FTC Stats On NAD Referrals
Brands have been challenging the truthfulness of competing advertising campaigns for nearly 50 years at the Better Business Bureau’s National Advertising Division, a voluntary self-regulatory system put in place by the advertising industry to increase consumer trust in advertising. The NAD holds advertising to consistent standards for truth and accuracy and provides meaningful protection to consumers while leveling the playing field for brands.
National Advertising Division (NAD) West Coast Conference
From the latest developments at NAD, to best practices when testing to support advertising claims, to “Made in USA” claims, close to one hundred attendees at the Second Annual NAD West Coast Conference on March 5th at The Ritz-Carlton in Marina del Rey, Los Angeles were treated to a full day of informative and lively panels on current topics of interest in advertising law. Attendees heard experienced NAD practitioners from firms around the country and in-house counsel who shared practical advice on handling the day-to-day challenges of a competitive environment. NAD was honored to host Mary Engle, the Associate Director for Advertising Practices at the FTC, who appeared on two panels, sharing her perspectives on influencer marketing and affiliate marketing.
Data Privacy Day, 2019
Data Privacy Day, hosted by the National Cyber Security Alliance, is a day to raise awareness and empower individuals and businesses to respect privacy, safeguard data, and enable trust. Several BBB National Programs ensure consumers’ and children’s data is collected and handled in a responsible manner. As privacy champions, these Programs work with companies to make sure they comply with all relevant laws and self-regulatory guidelines surrounding data collection and privacy.