BBB National Programs Blog

  • The 2000s Introduced the Internet and Influencers to Ad Law

    The 2000s was a decade of change as online advertising exploded and, as a harbinger of things to come, the online environment became fertile ground for innovative ways to both communicate with consumers or, for the unscrupulous, take advantage of unwary consumers. The low barriers to entry allowed disrupters to enter the digital space and forced traditional marketers to compete in this space or be left behind.
    Sep 16
  • For Developers: Get to Know the CARU Advertising Guidelines

    The CARU Advertising Guidelines are widely recognized industry standards that help ensure advertising directed to children is fair and appropriate for its intended audience across any form of child-directed media. The CARU team outlines some key revisions to the Guidelines to which mobile developers should pay heed.
    Sep 14
  • Getting Certified: Cisco Demonstrates Dedication to Customer Success through APEC Privacy Compliance

    Cisco is an example of how a global company must navigate a variety of legal privacy regimes, while also being dedicated to leading the way on data privacy to maintain and further enhance a trusted relationship with its customers. To thread this needle, Cisco has chosen to rely on a third-party privacy certification offered by our team at BBB National Programs.
    Aug 25
  • Lemon Law 101: Understanding the Law and Your Rights

    If your vehicle is under warranty, lemon laws require your vehicle manufacturer to repair your vehicle. The federal lemon law, known as the Magnusson-Moss Warranty Act (“Mag-Moss”), and state lemon laws are in place to protect consumers from getting stuck with “lemons.” It is important to understand the difference between state and federal lemon laws as well as how you and your vehicle are covered under each.
    Aug 12
  • What is Old is Green Again: Ad Law in the 90s

    As we continue to celebrate the 50th anniversary of independent industry self-regulation in the advertising industry by looking at the impact of past decades on advertising law, this month we highlight the Federal Trade Commission’s (FTC) Green Guides, first issued in 1992. The Green Guides were designed to respond to changes in consumer understanding and developments in environmental technology.
    Aug 11
  • Independent Privacy Certifications: The Scalable Solution for Vendor Due Diligence

    As a responsible business, you have an obligation to properly vet and monitor the privacy practices of your suppliers and vendors. The reason is simple: you could be held legally and financially liable for their improper data protection practices. And while vendor privacy due diligence can be a Herculean task, it doesn’t have to be this way.
    Aug 5
  • Direct Selling Summit: Industry Education as a Vehicle to Increasing Consumer Trust

    The Direct Selling Self-Regulatory Council (DSSRC) hosted direct selling industry business leaders, legal professionals, advertising experts, and salesforce members at the virtual Direct Selling Summit on July 27. The Summit, an educational event to provide individuals in the direct selling industry with an inside look at how their advertising is monitored, took place following a dynamic year full of marketing challenges for direct selling companies and their independent salesforce members.
    Aug 4
  • Six Key Changes in CARU's Revised Advertising Guidelines

    Advertisers should be aware that child-directed marketing and advertising will be reviewed under revised self-regulatory guidelines, to go into effect on January 1, 2022. BBB National Programs Children’s Advertising Review Unit (CARU) last week issued a revised version of the CARU Advertising Guidelines, widely recognized industry standards that assure advertising directed to children is not deceptive, unfair, or inappropriate for its intended audience. These Guidelines were revised to address newer digital and immersive forms of child-directed interactive media more specifically.
    Aug 3
  • Avoid Misleading Messages When Advertising Medical Devices

    Advertisers of medical devices face complex tasks when marketing their products. In addition to complying with FDA regulations, medical device advertising is subject to the same truth-in-advertising principles set by the FTC. In addition to express claims, marketers are responsible for all the messages reasonably conveyed to consumers in their advertising and should ask some important questions to ensure consumers are not misled. Ask yourself these questions when advertising medical devices to avoid conveying misleading messages.
    Jul 29
  • The Do’s and Don’ts of Buying Smart for Baby: A Primer from Privacy Experts

    Researching a new product and finding the critical or in-depth information you are looking for to build confidence in your purchasing decision often requires sifting through superficial lists of “best products.” These lists are often sponsored by the products they feature, which means instead of a focus on being helpful they are full of incentivized endorsements and affiliate links. In this blog, we provide a list – not a sponsored list – of some do’s and don’ts for how to confidently research smart devices.
    Jul 22