Events

Kidvertising 101 is a one-day workshop providing attendees with hands-on education. This year the event is dedicated to the new Children’s Advertising Review Unit (CARU) Advertising Guidelines, recently discussed at the CARU 2021 annual conference. These guidelines apply to all child-directed advertising and marketing and go into effect on January 1, 2022.

Register for NAD 2021 to celebrate 50 years of advertising industry self-regulation and high standards of truth and accuracy in national advertising. Industry, government, agency, and legal professional thought leaders will discuss the critical trust and technology challenges facing the advertising industry today and share practical advice on the day-to-day issues that new and evolving platforms and an increasingly competitive environment can raise.

In the midst of a dynamic year in the direct selling industry, business leaders, advertising experts, and salesforce members will convene at the Direct Selling Summit to discuss the biggest advertising and marketing challenges faced by direct selling companies and their salesforce members over the last year. Attendees will learn critical tips and best practices for building brand strength, increasing consumer trust, and staying compliant in the year ahead.

Join BBB National Programs executives and program leaders to hear the latest news from the National Advertising Division (NAD) and National Advertising Review Board (NARB) and provide feedback on program and process improvements under consideration. Please note: This meeting is only open to current BBB National Programs National Partners.

Join leading professionals and subject matter experts in privacy, advertising, and dispute resolution to explore opportunities to develop new programs and initiatives in response to emerging trends and industry needs. Please note: This meeting is only open to current BBB National Programs National Partners.

The CARU 2021 Virtual Conference, hosted by BBB National Programs’ Children’s Advertising Review Unit (CARU), convenes child-directed advertising and children’s privacy experts to help you learn how to remain agile in this evolving landscape to protect children under 13. Through the conference’s line-up of expert speakers and panelists, attendees will gain a deep understanding of the challenges facing advertisers and marketers, developers, and legal professionals as you strive to protect children in the digital landscape.

Collaborate with mediation and arbitration professionals to shape the future of our business-to-business and business-to-consumer dispute resolution programs. Please note: This meeting is only open to current BBB National Programs National Partners.

On May 18, to commemorate the 50th anniversary of the advertising industry’s system of self-regulation, join the founders of what former Federal Trade Commission Chairman Robert Pitofsky calls “the best example of self-regulation that I am aware of in American industry,” for a free virtual event to talk about why this system works, the challenges faced by advertisers and regulators through the years, and the memorable moments in advertising’s history.

Collaborate with data privacy professionals from leading companies and law firms to identify potential solutions to privacy challenges and work with BBB National Programs privacy experts to prioritize the development of new self-regulatory programs and initiatives. Please note: This meeting is only open to current BBB National Programs National Partners.

Join executives and leading brands in the kid's advertising and privacy space for insights and the latest news from BBB National Programs' child-directed self-regulatory programs including the Children’s Advertising Review Unit (CARU), the Children’s Food & Beverage Advertising Initiative (CFBAI), and our new TeenAge Privacy Program (TAPP). Please note: This meeting is only open to current corporate BBB National Programs National Partners who also support our child- or teen-directed programs.

CARU- Now, Then and Looking Forward: Get an inside peek at what’s going on with the Children’s Advertising Review Unit. Take a deep dive into recent CARU decisions, current priorities and where the organization is looking to go.

Kidvertising 101 is a two-day seminar that provides advertisers, marketers, and legal counsel with the tools and best practices needed to stay out of the crosshairs of the FTC. Whether you are new to the space or looking for a refresher course, Kidvertising 101 will help attendees understand the critical elements of children’s advertising and privacy and ensure their advertising and data collection practices comply with all relevant rules and regulations.

Why Diversity and Inclusion is Good for Business: This presentation will cover why a workplace culture that supports diversity is the key to garnering unique ideas that just may be the next big thing. Learn why equality improves company culture and profitability.

Keynote- Thinking Outside the Blocks with LEGO: Get an inside look into how LEGO meets its marketing goals by thinking outside of the box. Learn how LEGO forges its own path in order to maintain compliance.

COPPA-ly Ever After: Once upon a time (20 years ago), the Children’s Online Privacy Protection Act (COPPA) was born. Gain insight from an original author of COPPA as well as Ms. Cohen who will be involved in making the updates. Learn about proposals and changes looming around the bend. Help prepare your company for the unknown and stay ahead of the curve.

Safety by Design: Protecting Users of Innovative Mobile Apps: Learn why going beyond the low bar of age-gating is good for business. Get insight into how Snapchat built its review process as well as best practices in working with your product, engineering, design and safety teams.

The Explosive World of eSports and Online Gaming: Explore how esports and online gaming are impacting the children’s media landscape. Learn about emerging industry trends and legal issues involved in bringing children into the game.

June 30, 2020: BBB National Programs is developing a new process to handle challenges to advertising that require review of complex claim substantiation. We are hosting an exclusive Workshop for corporate National Partners to provide feedback and input on the new complex-track process.

The CARU Conference: Virtual Series is the leading event for marketing and legal executives dealing with kids’ advertising and privacy. The can't-miss sessions will make you more knowledgeable and keep you informed of critical issues and trends to drive your business forward and “Get to Yes!” with your marketing strategy and initiatives. No other in-person or online conference series provides the depth of discourse or level of expertise in understanding current and upcoming issues as the CARU Conference: Virtual Series.