BBB National Programs Newsroom
BBB National Programs in the News
BBB National Programs Plans Verification Seal For California Privacy Law
MediaPost
DSSRC Refers 5 Direct Sellers for Government Action
Social Selling News
AdExplainer: What are dark patterns?
AdExchanger
US Privacy Changes Put EU Data Flow Pact On Strong Footing
Law360 (paywall)
Exploring sustainable clothing for kids heading back to school
Good Morning America
National Advertising Division Recommends Dyper Modify Biodegradable Claims for Dyper Brand Diapers
New York, NY – January 31, 2023 – In a challenge brought by Kimberly-Clark Corporation, the National Advertising Division (NAD) determined Dyper, Inc. supported claims that certain components of its bamboo viscose diapers are biodegradable but recommended the claim be qualified in certain ways.
T-Mobile Voluntarily Discontinues “Customer Loyalty 4x Higher than Xfinity” Claim Following National Advertising Division Challenge by Comcast
New York, NY – January 31, 2023 – Comcast originally filed a Fast-Track SWIFT challenge against competitor T-Mobile’s claim that it has “customer loyalty 4 x higher than Xfinity” made in a television commercial promoting T-Mobile’s Home Internet service. The National Advertising...
Direct Selling Self-Regulatory Council Refers Perfectly Posh Earnings Claims to the FTC and Utah Attorney General for Possible Enforcement Action
National Advertising Division Finds Certain Claims for T-Mobile Home Internet Supported; T-Mobile Appeals Determination That Certain Claims Were Unsupported
New York, NY – January 23, 2023 – In a challenge brought by Comcast, the National Advertising Division (NAD) determined that T-Mobile’s advertising provided a reasonable basis for its price lock claim and concluded that other challenged claims did not convey false or misleading...
BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board
McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.
BBB National Programs Names Michelle R. Harris as Vice President, National Partners and Business Development
McLean, VA – January 4, 2023 – BBB National Programs today announced that Michelle R. Harris has been named Vice President, National Partners and Business Development, BBB National Programs.
BBB National Programs Board of Directors Elects Verizon’s David Hubbard as Board Chair and Re-Elects Three Board Members
McLean, VA – December 19, 2022 – The Board of Directors of BBB National Programs today announced a new Board Chair and the re-election of three other members for the 2022-2025 term. David Hubbard, Vice President & Deputy General Counsel, Verizon steps into the role of Board Chair.
Walmart Joins BBB National Programs’ CARU COPPA Safe Harbor Program for Roblox Product
McLean, VA – December 12, 2022 – Walmart joins BBB National Programs’ Children’s Advertising Review Unit (CARU) COPPA Safe Harbor Program to ensure that its new immersive Roblox experience complies with the stringent requirements of the Children’s Online Privacy Protection Act (COPPA) and CARU’s Self-Regulatory Guidelines.
AI And Machine Learning In The Workplace: Preparing For 2023
CFBAI and CCAI Published the 2021 Annual Report on Participant Compliance and Program Progress
Shifting Global Privacy Demands For Business: What Leaders Need To Know
Two Peas in a Privacy Pod: Global CBPR and the EU-U.S. Data Privacy Framework
Ad Watchers: How Can You Ensure Your DEI Efforts Are Authentic?
As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts to ensure everyone feels seen. NAD recognizes the significance of authenticity in these diverse depictions and will be enforcing new standards to hold companies accountable when they endorse harmful...
Flo on Priv: Data Privacy Challenges in Women’s Health Apps
When we count steps with fitness trackers, log weight and diet information into apps, and share personal health information on platforms not covered by HIPAA, how is that information we input collected,...
The Future of EU-U.S. Data Transfers
On October 7, the negotiations between the U.S. and European Commission regarding the future of the data privacy frameworks behind the Privacy Shield program were completed with the release of a Presidential Executive...
Ad Watchers: Where is the Line Between Ethical Design and Dark Patterns?
Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless signup process but was later difficult to cancel. Something that should be simple and transparent can be complicated, intentionally or unintentionally, in ways that impair consumer choice. These are examples of dark patterns. Unfortunately,...
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