BBB National Programs Insights

  • Direct Selling in the Age of the Pandemic

    COVID-19 has left millions of Americans unemployed and seeking new solutions to help them navigate the tough road ahead. Some have turned to the direct selling industry, chasing claims of financial freedom. The attorneys of the Direct Selling Self-Regulatory Council (DSSRC) have been hard at work investigating questionable product and earnings claims from direct selling companies and working to get those claims removed from circulation.
    Jul 7
  • Influencers, Kids, COPPA, and Compliance to Kickoff CARU 2020

    On May 28, the 2020 CARU Conference officially kicked off with a keynote from the Federal Trade Commission’s (FTC) Andrew Smith, Director of the Bureau of Consumer Protection. Andrew joined moderator Alice Cahn, Founder of Cahnworks and a legacy name in children’s media, for a virtual fireside chat about the changing landscape of child-directed content over the last few years.
    Jun 16
  • The Mobile App Playground: Looking Out for Kids’ Data Privacy

    The FTC has just announced that they have reached a settlement with children’s app developer, HyperBeard, for unlawfully collecting data from children, users under 13, and using it to target them for behavioral advertising, otherwise known as interest-based advertising. As a result of this settlement, HyperBeard is prohibited from using or benefitting from the personal data they have collected and must delete that data. On top of that? A settlement of $150,000.
    Jun 11
  • Data Protection for Students Relying on a Virtual Learning Environment

    Amidst school closures and other education uncertainties, education technology, or “ed tech” is at the forefront of conversation. We rely on their online tools to facilitate learning in a virtual environment.
    May 20
  • All About SWIFT: Resolving Straightforward Ad Disputes in a Matter of Weeks

    On May 13, Laura Brett, VP of our National Advertising Division (NAD) joined Loeb & Loeb’s David Mallen to discuss the new Fast-Track SWIFT process. The SWIFT process has been officially launched and the NAD team has begun processing claims.
    May 18
  • Protecting and Empowering Consumers: Recognizing False Advertising During COVID-19

    During the COVID-19 pandemic, some advertisers are capitalizing on the public’s fear, promising that products or treatments will protect consumers from this still relatively unknown virus.
    May 14
  • Will the New Food Label Be the Gut Check That Motivates Consumer and Industry Changes?

    National Nutrition Month, sponsored every March by the Academy of Nutrition and Dietetics, urges consumers to start “Eating Right, Bite by Bite.”
    May 8
  • Companies Agree to Strengthen their Children’s Advertising Commitments with CFBAI’s Updated Core Principles

    The nation’s 19 leading food, beverage, and quick service restaurant companies today have agreed to strengthen their voluntary commitments for responsible food marketing to children with the adoption of the BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) 2021 Core Principles.
    May 6
  • COVID ADVERTISING: WHAT CONSUMERS NEED TO KNOW

    During the COVID-19 pandemic, some advertisers are capitalizing on the public’s fear, promising that products or treatments will protect consumers from this still relatively unknown virus.
    May 4
  • CFBAI: 13 years of Dynamic Self-Regulation

    The Children’s Food and Beverage Advertising Initiative (CFBAI) has been at work for almost 13 years helping address childhood obesity by improving the landscape of food advertising to children under age 12.
    Mar 10