Online Archive

BBB National Programs’ Online Archive is an exclusive database of industry self-regulation case decisions covering national and child-directed advertising dating back to 1971.
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A Searchable Database of Detailed Analysis

The Online Archive is a unique and valuable resource, providing in-depth knowledge of, and ad law precedent for, important advertising issues through more than 6,000 cases authored by attorneys with extensive experience in advertising law and claim substantiation.

Academics and members of the press, email press@bbbnp.org for complementary access to full case decisions. Full case decisions for DSSRC and DAAP are publicly available. 

Areas of Ad Law

Areas of Ad Law

Decisions in the Online Archive cover more than 50 issue and ad law claim types, such as:
  • Implied claims 
  • Puffery
  • Clear and conspicuous disclosures
  • Competent and reliable scientific evidence
  • Truth and accuracy
  • Proper use of endorsements
  • And 40+ more

Database Features

  • Flexible search functionality supports Boolean search operators, proximity search, and simultaneous searching across multiple databases
  • Document review tools include highlighted search terms within retrieved documents
  • Search filters refine results by company, product, issue or claim type, date, document type, or Program
  • Find related documents like press releases, case reports, abstracts, and compliance reports

Product Categories

Decisions cover a broad range of product and service categories, including:
  • Beauty and cosmetics
  • Drugs and health aids
  • Dietary supplements
  • Food and beverage
  • Household products
  • Leisure and entertainment
  • Toys and games
  • Websites and web services
  • And 20+ more…

Subscription Benefits

Your subscription to the Online Archive includes:
  • 1 Subscription = Four Licenses
  • Unlimited access to the database
  • Unlimited downloads of case decisions and supporting legal documents
  • Access to the Monthly Case Report

Complementary access is provided to government agencies and academics, and credentialed members of the press can request the full text of any decision via email at press@bbbnp.org.

Meet the Programs

Each year the National Advertising Division (NAD), National Advertising Review Board (NARB), and Children’s Advertising Review Unit (CARU) publish hundreds of cases as a result of independent monitoring of the marketplace and competitor challenges.

National Advertising Review Board (NARB)

Children’s Advertising Review Unit (CARU)

Summaries of all case decisions are available in the Case Decision Summaries library.

Access to Direct Selling Self-Regulatory Council (DSSRC) and Digital Advertising Accountability Program (DAAP) decisions does not require a subscription to the Online Archive.

Contact Us

With account-related questions, please reach out to OA@bbbnp.org. Members of the press, please contact press@bbbnp.org.

To request a new account or more information on pricing, please complete the form below.