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Decision

National Advertising Review Board Refers Smile Prep’s Clear Aligners Advertising to FTC After Compliance Review

New York, NY – September 27, 2023 – The National Advertising Review Board (NARB) has referred advertising claims made by Smile Prep to the FTC for review and possible enforcement action after the company declined to accept NARB recommendations to modify certain claims and disclosures on its website. 

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Decision

National Advertising Division Recommends MacuHealth Discontinue or Modify Certain Claims for Several Brands of Eye Health Dietary Supplements

New York, NY – September 21, 2023 – In a challenge brought by Vision Elements, the National Advertising Division (NAD) recommended that MacuHealth modify or discontinue certain claims for its dietary supplement products.  

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Decision

National Advertising Division Refers Advertising by SBLA Beauty to the Federal Trade Commission for Review for Failure to Participate

New York, NY – September 21, 2023 – The National Advertising Division (NAD) has referred advertising claims made by SBLA Beauty, Inc. to the Federal Trade Commission (FTC) after the company failed to provide a substantive response to NAD’s inquiry.    

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Decision

Direct Selling Self-Regulatory Council Recommends Zallevo Discontinue Certain Earnings and Health-Related Product Claims

McLean, VA – August 31, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Zallevo modify or discontinue certain earnings and health-related product performance claims, including claims regarding treating serious health-related conditions. 

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Press Release

BBB National Programs’ Statement on Adoption of Adequacy for the EU-U.S. Data Privacy Framework

McLean, VA – July 11, 2023 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued a statement on behalf of BBB National Programs today on the European Commission’s official adoption of its adequacy decision for the EU-U.S. Data Privacy Framework (EU-US DPF).

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Press Release

BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors

McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...

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Press Release

Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – January 17, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, as the newest participant in the food advertising pledge program.


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Press Release

BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board

McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.

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Blog

Developing Principles and Protocols for Recruiting and Hiring with AI

Employing AI in the recruiting and hiring process voluntarily, under the auspices of independent industry self-regulation, is often far preferable to being forced to do so under a regime of top-down government regulation.
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Blog

A Not-So-Sweet Sixteen? Teen Online Privacy and Safety Faces New Policy Dilemmas

Pop culture powerhouse Barbie teaches us that corporations can have a long-lasting impact on children and teens, and the FTC seems to agree, adopting an aggressive stance on children’s and teen privacy in the last few months. We break down what this means for companies in looking to engage a child or teen audience.
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Blog

Spilling the Tea on AI Accountability: An Analysis of NTIA Stakeholder Comments

The NTIA recently issued a request for comment to gather stakeholder feedback on AI accountability measures and policies to assist in the crafting of a report on AI accountability policy and the AI assurance regime. Nearly 200 organizations responded and we pulled a diverse, representative sample of the responses to summarize stakeholder feedback on this important question.
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Blog

A Privacy Review a Day, Keeps the Regulators Away

The FTC and HHS sent a warning letter to nearly 130 hospitals and health systems cautioning them about their data privacy and security practices. Notably, these are entities that comply with HIPAA. Aren’t companies in compliance with HIPAA already covering their consumer data privacy bases? Not completely.
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Podcast

The Government Purchase of Private Data

In this episode of Privacy Abbreviated, professor Matthew Tokson joins our hosts to discuss how the collection and sale of private data may help government agencies circumvent legal requirements.

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    Podcast

    Ad Watchers: What is the appeal of an appeal? Getting to Know NARB

    In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self-regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases. 

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    Podcast

    Filling Privacy Gaps with Soft Law Solutions

    In this episode of Privacy Abbreviated, our hosts are joined by the Future of Privacy Forum’s Jameson Spivack to discuss how industry-developed standards and best practices can guide policymaking allowing hard law to adopt the lessons learned from soft law.

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      Podcast

      Ad Watchers: The NAD Top 10 — Did you know?

      In this episode of Ad Watchers, hosts Dan and Annie take you behind the scenes of the U.S. system of self-regulation in the advertising industry and discuss some of the myths, misconceptions, and misunderstandings advertisers have.

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      Media Inquiry