BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/05/2023 - National Advertising Division Finds Dr. Squatch “No Harmful Ingredients” Claim Supported; Recommends Other Comparative Claims be Discontinued
New York, NY – December 5, 2023 – The National Advertising Division (NAD) determined that Dr. Squatch supported its “no harmful ingredients” claim, but recommended Dr. Squatch discontinue its use of the skull and crossbones imagery in the context of the “no harmful ingredients” and “Sh*t List” claims, as well as certain falsely disparaging and misleading comparative and superiority claims, including
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11/30/2023 - National Advertising Division Recommends Royal Oak Modify or Discontinue Certain Claims for its Super Size Briquets
New York, NY – November 30, 2023 – In a challenge brought by Kingsford Products Company, the National Advertising Division (NAD) recommended that Royal Oak modify or discontinue certain comparative claims for its Super Size Briquets.
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11/30/2023 - National Advertising Division Finds Certain Xfinity Home Internet Claims Supported; Recommends Comcast Modify or Discontinue Others
New York, NY – November 30, 2023 – The National Advertising Division (NAD) determined that Comcast provided a reasonable basis for its Xfinity home internet claim but recommended that Comcast modify or discontinue certain other claims about Verizon’s 5G Home Internet.
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11/29/2023 - National Advertising Division Recommends Cariuma Disclose Material Connection Between Cariuma Sneakers and Publisher of Social Media Posts
New York, NY – November 29, 2023 – The National Advertising Division (NAD) inquired about social media posts for Cariuma sneakers, and recommended that Cariuma clearly and conspicuously disclose its material connection to the endorser and publisher of the posts.
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11/28/2023 - National Advertising Division Recommends Charter Modify or Discontinue Certain Comparative Claims for Spectrum Home Internet Service
New York, NY – November 28, 2023 – In a challenge brought by T-Mobile, the National Advertising Division (NAD) recommended that Charter modify or discontinue certain Spectrum home internet service claims including those that distinguish Spectrum from T-Mobile’s wireless home internet services.
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11/28/2023 - National Advertising Review Board Recommends Mint Mobile Discontinue or Modify Claim that its Unlimited Plan is “Now Just $15/Mo.”
New York, NY – November 28, 2023 – A panel of the National Advertising Review Board (NARB) recommended that Mint Mobile discontinue or modify the claim that its Unlimited plan is “now just $15/mo.”
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11/27/2023 - National Advertising Review Board Recommends Modifications to Coca-Cola’s “50% More Electrolytes” Claims
New York, NY – Nov. 27, 2023 – A panel of the National Advertising Review Board (NARB) recommended The Coca-Cola Company modify its “50% more electrolytes vs. the leading sports drink” claim and modify its video advertising to avoid conveying the implied message that the 50% increase in electrolytes in Powerade provides increased performance benefits and/or superior athletic performance relative to the Gatorade Thirst Quencher product.
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11/22/2023 - National Advertising Review Board Recommends Dr. Squatch Discontinue Jukebox “Detergent” Claims; Finds Jukebox Soap “Natural” Claims Supported
New York, NY – November 22, 2023 – A panel of the National Advertising Review Board (NARB) recommended Dr. Squatch discontinue referring to products that may compete with its Jukebox Soap products as consisting of, containing, or being detergents.
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11/21/2023 - National Advertising Division Inquiry Leads to Removal of Glow Fairy Advertisement on Beauty Website
New York, NY – November 21, 2023 – Through its advertising monitoring program, the National Advertising Division (NAD) inquired about Glow Fairy advertising on the Beauty and Style Daily website, which included the claim “2023’s ‘5 Best’ Eye Creams on the Market.”
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11/16/2023 - National Advertising Division Recommends SharkNinja Discontinue Claim that SpeedStyle Hair Dryer Results in “Up to 6x Less Frizz”
New York, NY – November 16, 2023 – In a Fast-Track SWIFT challenge, the National Advertising Division (NAD) recommended SharkNinja discontinue the claim that its SpeedStyle hair dryer results in “up to 6x less frizz” versus air drying.