Events

The annual Direct Selling Summit is an educational event designed to provide direct selling industry business leaders, legal and advertising professionals, and salesforce members with insider knowledge on how to increase brand trust through a truthful, transparent approach to marketing and advertising campaigns. The 2022 Direct Selling Summit, a half-day virtual event taking place on July 27, 2022, provides attendees with an exclusive inside look at how social media and digital advertising is monitored for truth and transparency.

National Partners make an impact by serving on program committees. These issue-specific committees enable you to shape our industry self-regulation programs and guide us as we create solutions to meet future industry needs. This committee provides feedback on the Children’s Advertising Review Unit, including on processes, future opportunities, and reviews and comments on potential guidance development.

At our Summer Meeting, CARU Supporters will discuss the evolving regulatory landscape for children’s advertising and privacy, including competing COPPA legislative proposals, the ADPPA’s proposals for children and teens, the FTC’s interest in child-directed marketing, trending international initiatives, as well as CARU’s insights, perspectives, and plans for what’s coming in the year ahead. This meeting is only open to CARU Supporters.

Our National Partner Briefing Series events, exclusive only to our National Partners, provide access to our expert program leaders with a deep dive into the work they are doing on behalf of industry self-regulation. This month join Mary Engle, Executive Vice President, Policy, BBB National Programs to get an inside look at recent actions at the Federal Trade Commission (FTC) and the implications of those actions for you and your marketing teams. This event is open only to our National Partners.

The simple reality is that kids live online. What is much less simple is finding the right recipe of regulation and standards to protect them in that dynamic environment. As algorithms and platforms rapidly change in response to this monumental challenge, advertisers and privacy experts are working overtime to keep up. Through our line-up of expert speakers and panelists, attendees will gain exclusive insight into how CARU's Advertising Guidelines are being enforced, the regulatory focus of the Federal Trade Commission (FTC), and discuss best practices for tackling the challenges facing advertisers, marketers, developers, and legal professionals in the children’s space today.

Participate with other National Partners to provide feedback and guidance to BBB National Programs’ direct-selling programs, recommend improvements, and act as program ambassadors. Please note, the meeting is only open to corporate and outside counsel BBB National Programs National Partners.

Participate with other National Partners and provide feedback on the member experience, guidance for the annual membership conference, and explore additional opportunities to recruit, retain, and engage members. Please note: This meeting is only open to current BBB National Programs National Partners.

Join legal experts from other elite law firms to shape processes and guidelines for self-regulatory and dispute resolution programs including the National Advertising Division (NAD), the Children’s Advertising Review Unit (CARU), and the Children’s Food and Beverage Advertising Initiative (CFBAI). Please note: This meeting is only open to current law firm BBB National Programs National Partners.

Participate with other National Partners and provide feedback and guidance to the National Advertising Division (NAD) and National Advertising Review Board (NARB), including input on current processes and recommendations on improvements to the NAD and NARB programs and the advertising challenge process. Please note: This meeting is only open to current BBB National Programs National Partners.

Join executives and leading brands in the kid's advertising and privacy space for insights and the latest news from BBB National Programs' child-directed self-regulatory programs including the Children’s Advertising Review Unit (CARU), the Children’s Food & Beverage Advertising Initiative (CFBAI), and our new TeenAge Privacy Program (TAPP). Please note: This meeting is only open to current corporate BBB National Programs National Partners who also support our child- or teen-directed programs.

Register now for this year’s PrivacyCollective, where attendees will discuss whether AI can build consumer trust, ethical design and human-first privacy, and explore today's pressing privacy challenges. Our roundtable discussions embrace the Chatham House Rule to encourage open dialogue about the challenges we face interpreting and implementing new privacy practices while pivoting compliance operations to reflect these unprecedented times.

Kidvertising 101 is a one-day workshop providing attendees with hands-on education. This year the event is dedicated to the new Children’s Advertising Review Unit (CARU) Advertising Guidelines, recently discussed at the CARU 2021 annual conference. These guidelines apply to all child-directed advertising and marketing and go into effect on January 1, 2022.

Register for NAD 2021 to celebrate 50 years of advertising industry self-regulation and high standards of truth and accuracy in national advertising. Industry, government, agency, and legal professional thought leaders will discuss the critical trust and technology challenges facing the advertising industry today and share practical advice on the day-to-day issues that new and evolving platforms and an increasingly competitive environment can raise.

In the midst of a dynamic year in the direct selling industry, business leaders, advertising experts, and salesforce members will convene at the Direct Selling Summit to discuss the biggest advertising and marketing challenges faced by direct selling companies and their salesforce members over the last year. Attendees will learn critical tips and best practices for building brand strength, increasing consumer trust, and staying compliant in the year ahead.

Join BBB National Programs executives and program leaders to hear the latest news from the National Advertising Division (NAD) and National Advertising Review Board (NARB) and provide feedback on program and process improvements under consideration. Please note: This meeting is only open to current BBB National Programs National Partners.

Join leading professionals and subject matter experts in privacy, advertising, and dispute resolution to explore opportunities to develop new programs and initiatives in response to emerging trends and industry needs. Please note: This meeting is only open to current BBB National Programs National Partners.

The CARU 2021 Virtual Conference, hosted by BBB National Programs’ Children’s Advertising Review Unit (CARU), convenes child-directed advertising and children’s privacy experts to help you learn how to remain agile in this evolving landscape to protect children under 13. Through the conference’s line-up of expert speakers and panelists, attendees will gain a deep understanding of the challenges facing advertisers and marketers, developers, and legal professionals as you strive to protect children in the digital landscape.

Collaborate with mediation and arbitration professionals to shape the future of our business-to-business and business-to-consumer dispute resolution programs. Please note: This meeting is only open to current BBB National Programs National Partners.

On May 18, to commemorate the 50th anniversary of the advertising industry’s system of self-regulation, join the founders of what former Federal Trade Commission Chairman Robert Pitofsky calls “the best example of self-regulation that I am aware of in American industry,” for a free virtual event to talk about why this system works, the challenges faced by advertisers and regulators through the years, and the memorable moments in advertising’s history.

Collaborate with data privacy professionals from leading companies and law firms to identify potential solutions to privacy challenges and work with BBB National Programs privacy experts to prioritize the development of new self-regulatory programs and initiatives. Please note: This meeting is only open to current BBB National Programs National Partners.