BBB National Programs Newsroom

Decision

NAD Fast-Track SWIFT Cases Resolved by Voluntary Discontinuation of Claims and One by Recommendation to Discontinue Claim in Google Ads

The National Advertising Division (NAD) of BBB National Programs announced three new cases resolved in the month of June using its efficient Fast-Track SWIFT (Single Well-Defined Issue Fast Track) challenge...

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Decision

Privacy Watchdog Brings Popular Exercise and Healthcare Apps into Compliance with Digital Advertising Best Practices

BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released two new data privacy cases for popular mobile apps from GoodRx and Rock My World, issuing recommendations and outlining actions taken to date to bring these companies...
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Decision

NARB Recommends Choice Home Warranty Modify Certain Claims for its Home Warranty Service Plans, and Discontinue Others

A panel of the National Advertising Review Board (NARB) has recommended that Choice Home Warranty (CHW) modify or discontinue certain claims regarding its home warranty service plans. The advertising at issue had been challenged by competitor Frontdoor, Inc. before the National Advertising Division...
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Decision

SmileDirectClub Will Appeal NAD’s Recommendation to Discontinue Claim that Clear Aligners Deliver Results “3x Sooner Than Braces”

The National Advertising Division (NAD) determined that SmileDirectClub, LLC (SDC) substantiated the claims “Pricing: $1895 or $85 per month” and “Getting started is risk-free,” but recommended SDC discontinue the claim that their system delivers...
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Statement

BBB National Programs’ Dona Fraser Reacts to App Developer HyperBeard, Inc.’s Settlement with FTC Regarding Allegations It Illegally Collected Kids’ Data without Parental Consent

Arlington, VA, June 5, 2020 – Dona Fraser, Vice President of BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued the following statement:

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Press Release

CRN and NAD Continue Commitment to Self-Regulatory Efforts for Dietary Supplement Advertising as the CRN/NAD Program Ends

The Council for Responsible Nutrition Foundation (CRNF) and the BBB National Programs’ National Advertising Division (NAD) announced today that the CRN/NAD program will conclude on July 1, 2020. Launched in 2006, the CRN/NAD program has served as...
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Press Release

BBB National Programs’ Children’s Advertising Review Unit Urges FTC to “Follow Up Now” on U.S. Senators’ Call for Inquiry into the State of Children’s Privacy

With widespread recognition that the COVID-19 pandemic has elevated children’s risk online, BBB National Programs’ Vice President Dona Fraser, who leads the non-profit organization’s Children’s Advertising Review Unit (CARU), today issued the following statement...
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Press Release

BBB National Programs’ Direct Selling Self-Regulatory Council Applauds Federal Trade Commission’s Warning Letters on Coronavirus Claims

BBB National Programs’ vice president of the Direct Selling Self-Regulatory Council (DSSRC), Peter Marinello, today applauded the Federal Trade Commission (FTC)’s April 24 action to send 
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Blog

Direct Selling in the Age of the Pandemic

COVID-19 has left millions of Americans unemployed and seeking new solutions to help them navigate the tough road ahead. Some have turned to the direct selling industry, chasing claims of financial freedom. The attorneys of the Direct Selling Self-Regulatory Council (DSSRC) have been hard at work investigating questionable product and earnings claims from direct selling companies and working to get those claims removed from circulation.
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Blog

Influencers, Kids, COPPA, and Compliance to Kickoff CARU 2020

On May 28, the 2020 CARU Conference officially kicked off with a keynote from the Federal Trade Commission’s (FTC) Andrew Smith, Director of the Bureau of Consumer Protection. Andrew joined moderator Alice Cahn, Founder of Cahnworks and a legacy name in children’s media, for a virtual fireside chat about the changing landscape of child-directed content over the last few years.
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Blog

The Mobile App Playground: Looking Out for Kids’ Data Privacy

The FTC has just announced that they have reached a settlement with children’s app developer, HyperBeard, for unlawfully collecting data from children, users under 13, and using it to target them for behavioral advertising, otherwise known as interest-based advertising. As a result of this settlement, HyperBeard is prohibited from using or benefitting from the personal data they have collected and must delete that data. On top of that? A settlement of $150,000.
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Blog

Data Protection for Students Relying on a Virtual Learning Environment

Amidst school closures and other education uncertainties, education technology, or “ed tech” is at the forefront of conversation. We rely on their online tools to facilitate learning in a virtual environment.
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