BBB National Programs Newsroom

Decision

Truvani Voluntarily Discontinues Social Media Post and Two Consumer Reviews for Immune Support Following NAD Inquiry into Implied COVID-19 Messages

Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, Nomolotus, LLC d/b/a Truvani discontinued a social media post for its Immune Support dietary supplement (formerly called “Under the Weather”), as well as two customer reviews...
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Decision

NAD Refers IV Drips to FDA and FTC for Claims that IV Hydration Therapy Protects Against COVID-19

The National Advertising Division (NAD), a division of BBB National Programs, has referred advertising claims made by IV Drips, Customized IV Hydration & Wellness (“IV Drips”) for its IV Hydration Therapy to the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC) for...
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Decision

NAD Finds Certain NanoSeptic Self-Cleaning Surface Claims are Supported; Recommends Modification of Others

Following an inquiry by the National Advertising Division (NAD) initiated as part of its routine monitoring program, NAD determined that NanoTouch Materials, LLC substantiated certain express claims for its NanoSeptic surfaces...
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Decision

NAD Recommends Smile Direct Club Discontinue “3x Faster to Use Than Strips” Claim for Tooth Whitening Kit; Finds Certain Other Claims as Puffery

The National Advertising Division (NAD), a division of BBB National Programs, recommended that Smile Direct Club (“SDC”) discontinue its “3x faster to use than strips” claim for its Bright On Whitening Kit. However, NAD concluded that in the absence of...
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Press Release

Digital Advertising Accountability Program’s New Political Ads Report Finds Some Campaigns Fall Short of Transparency Best Practices

Amid widespread news stories that Facebook Inc. is considering imposing a ban on political ads in the days leading up to the U.S. election in November, BBB National Programs’ Digital Advertising Accountability Program (DAAP) today issued a report detailing...
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Statement

Frances Henderson, VP, Privacy Initiatives Today Issued the Following Statement on the European Court of Justice Decision Known as “Schrems II”

Today, a decision by the European Court of Justice in Case C-311/18 has invalidated the adequacy decision authorizing the Privacy Shield as a mechanism for transfers between the...

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Press Release

Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry

BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), in partnership with the Direct Selling Association (DSA), today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply...
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Statement

BBB National Programs’ Dona Fraser Reacts to App Developer HyperBeard, Inc.’s Settlement with FTC Regarding Allegations It Illegally Collected Kids’ Data without Parental Consent

Arlington, VA, June 5, 2020 – Dona Fraser, Vice President of BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued the following statement:

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Blog

A Cashless Future

How close are we from entering into a world where cash is no longer accepted? Do we truly understand the benefits and implications of completely going cashless and relying solely on financial transactions that are intimately connected with our data? Dr. Shelle Santana, Associate Professor at the Harvard University Business School, answers these questions and more on this episode of the >Better Series podcast.
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Blog

All Things CCPA

After years of debate, discussion, and revisions, the California Consumer Privacy Act (CCPA) -- a law that gives consumers a wide range of rights and creates a series of obligations for businesses -- finally began enforcement on July 1st. Cobun Zweifel-Keegan, Deputy Director of BBB National Programs' Privacy Initiatives, joined Julian Flamant, Associate at Hogan Lovells US LLP, and Heather Federman VP of Privacy and Policy at BigID to discuss what the CCPA means for businesses inside and outside of California.
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Blog

Schrems II: What Do Privacy Shield Businesses Need to Know?

The July 16 decision from the CJEU, known as Schrems II, addressed two mechanisms for transferring EU individuals’ personal data outside the EU. As the situation continues to develop, and before making changes to their practices around international data transfers, businesses should pause to review their data flows, contracts, and substantive commitments, and their current chain of compliance and accountability for data received from the EU.
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Blog

Contact Tracing and Tech: An International Comparison

To confront coronavirus, governments across the globe have devised approaches for tracing its spread and quarantining individuals known to be carriers, also known as “contact tracing.” While almost all strategies rely on traditional means of contacting and recording the movements of infected individuals, many employ modern communications technologies: sensors, Bluetooth, GPS, thermal recognition, facial-recognition, and geofencing.
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