BBB National Programs Insights

Data Protection Update:

Data Protection for Students Relying on a Virtual Learning Environment

Amidst school closures and other education uncertainties, education technology, or “ed tech” is at the forefront of conversation. We rely on their online tools to facilitate learning in a virtual environment. As a result, schools and ed tech companies have fallen under scrutiny as they navigate data protection and privacy for students. With advanced technology like exam proctoring software that can track a user’s eye movements, it’s no small wonder that the ed tech industry has now attracted the attention of Capitol Hill.  


All About SWIFT

All About SWIFT: Resolving Straightforward Ad Disputes in a Matter of Weeks


On May 13, Laura Brett, VP of our National Advertising Division (NAD) joined Loeb & Loeb’s David Mallen to discuss the new Fast-Track SWIFT process. The SWIFT process has been officially launched and the NAD team has begun processing claims. This new resource for the advertising industry is intended to quickly resolve truth and transparency issues in digital advertising in less than a month. The SWIFT (Single Well-defined Issue Fast Track) process offers the same independent and impartial review of advertising claims as the standard NAD challenge process, but with a few key differences that Brett outlines on the webinar before diving into a live Q&A with attendees. 


Advertising Update

Identifying False Advertising During COVID-19 Era

Protecting and Empowering Consumers: Recognizing False Advertising During COVID-19


During the COVID-19 pandemic, some advertisers are capitalizing on the public’s fear, promising that products or treatments will protect consumers from this still relatively unknown virus. To safeguard their health and that of their families, consumers need to view these new, fast-moving advertising claims with skepticism and understand how they are evaluated for truthfulness. 

Children’s Food and Beverage Advertising Initiative Update


CFBAI Core Principles

The nation’s 19 leading food, beverage, and quick service restaurant companies today have agreed to strengthen their voluntary commitments for responsible food marketing to children with the adoption of the BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) 2021 Core Principles. These principles now more strictly define what constitutes a child-directed audience and formally expand the definition of media coverage to include YouTube and influencer communications.


National Nutrition Month 

March is National Nutrition Month, created to focus on the importance of making informed food choices and developing sound eating and physical activity habits. This month BBB NP is sharing information about the Children’s Food and Beverage Advertising Initiative, the BBB NP program that works with 19 leading U.S. food and beverage companies to improve the children’s food advertising landscape. Learn more about CFBAI here.

Will the New Food Label Be the Gut Check That Motivates Consumer and Industry Changes?

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CFBAI: 13 years of Dynamic Self-Regulation

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Consumer Protection Week 

During this year’s National Consumer Protection Week – a time to help people understand their consumer rights and make well-informed decisions about money – BBB National Programs is sharing information about our programs and services to promote a better understanding of consumer protection in the direct selling industry.  

What You Should Know about the Direct Selling Industry

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The Direct Selling Self-Regulatory Council

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Privacy Month By BBB National Programs

Leading up to Data Privacy Day 2020 hosted by the National Cyber Security Alliance, there will be content posted weekly by BBB NP’s privacy related programs. The three programs who focus on privacy are Children’s Advertising Review Unit, BBB EU Privacy Shield and the Digital Advertising Accountability Program. These self-regulatory programs work with companies to ensure that data collected (or their privacy practices) abide by COPPA, Privacy Shield or the DAA’s guidelines. Learn more about BBB National Programs Privacy Initiatives here.

How to Protect Children’s Privacy Beyond Parental Controls

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Age Ain’t Nothing but a Number, Unless You Are Collecting It for Age-Screening Purposes

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Location Data and Privacy

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What is the California Consumer Privacy Act?

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CCPA is Here: How to Update Your Privacy Policy

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Top 5 Takeaways from the CCPA Hearings

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COPPA for App Developers

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Children's Advertising Review Unit Update

Twenty Years of Successful Co-Regulation Under COPPA: A Model for Fostering Consumer Privacy

When Congress enacted the COPPA safe harbor provisions, its goal was to increase compliance by leveraging industry self-regulatory resources, thus protecting children. This paper examines how that provision arose, and how it has operated over the past two decades in complement with the entire COPPA framework to benefit children and parents, government, and businesses alike.


National Advertising Division Update

From Law360: Advertisers Should Heed FTC Stats On NAD Referrals

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2019 NAD Conference Takeaways

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Data Privacy Day, 2019

Data Privacy Day, hosted by the National Cyber Security Alliance, is a day to raise awareness and empower individuals and businesses to respect privacy, safeguard data, and enable trust. Several BBB National Programs ensure consumers’ and children’s data is collected and handled in a responsible manner. As privacy champions, these Programs work with companies to make sure they comply with all relevant laws and self-regulatory guidelines surrounding data collection and privacy.

Start the New Year Off Right: Be Smart About Privacy

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Top 10 Tips to Make Sure Your Business Complies with COPPA

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Tips for Parents to Protect Their Children’s Information Online

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Notice and Control for Interest-Based Ads: What Mobile App Publishers Need to Know

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Earning Consumer Trust through Privacy Best Practices

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