BBB National Programs Blog

  • Avoid Misleading Messages When Advertising Medical Devices

    Advertisers of medical devices face complex tasks when marketing their products. In addition to complying with FDA regulations, medical device advertising is subject to the same truth-in-advertising principles set by the FTC. In addition to express claims, marketers are responsible for all the messages reasonably conveyed to consumers in their advertising and should ask some important questions to ensure consumers are not misled. Ask yourself these questions when advertising medical devices to avoid conveying misleading messages.
    Jul 29
  • The Do’s and Don’ts of Buying Smart for Baby: A Primer from Privacy Experts

    Researching a new product and finding the critical or in-depth information you are looking for to build confidence in your purchasing decision often requires sifting through superficial lists of “best products.” These lists are often sponsored by the products they feature, which means instead of a focus on being helpful they are full of incentivized endorsements and affiliate links. In this blog, we provide a list – not a sponsored list – of some do’s and don’ts for how to confidently research smart devices.
    Jul 22
  • When Web Designs Turn Into Dark Patterns And What To Do About It

    Recently I wrote about the proliferation of dark patterns and tried to give readers a sense of just how widespread these practices are. But it is not just the pervasiveness of dark patterns that has lawmakers and regulators concerned, it is the intent behind them and their impact on consumers. Nonprofit leaders, in particular, should be aware of this and how to guard against it given that they are well-positioned to garner and enhance consumer trust.
    Jul 15
  • Politics Aside, Advertising Gains Guidance on Deception and Substantiation in the 1980s

    As we continue to celebrate the 50th anniversary of the National Advertising Division (NAD) we are looking forward while taking stock of past decades, with a special focus on decisions and developments that continue to impact advertising law and NAD cases today. This month we highlight two pivotal moments from the 1980’s that helped shape NAD’s jurisprudence.
    Jul 14
  • Marking a Milestone: New Ad Guidelines, Influencers, Gaming, and More at CARU 2021

    In a world where ads are woven seamlessly into online content, advertising and data collection practices become more complex, especially in the children’s space. On June 8 and 9, 2021, the Children’s Advertising Review Unit (CARU) virtually convened experts in children’s advertising, privacy, influencers, gaming, ed tech, and state and federal regulations around the globe for our annual conference, CARU 2021 to discuss challenges, best practices, and the year ahead.
    Jun 24
  • Leveraging Independent Accountability to Enhance Privacy Tech in Your Compliance Strategy

    No matter the size of your business, making data privacy a priority is a key component of maintaining the trust of your customers, investors, and the public at large. To assist businesses in complying with the proliferation of different privacy laws, privacy technology platforms have grown exponentially. These tools are critical, however deploying the right privacy tech solutions can only get you part of the way in achieving a successful compliance strategy. The next step? Demonstrate to your stakeholders your business’ accountability – and commitment – to its privacy policies and practices.
    Jun 24
  • 5 Tips: How to Successfully Use Product Reviews in Advertising

    Product reviews should be what they appear to be—authentic reviews that reflect the range of reactions and actual opinions of consumers. If an advertiser does not include all reviews for a product in its advertising, only cherry picking or collecting the positive reviews, then the reviews are being used as testimonials and trigger the need for independent substantiation of any claims made in those reviews. These best practices explain how to use truth-in-advertising principles to the use of reviews and testimonials, and provide guidance for brands looking to use product reviews in their advertising without conveying a misleading message.
    Jun 23
  • Pivotal Moments for Ad Law in the 70s: Pfizer Factors and Comparative Advertising

    In NAD’s first decade (the 1970s), the industry experienced two pivotal legal developments that continue to impact advertising law and NAD cases today. Many advertisers are familiar with “the Pfizer factors,” but most would probably say they do not know much about the facts of the case that created them. And when it comes to comparative advertising, can you identify the FTC document that sent a strong message about the value of truthful comparative advertising?
    Jun 16
  • Interoperability: The Foundation for Achieving Compliance with Global Privacy Laws

    Despite what you may hear about global privacy laws, exceeding minimum standards with a unified privacy program is feasible for most businesses. While there is not one common global data privacy law, there are standard privacy practices common across jurisdictions. This idea can be summed up in one word: interoperability. Standard data privacy practices, when properly documented and certified, are recognized as a baseline around the world.
    Jun 15
  • Vehicle Warranty 101

    The term “warranty” is common and can be applied to many different things – the purchase of a house, a new piece of technology, or a vehicle. Though a familiar term, what a warranty is and does is not always known beyond the general “it protects my purchase.” A warranty is a contract between the “purchaser” of a product, often called the “consumer,” and the “seller” of that product, usually a business.
    Jun 9