BBB National Programs Newsroom

 

 

 

 

 

 

Decision

National Advertising Division Recommends T-Mobile Discontinue or Modify “Price Lock” Claim for 5G Home Internet Service

New York, NY – June 17, 2024 – The National Advertising Division recommended that T-Mobile US discontinue its “Price Lock” claim for 5G home internet service or modify the claim to explain how T-Mobile’s “Price Lock” policy differs from a “price lock” which locks the price for the term of a service.

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Decision

National Advertising Division Recommends Agendia Modify or Discontinue Certain Claims for MammaPrint and BluePrint Breast Cancer Tests

New York, NY – June 13, 2024 – The National Advertising Division recommended that Agendia modify or discontinue certain claims regarding the superiority of its MammaPrint and BluePrint tests for black women, including claims that GHI’s Oncotype DX test is inappropriate for black women and that it is biased,...

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Decision

Following National Advertising Division Challenge, Perfect Play Voluntarily Discontinues Earnings Claim for Solitaire Smash Mobile App Game

New York, NY – June 12, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, Perfect Play voluntarily discontinued the claim that consumers can win significant amounts of money by playing its Solitaire Smash mobile app game.  

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Decision

National Advertising Division Recommends Telecom Business Solutions Modify its AI-Pro Advertising to Avoid Confusion with ChatGPT and OpenAI

New York, NY – June 11, 2024 – BBB National Programs’ National Advertising Division recommended that Telecom Business Solutions d/b/a AI-Pro.org, modify its AI-Pro advertising, which uses the terms “ChatGPT” and “GPT4,” to avoid confusion about the nature of AI-Pro’s products and services and its...

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Press Release

BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy

McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...

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Press Release

Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles

McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles.

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Press Release

BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection

McLean, VA – May 1, 2024 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning on the application of CARU’s Advertising and Privacy Guidelines to the use of Artificial Intelligence (AI), putting advertisers, brands, endorsers, developers, toy manufacturers, and others on...

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Press Release

BBB National Programs Applauds Today’s Launch of the Global CBPR Forum, Strengthening Commitments to International Data Privacy

McLean, VA – April 30, 2024 – BBB National Programs applauds the work of the Global CBPR Forum members, including the U.S. Department of Commerce, to launch the Global Cross Border Privacy Rules (CBPR) and Privacy Recognition for Processors (PRP) certification systems, a key development in...

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Blog

How Will Customers Know They Can Trust Your Business?

When customers trust you, they are more likely to do business with you. It is well past time for business leaders to “galvanize around trust and transparency.” When it comes to enhancing consumer trust, responsible business and nonprofit organizations can – and must – lead the way.
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Blog

What to Know About California’s Lemon Law

Buying a new car should be exciting, not stressful, but the fear of ending up with a “lemon” – a car that’s more trouble than it’s worth – is on the rise. While purchasing a car with unfixable defects is uncommon, it is important to know what to do if you face persistent issues and suspect your car is a lemon.
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Blog

Warning: Use Caution with AI in the Children’s Space

Children are engaging with various forms of artificial intelligence (AI), a technology that can provide significant benefits that can be accompanied by a series of risks. The Children’s Advertising Review Unit compliance warning regarding the use of AI in practices directed to children reminds industry of its special responsibilities to children.
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Blog

Continuing to Evolve: the 10s, 20s, and the Future of CARU

The confluence of social media, apps, and digital advertising in the 2010s and 2020s generated new issues that inspired multiple revisions to CARU's Guidelines as well as compliance warnings to address new platforms breaking onto the scene.
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Podcast

Ad Watchers: The best subject in advertising law: Is it puffery?

For this episode of Ad Watchers, join us for Eric’s favorite ad law topic: puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood to be an expression of opinion, not a statement of fact. But where is the line between puffery and a claim that needs a reasonable basis?

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Podcast

Cross Border Privacy Rules Goes Global: A Deep Dive on CBPRs

Privacy professionals are faced with what seems like a never-ending, sometimes overwhelming stream of new privacy laws and regulations, both here in the U.S. and abroad. In this episode of Priv, host Dona Fraser is joined by Victoria Akosile, Deputy Director of BBB National Programs Privacy Initiatives to take you from APEC to global CBPRs, explaining all of the acronyms in...

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Podcast

The Evolution of Advertising in the Children’s Space

In 1974 the Children’s Advertising Review Unit (CARU) was established to protect children under age 13 from deceptive or inappropriate advertising. Over the years, CARU expanded to address new media platforms, new advertising techniques, and to ensure that children’s data is collected and handled responsibly online. Join us to discuss how advertising has changed, identify CARU’s...

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Podcast

Ad Watchers: Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?

In this episode of Ad Watchers, our hosts address an issue that is on the FTC’s radar this year: the power of consumer reviews in influencing consumer purchasing decisions, including recent NAD cases reflecting updates to the FTC’s Endorsement Guides as well as the good, the bad, and the gray in advertising using consumer reviews.

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Media Inquiry