT&T Discontinue “5G Evolution, The First Step to 5G” Claim, Following T-Mobile Challenge; Advertiser to Appeal
BBB National Programs National Advertising Division Refers Advertising Claims Made by Zero Gravity to Federal Trade Commission and U.S. Food and Drug Administration
The National Advertising Division has referred advertising claims made by Zero Gravity for its Perfectio line of medical devices to the Federal Trade Commission for further review. The advertiser did not respond to NAD’s requests to provide substantiation for its claims.
BBB National Programs National Advertising Division Finds Format of RXBAR Front Labels Not Misleading, Communicates Substantiated Claims about the Core Ingredients of an RXBAR
BBB National Programs National Advertising Division Refers Nectar Sleep to FTC After Advertiser Fails to Comply with NAD Decision
The National Advertising Division has referred advertising by Nectar Sleep LLC to the Federal Trade Commission for further review after finding that the advertiser did not make a bona fide effort to comply with an earlier NAD decision.
BBB National Programs Appoints Eric D. Reicin President & Chief Executive Officer following Council of Better Business Bureaus' Restructure
Arlington, VA – (November 6, 2019) – BBB National Programs, Inc. (BBB NP) today announced the appointment of Eric D. Reicin as President and Chief Executive Officer, effective November 4, 2019. His appointment follows a June 1, 2019 reorganization resulting in the establishment of BBB NP.
When Congress enacted the COPPA safe harbor provisions, its goal was to increase compliance by leveraging industry self-regulatory resources, thus protecting children. This paper examines how that provision arose, and how it has operated over the past two decades in complement with the entire COPPA framework to benefit children and parents, government, and businesses alike.
Direct Selling Self-Regulatory Council Established to Proactively Increase Oversight of Direct Sellers
A new industry self-regulatory program will actively monitor the direct-selling marketplace to help “ensure high standards of integrity and business ethics as the guiding principles for all direct selling companies in the marketplace.” The Direct Selling Self-Regulatory Council (DSSRC) was created by the Direct Selling Association (DSA) and will administered by the Council of Better Business Bureaus (CBBB).
18 Leading Food, Beverage, and Restaurant Companies Adopt Revised, Stronger Uniform Nutrition Criteria for Foods Advertised to Children
The 18 companies that participate in the Children’s Food and Beverage Advertising Initiative (CFBAI) have agreed to strengthen the Category-Specific Uniform Nutrition Criteria that apply to foods advertised to children. CFBAI announced that all of its participants -- leading U.S. food and beverage and quick serve restaurant companies -- have agreed to an implementation date of January 1, 2020 to coincide with implementation of the Food and Drug Administration’s new food labeling regulations.