BBB National Programs Newsroom

 

 

 

 

 

 

Decision

National Advertising Division Recommends Procter & Gamble Modify or Discontinue Certain #1 Claims for Tide Free & Gentle

New York, NY – January 17, 2025 – The National Advertising Division recommended that P&G modify the claim “From Tide, the #1 brand used by dermatologists” when used in connection with imagery for Tide Free & Gentle and discontinue the related claim “From Tide, the #1 Trusted Detergent Brand for Sensitive...

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Decision

National Advertising Division Recommends T-Mobile Discontinue “Families Can Save 20% Every Month Versus AT&T and Verizon” Claim

New York, NY – January 16, 2025 – In a Fast-Track SWIFT challenge brought by competitor AT&T, BBB National Programs’ National Advertising Division recommended T-Mobile discontinue its claim for 20% savings on monthly wireless services. 

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Decision

National Advertising Division Recommends T-Mobile Discontinue “Save On Every Plan vs. The Other Big Guys” Claim

New York, NY – January 16, 2025 – In a Fast-Track SWIFT challenge brought by AT&T, BBB National Programs’ National Advertising Division recommended T-Mobile discontinue its claim that customers can “save on every plan vs. the other big guys.”  

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Decision

National Advertising Division Recommends NuOrganic Cosmetics Discontinue Eyelash Serum Claims and Disclose Material Connections to Influencers

New York, NY – January 14, 2025 – The National Advertising Division recommended NuOrganic Cosmetics discontinue influencer videos containing unsupported claims for its eyelash serum, including “naturally grown long lashes,” and ensure material connections to affiliates are clearly and conspicuously...

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Press Release

BBB National Programs Announces 99 Distinguished Panel Pool Members for 2025 National Advertising Review Board; 13 New Members Join 86 Returnees

McLean, VA – January 7, 2025 – BBB National Programs announced the 99 panel pool members of its 2025 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. The announcement was made by Eric D. Reicin, President and CEO, BBB National...

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Press Release

BBB National Programs Board of Directors Elects New Board Vice Chair and Re-Elects Five Board Members

McLean, VA – December 16, 2024 – The Board of Directors of BBB National Programs today announced the election of a new Board Vice Chair and the reelection of five board members for the 2024–2027 term. BBB National Programs is the home of industry self-regulation in the U.S.

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Press Release

BBB National Programs Appoints Leadership for National Partners and Business Development, and its Center for Industry Self-Regulation

McLean, VA – December 11, 2024 – Eric D. Reicin, CEO of BBB National Programs today announced two leadership appointments to further strengthen its industry self-regulation initiatives. Howard Smith as Executive Director of BBB National Programs’ Center for Industry Self-Regulation (CISR) and Vice President,...

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Press Release

John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools

McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...

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Blog

Mentorship and Sponsorship: Shaping Careers and Growing Leaders

While mentorship and sponsorship are pathways for career growth, their real value goes deeper than traditional advice or support. With structure, an eye for opportunities, and the right nudge and follow-through, they can grow confident, forward-thinking leaders who drive an organization’s success and otherwise supercharge a career.
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Blog

CFBAI and CCAI Publish the 2023 Annual Report on Participant Compliance and Program Progress

BBB National Programs has released the Children’s Food and Beverage Advertising Initiative (CFBAI) and Children’s Confection Advertising Initiative (CCAI) 2023 Annual Report. The report notes excellent compliance by the 22 CFBAI participants and the six CCAI participants in 2023.
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Blog

The Case for Teaching Industry Self-Regulation in Law, Business, and Public Policy Schools

Law schools, business schools, and public policy programs have a unique opportunity to shape the future of corporate behavior by teaching students the importance of soft law and independent industry self-regulation.
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Blog

5 Missteps to Avoid When Applying or Recertifying to the DPF Program

Each year, participants in the DPF Program need to recertify with the Department of Commerce. To help companies navigate it, our Global Privacy Division has outlined five key recommendations to keep in mind to avoid common missteps with the process.
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Podcast

Privacy Year In Review: Laws, the Impact, and the Elephant in the Room

For the season finale of Privacy Abbreviated, host Dona Fraser is joined by friend Morgan Reed, President of The App Association to discuss a year in review of privacy. Dona and Morgan discuss it all, from major developments in regulatory and enforcement actions, the need for comprehensive U.S. privacy and understanding of global privacy laws, to children’s privacy and...
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Podcast

Ad Watchers: A Chat with ICAS - What Are Ad Law’s Global Hot Topics?

Ad Watchers goes global with Sibylle Stanciu-Loeckx of the International Council for Advertising Self-Regulation, discussing the international landscape of advertising self-regulation, including global hot topics, how countries find consensus on critical advertising issues, and the launch of a new Global Think Tank.

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Podcast

Making Sense of AI Governance

On this episode of Priv, Miles Light steps into the role of host for this conversation, joined by Brenda Leong, a partner at Luminos.Law to discuss the responsibilities and requirements of artificial intelligence (AI), in privacy and beyond. 
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Podcast

Protecting Child Influencers

In this episode of In the Sandbox with CARU, host Rukiya Bonner is joined by team pocket.watch to discuss the business of child influencers, breaking down state laws, the role of a parent in the business, and special considerations for working with a young creator. 
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Media Inquiry