BBB National Programs Blog

 

 

 

CEO Insights

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin

 
 
  • Fifty Shades of Consumer Health Data: Unclear Expectations for Digital Privacy

    While momentum continues to build around what a regulated consumer health privacy landscape looks like, the environment remains shrouded in shades of gray. To date, a risk-based approach to consumer health data does not exist, but we believe a sliding scale for the risks carried by consumer health data should.
    May 30
  • California Privacy Enforcement: Whose Job Is It Anyway?

    The California Privacy Rights Act of 2020 went into effect bringing new privacy rights to California consumers and created the California Privacy Protection Agency. CCPA will continue to be enforced by the California Office of the Attorney Genera. Which begs the question: Whose enforcement is it anyway?
    May 18
  • Unsubstantiated Claims May Lead to Civil Penalties

    The U.S. economy is built on a fair and transparent product marketplace. It is the responsibility of companies to have adequate substantiation for health and safety claims and to hold their competitors to the same standard.
    May 3
  • Government Action And Engagement Is Part Of Being A Nonprofit Leader

    It can be challenging for us nonprofit leaders to delve into new areas of organizational growth and opportunity, such as determining what government actions are important to our organizations. The key question is: When and how should you engage with the government as a nonprofit leader?
    May 1
  • Reflections on A New Consumer Privacy Health Standard in Washington

    Governor Jay Inslee signed the My Health, My Data Act in the state of Washington, setting an important precedent about how to legislate consumer health data in the U.S. Here are some components of this legislation worth your attention.
    Apr 27
  • Filling the Gaps in the Green Guides

    With increasing consumer interest in buying environmentally friendly products, this Earth Day is a good time to consider how the standards for “green” claims in advertising have developed, and, more importantly, where they might be heading.
    Apr 20
  • New WA Consumer Health Law Drives Call to Action: Adopt Robust Standards in the Health B2C Marketplace

    The breadth of the Washington state My Health My Data Act brings digital consumer health protections into focus -- from every angle possible -- and will create important overlaps among existing consumer privacy laws, health and biometrics privacy laws, and this new standard for consumer health data in Washington.
    Apr 18
  • Now Is The Time For Independent Industry Self-Regulation

    Recent Sanofi SA and Novo Nordisk pricing actions were seen by some as an example of industry self-regulation, but it is a very narrow example. Now, more than ever, is the time for real independent industry self-regulation to take root and grow, meaning guidelines with teeth.
    Apr 13
  • Federal Privacy Legislation Should Create a Gateway for Industry Self-Regulation

    Where ADPPA falls short and why self-regulation is fundamental to the broader data privacy ecosystem, not as a replacement but a good adjunct to support the FTC and other agencies that are subject to limited scope, resources, and capacity to regulate the privacy environment.
    Apr 5
  • Key Takeaways: TikTok Testifies at House Energy & Commerce Committee Hearing

    The U.S. House Energy & Commerce Committee's TikTok data privacy hearing emphasized the need for a comprehensive data privacy law. The hearing included the vast array of topics that are all being considered by Congress regarding federal data privacy, tech accountability and content moderation, and national security. Check out our takeaways of the most pressing, interconnected issues discussed.
    Mar 30