CEO Insights

Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin


  • Integrating Soft Law as a ‘Middle Way” for Business and Nonprofit Success

    Now is not the time for businesses and nonprofits to go to extremes either. A middle way – a pathway that is built on a strong corporate governance foundation with a keen cognizance of the law – is the optimal path forward for continued innovation.
    Apr 29
  • Bullish but Cautionary: A Balanced Way to Approach the Impact of AI

    Business and nonprofit leaders in the U.S. may not feel so weighty a responsibility in assessing the global impact of AI, but we must realize AI’s power to impact our organizations, our local economies, our sectors, and our nation.
    Mar 13
  • Industry Self-Regulation: A Path Forward for Governing Artificial Intelligence?

    Industry self-regulation can be a key differentiator for businesses and nonprofits to perform at their most effective level, especially when it comes to engaging with emerging technologies such as AI. But the question is, as a private sector leader, what does the road map look like?
    Dec 21
  • Unfamiliar and Unregulated Territory: Protecting Kids in the Metaverse

    As a new frontier, the metaverse is full of opportunities for brands and also creates a lot of nuanced challenges for companies engaging with or marketing to children and teens. Responsible brands - large and small - should take proactive steps to better understand the advertising and privacy challenges in the metaverse.
    Nov 6
  • Developing Principles and Protocols for Recruiting and Hiring with AI

    Employing AI in the recruiting and hiring process voluntarily, under the auspices of independent industry self-regulation, is often far preferable to being forced to do so under a regime of top-down government regulation.
    Aug 25
  • Data Privacy Advances, Despite Lack Of Federal Privacy Law

    An appropriate federal privacy law would level the playing field for all companies and create much-needed uniformity in the digital marketplace to enable enhanced trust in the marketplace for businesses and consumers.
    May 3
  • Government Action And Engagement Is Part Of Being A Nonprofit Leader

    It can be challenging for us nonprofit leaders to delve into new areas of organizational growth and opportunity, such as determining what government actions are important to our organizations. The key question is: When and how should you engage with the government as a nonprofit leader?
    May 1
  • Now Is The Time For Independent Industry Self-Regulation

    Recent Sanofi SA and Novo Nordisk pricing actions were seen by some as an example of industry self-regulation, but it is a very narrow example. Now, more than ever, is the time for real independent industry self-regulation to take root and grow, meaning guidelines with teeth.
    Apr 13
  • What All Businesses Can Learn From Recent Missteps In Crypto

    While the crypto market itself is quite revolutionary, its challenges in introducing a new concept to consumers are not new. In every emerging market, business leaders should take steps to generate excitement while being careful to avoid pitfalls by making advertising claims that they can support with evidence.
    Mar 21
  • AI And Machine Learning In The Workplace: Preparing For 2023

    In recent years, government scrutiny over the use of artificial intelligence (AI) tools in the recruiting and hiring process has risen. A better understanding of these actions can help business leaders reduce their risk of legal liability and better understand how to use AI and machine learning responsibly in their organizations.
    Dec 26