BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/04/2024 - National Advertising Division Finds Certain Safety Claims for Drunk Elephant Skincare Products Supported; Recommends Modification of Influencer Posts
New York, NY – November 4, 2024 – The National Advertising Division determined certain Drunk Elephant social media claims regarding skincare products being “safe for kids and tweens to use” were supported, but determined that two TikTok video influencer disclosures for Drunk Elephant's B-Goldi Bright Drops required modifications.
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10/28/2024 - Direct Selling Self-Regulatory Council Recommends Lovvare Discontinue Earnings and Product Performance Claims
McLean, VA – October 28, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended Lovvare, a direct selling company that sells nutritional and wellness products, discontinue product performance and earnings claims made by salesforce members on Facebook and the Lovvare website.
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10/24/2024 - James Hardie Appeals National Advertising Division Recommendation to Discontinue Certain Claims for its Fiber Cement Siding
New York, NY – October 24, 2024 – The National Advertising Division determined that, in connection with certain testimonials for James Hardie’s fiber cement siding, no additional disclosure of material connections is necessary, but recommended that other claims be modified or discontinued.
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10/23/2024 - National Advertising Division Finds Certain HEPA Claims for PuroAir 400 Air Purifiers and Filters Supported
New York, NY – October 23, 2024 – In a challenge brought by competitor Levoit, the National Advertising Division determined PuroAir provided a reasonable basis for claims that its PuroAir 400 air purifiers and filters have passed high-efficiency particulate air (HEPA) standards.
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10/21/2024 - Direct Selling Self-Regulatory Council Recommends Dudley Beauty Discontinue Earnings Claims
McLean, VA – October 21, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended Dudley Beauty discontinue certain earnings claims made on Facebook, Twitter/X, YouTube, Pinterest, and the company website.
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10/17/2024 - National Advertising Division Recommends Comcast Discontinue or Modify Comcast Business Internet’s “12x Faster” Claim
New York, NY – October 17, 2024 – In a challenge brought by AT&T, the National Advertising Division (NAD) recommended Comcast, in connection with Comcast Business Internet discontinue or modify the claim “Comcast Business Internet has speeds up to 12x faster than Verizon, AT&T, and T-Mobile.”
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10/16/2024 - In National Advertising Division Fast-Track SWIFT Case, Reckitt Voluntarily Discontinued “#1 Recommended” Claim for Finish Dishwashing Detergent
New York, NY – October 16, 2024 – The National Advertising Division has closed a Fast-Track SWIFT challenge initiated by P&G following the voluntary discontinuation of claims made by Reckitt Benckiser that its Finish dishwashing detergent is the “#1 Recommended in America.”
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10/10/2024 - NAD Recommends Charter Discontinue or Modify Spectrum Internet “Fastest Speeds in More Neighborhoods than Any Other Provider” Claim
New York, NY – October 10, 2024 – The National Advertising Division recommended Charter discontinue or modify the claim that “Spectrum offers the fastest speeds in more neighborhoods than any other provider” to avoid conveying the unsupported message that Charter offers the fastest speeds and is available in more “neighborhoods.”
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9/30/2024 - National Advertising Division Recommends Promotion in Motion Discontinue or Modify Certain Welch’s Fruit Snack Commercials
New York, NY – September 30, 2024 – The National Advertising Division recommended that PIM Brands discontinue certain television commercials for its Welch’s Fruit Snacks or modify the advertising to avoid conveying the message that competing fruit snacks are worthless.
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9/12/2024 - Following National Advertising Division Inquiry, Google Voluntarily Unlists Video Demonstrating Google Gemini Capabilities
New York, NY – September 12, 2024 – Google voluntarily unlisted a video demonstrating the capabilities of Google Gemini, its large language model artificial intelligence (AI) offering introduced in December 2023.