BBB National Programs Announces 93 Distinguished Panel Pool Members for 2026 National Advertising Review Board
McLean, VA – January 6, 2026 – BBB National Programs today announced the 93 panel pool members of the 2026 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation.
The National Advertising Review Board panel pool members, selected for their stature and experience in their fields, provide independent peer review to ensure truthfulness and accuracy in national advertising and help promote voluntary compliance with self-regulatory decisions.
Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs’ National Advertising Division and Children’s Advertising Review Unit decisions. In more than 90% of case decisions, companies voluntarily comply with any advertising recommendations made. In situations where an advertiser fails to make good-faith efforts to modify or discontinue advertising as recommended, cases are referred to the appropriate regulatory agency.
These advertising programs are three of more than 20 self-regulatory, accountability, and dispute-resolution programs of the independent non-profit organization, BBB National Programs.
For 2026, panel pool members include 93 distinguished leaders from three different categories:
A National Advertising Review Board appellate panel generally consists of five members from the pool, with three national advertising representatives, one agency representative, and one public sector representative on each panel.
Nominations for National Advertising Review Board panel pool members are made by the Association of National Advertisers (ANA), American Association of Advertising Agencies (4A’s), American Advertising Federation (AAF), Interactive Advertising Bureau (IAB), and BBB National Programs. The initial term is two years, and each member is eligible to be re-appointed for two additional two-year terms. This year, 15 new members join 78 individuals returning to their distinguished roles.
“This is one of my favorite announcements every year, as it always gratifying to see how the work of the National Advertising Review Board brings together the various sectors of the advertising industry – brands, agencies, and academia – to consider cases that go to the heart of truth in advertising,” said Eric D. Reicin, President and CEO, BBB National Programs. “Welcome to our 15 new distinguished National Advertising Review Board panel pool members and thank you and welcome back to our also distinguished 78 returning members.”
Following is the list of new BBB National Programs’ National Advertising Review Board panel pool members for 2026.
New Agency Members
New Advertising Members
To meet all of the 2026 National Advertising Review Board panel pool members, visit our website. Learn more about the National Advertising Review Board here.
The National Advertising Review Board panel pool members, selected for their stature and experience in their fields, provide independent peer review to ensure truthfulness and accuracy in national advertising and help promote voluntary compliance with self-regulatory decisions.
Founded in 1971, the National Advertising Review Board provides appellate review of BBB National Programs’ National Advertising Division and Children’s Advertising Review Unit decisions. In more than 90% of case decisions, companies voluntarily comply with any advertising recommendations made. In situations where an advertiser fails to make good-faith efforts to modify or discontinue advertising as recommended, cases are referred to the appropriate regulatory agency.
These advertising programs are three of more than 20 self-regulatory, accountability, and dispute-resolution programs of the independent non-profit organization, BBB National Programs.
For 2026, panel pool members include 93 distinguished leaders from three different categories:
- National Advertisers
- Advertising Agencies
- Public Members (academics and other members of the public sector)
A National Advertising Review Board appellate panel generally consists of five members from the pool, with three national advertising representatives, one agency representative, and one public sector representative on each panel.
Nominations for National Advertising Review Board panel pool members are made by the Association of National Advertisers (ANA), American Association of Advertising Agencies (4A’s), American Advertising Federation (AAF), Interactive Advertising Bureau (IAB), and BBB National Programs. The initial term is two years, and each member is eligible to be re-appointed for two additional two-year terms. This year, 15 new members join 78 individuals returning to their distinguished roles.
“This is one of my favorite announcements every year, as it always gratifying to see how the work of the National Advertising Review Board brings together the various sectors of the advertising industry – brands, agencies, and academia – to consider cases that go to the heart of truth in advertising,” said Eric D. Reicin, President and CEO, BBB National Programs. “Welcome to our 15 new distinguished National Advertising Review Board panel pool members and thank you and welcome back to our also distinguished 78 returning members.”
Following is the list of new BBB National Programs’ National Advertising Review Board panel pool members for 2026.
New Panel Pool Members
New Public Members- Joanna D’Avanzo, Senior Professional Lecturer of Advertising, Advertising Coordinator, Global Marketing Communication – Marist Italy, School of Communication and the Arts, Marist University
- Steven Hall, Senior Lecturer of Advertising, Faculty Advisor, American Advertising Federation, Charles H. Sandage Department of Advertising, College of Media, University of Illinois
- David Koranda, Professor of Practice Emeritus, School of Journalism and Communication, University of Oregon
- Nazmul K. Rony, Ph. D. MBA, Associate Professor of Communication, Integrated Marketing Communication (IMC)- Advertising, Department of Communication, Media and Sport Management, College of Business, Slippery Rock University of Pennsylvania
- Jay Waters, Senior Instructor, Advertising and Public Relations Department, The University of Alabama
New Agency Members
- Stacie Boney, President, Hanson Dodge
- Jim Tenny, Founder/CEO, Blackbird Communications
- Dominic Tremblay, Co-Founder, CEO, Tux Creative House
- Gretchen Walsh, President, McKinney
New Advertising Members
- Elizabeth "Bess" Creech, Director, Americas Digital & Brand Advertising, SAS
- Dawn Dawson, Chief Marketing Officer, Mortgage Solutions Financial
- Michelle Green, Manager, Audience Impact & Intelligence, Paramount Advertising
- Victoria Lozano, Chief Marketing Officer, Crayola
- Joe McCambley, Chief Marketing Officer, Saatva
- Danielle Spikener, Head of Inclusive Marketing, KraftHeinz
To meet all of the 2026 National Advertising Review Board panel pool members, visit our website. Learn more about the National Advertising Review Board here.