BBB National Programs Blog

As advertising volume increases, so too do people’s expectations of representation in advertising. Unfortunately, advertising collectively is still falling short, and consumer perceptions reflect that. Why answer this call from consumers? And what is being done about it?

If you don’t own an EV, you likely know someone who does. More and more manufacturers are investing in them and the federal government has supported this momentum with a significant investment in charging stations nationwide. With EVs as the wave of the future, take note of some unique considerations surrounding EVs when it comes to their warranty and the lemon law.

If you feel that your vehicle is a lemon, all is not lost. “Lemon laws” protect vehicle owners whose purchases go sour, at both the federal and state level. For our larger states, we are providing a more in-depth review of the laws and how BBB AUTO LINE can support consumers in lemon law disputes. Previously, we looked at Florida and California. Now let’s take a look at the Texas lemon law.

Our session at the 2022 Direct Selling Legal and Compliance Summit focused on a topic at the forefront of our work at the Direct Selling Self-Regulatory Council (DSSRC) – how to appropriately substantiate and disseminate product and earnings claims – one that will be on center stage at our 2022 Direct Selling Summit on July 27.

The monthly Ad Watchers podcast provides listeners with behind-the-scenes access to the nitty-gritty of advertising law. Why? Because advertising law is simple, it’s the execution that’s hard.  Learn more about Season One and what topics are coming up for Season Two.

Breakfast cereal demand has been on the rise as the COVID pandemic has advanced. People ate at home and did not want to venture out to the grocery store as often, which meant that they turned to easily stored staples, like cereals. Whether or not this trend continues, there will always be people of all ages who will choose to start their day with a bowl of cereal. So, pour yourself a bowl, grab a spoon, and join the Children’s Food and Beverage Advertising Initiative (CFBAI) to observe National Cereal Day.

What can businesses do to stay out of trouble when making health and wellness claims? It is all about understanding what claims you are making and how to support those claims. To mitigate the risk of an unsupported health-related claim, businesses and nonprofits should avoid making any claims that they cannot support with the appropriate level of scientific evidence.

While only about one percent of all new cars purchased in the United States in any given year experience a problem that cannot be fixed, there are occasions when a vehicle might be defective enough to be called a “lemon.” What should you do if, unfortunately, you get stuck with one of the lemons?

As Google and other platforms face mounting pressure to build trust in the face of daily news reports about advertising scams and misinformation, a solid step they can take is to support the advertising industry’s established and trusted system of self-regulation. Most platforms have advertising policies that prohibit misleading advertising, so it would make sense that the platforms would support independent self-regulatory review of advertising claims with direct reporting channels for advertising found to be misleading.

Almost 20% of all NAD challenges in 2021 were brought through NAD’s Fast-Track SWIFT process. This blog provides an overview of those cases, an overview of Fast-Track SWIFT, and some takeaways from what we saw in 2021.