BBB National Programs Blog

  • Enhancing Brand Safety: Understanding Self-Regulation vs. Independent Industry Self-Regulation

    With copious amounts of content proliferating across a growing number of platforms and websites, it is an ongoing challenge for advertisers and platforms to ensure that digital ads are not placed next to harmful content. In this conversation, there is a key distinction few are making — the difference between ‘self-regulation’ and ‘independent, industry-wide self-regulation.’
    Jan 11
  • CFBAI and CCAI Published the 2020 Annual Report on Participant Compliance and Program Progress

    BBB National Programs has released the CFBAI and CCAI 2020 Annual Report, which includes findings on CFBAI and CCAI participant compliance with their commitment to advertise only foods that meet CFBAI’s strict Uniform Nutrition Criteria or to not engage in advertising primarily directed to children under age 12. The Report indicates excellent compliance by the 19 CFBAI participants and the eight CCAI participants in 2020.
    Dec 21
  • What Do You Need to Know about the Florida Lemon Law?

    If you have ever purchased or leased a car or SUV that you consider a lemon, you may have questions about the myriad of federal and state laws that govern your vehicle and the remedies available to you. Each state also has their own statute governing vehicles sold and leased in that state for personal use. Today, we look at the lemon law in Florida, one of the fastest-growing states in the U.S.
    Dec 16
  • AI Can Be A Force For Good In Recruiting And Hiring New Employees

    A challenge for rapid innovation in any industry is the ability for legal and regulatory requirements to keep pace. In the recruiting and hiring process, where AI provides aid to human decision-making and a welcome relief to managing a deluge of data, company leaders are asking themselves: How can we combine important technological innovation with a proactive approach to employment law requirements?
    Dec 15
  • CARU’s 2021 Tips for Parents: Safe and Efficient Holiday Shopping

    Though much of this year may have felt uncertain, one thing that is certain is the state of 2021 holiday shopping: it is once again primarily online. To help ensure your online holiday shopping experience is safe and efficient, the CARU team has put together some tips and red flags to consider when making your all-important gift selections.
    Dec 14
  • A globalized CBPR framework: Peering into the future of data transfers

    Last month, at the IAPP’s Privacy. Security. Risk. 2021 conference, an important moment occurred that may have been easy to miss. During a panel discussion titled “The Evolution of International Privacy Policymaking in the U.S. Government," discussing data flow issues around the world, the DOC International Trade Administration's Christopher Hoff, Deputy Assistant Secretary for Services, dropped the clearest signals about the future of ITA’s work.
    Nov 30
  • When Organizations Market To Children, They Should Do So Responsibly

    Today's generation of digital natives might be more comfortable navigating gaming and content platforms, but they face the same cognitive limitations — and vulnerabilities — that children always have. The gap between a child’s needs online and the safeguards in place to protect them in digital spaces has grown to the point where big players like Google and Facebook are making more of an effort to address these gaps.
    Nov 10
  • What Is Arbitration and What Should You Expect from It?

    Arbitration is a form of dispute resolution and is an alternative to litigation (going to court). In some cases, a process called mediation will precede arbitration. In fact, more than 60% of claims that come through AUTO LINE are resolved in mediation. But, if a dispute cannot be resolved in mediation, the claim will proceed to arbitration.
    Nov 9
  • The Potential Cost of Misleading Income Claims

    The FTC recently put direct sellers, and other companies offering money-making opportunities, on notice: false promises about earnings potential and other aspects of a company’s business opportunity could subject the company to civil penalties. DSSRC published the Guidance on Earnings Claim for the Direct Selling Industry to reinforce fundamental tenets regarding the dissemination of earnings claims by direct selling companies and their independent salesforce members.
    Nov 4
  • In-App and In-Game Ads: Tips to Staying Compliant in 2022

    Today, children have increased access to technology as well as increased screen time, using apps and playing games, reading books, doing their homework, creatively expressing themselves, and socializing on their devices. As a result, business models have adapted, with apps reliant on ads and in-app purchases for revenue, rather than up-front purchase fees. These new business models require special design considerations outlined in CARU's revised Advertising Guidelines.
    Nov 3