BBB National Programs Newsroom
Insights from the CEO
Shifting Global Privacy Demands for Business: What Leaders Need to Know
Read in Forbes
BBB National Programs in the News
DSSRC Refers 5 Direct Sellers for Government Action
Social Selling News
Gameloft App Violated Children's Privacy Law, Watchdog Says
MediaPost
AdExplainer: What are dark patterns?
AdExchanger
US Privacy Changes Put EU Data Flow Pact On Strong Footing
Law360 (paywall)
Exploring sustainable clothing for kids heading back to school
Good Morning America
Direct Selling Self-Regulatory Council Recommends Zilis Discontinue Health-Related Product Performance Claims
McLean, VA – December 1, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that health-related product performance claims made by Zilis salesforce members be discontinued.
National Advertising Division Finds Blue Apron’s “Canceling Meals is Easy” Claim Supported
New York, NY – December 1, 2022 – In a National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency, NAD has determined that Blue Apron LLC provided a reasonable basis for the claim that “Canceling Meals is Easy.”
National Advertising Division Finds Certain Perrigo Infant Formula Cost Savings Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – November 30, 2022 – The National Advertising Division (NAD) determined that Perrigo Company plc provided a reasonable basis for certain cost savings claims for its store brand hypoallergenic infant formula but recommended that other challenged claims be modified or...
National Advertising Division Refers Comparative Advertising Claims made by Zscaler to Federal Trade Commission for Further Review
New York, NY – November 30, 2022 – The National Advertising Division (NAD) referred Zscaler to the Federal Trade Commission (FTC) after the company failed to respond substantively to a challenge into claims made for its Zero Trust Exchange Platform. NAD recommended that Zscaler discontinue claims about...
BBB National Programs’ Statement on Executive Order to Implement the European Union-U.S. Data Privacy Framework
McLean, VA – October 07, 2022 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued the following statement today on the Biden Administration’s Executive Order to implement U.S. commitments under the European Union-U.S. Data Privacy Framework.
FTC Commissioner Alvaro Bedoya to Keynote NAD 2022, Annual Conference of BBB National Programs’ National Advertising Division
New York, NY – August 30, 2022 – The National Advertising Division (NAD) will host the NAD 2022 Annual Conference next month in Washington, D.C., on Monday, September 19 and Tuesday, September 20. NAD 2022 will be an in-person event for the first time since 2019, drawing speakers from across the advertising law...
Children’s Advertising Review Unit Issues Compliance Warning for Child-Directed Advertising in the Metaverse
McLean, VA – August 23, 2022 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning regarding the application of CARU’s Self-Regulatory Guidelines for Children’s Advertising to advertising practices directed to children in the metaverse. This warning puts advertisers on notice...
BBB National Programs Welcomes Eight Distinguished National Partner Companies in First Half of 2022
McLean, VA – July 5, 2022 – BBB National Programs today announced the eight major corporations and leading law firms that joined as National Partners from January 2022 through June 2022. BBB National Programs is an independent, non-profit organization that oversees more than a dozen national industry self-regulation, accountability, and...
Purpose-Driven: How To Unleash Organization And Human Capital Potential
A Cool Sweepstakes Can Get You in Hot Water
The FTC Spelled Out its Priorities at NAD 2022
From Regional to Global: The CBPR System Goes Global
The Future of EU-U.S. Data Transfers
On October 7, the negotiations between the U.S. and European Commission regarding the future of the data privacy frameworks behind the Privacy Shield program were completed with the release of a Presidential Executive...
Ad Watchers: Where is the Line Between Ethical Design and Dark Patterns?
Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless signup process but was later difficult to cancel. Something that should be simple and transparent can be complicated, intentionally or unintentionally, in ways that impair consumer choice. These are examples of dark patterns. Unfortunately,...
The Metaverse Will Blur the Lines Between Physical and Online Privacy
On this episode of Privacy Abbreviated, hosts Dona and Catherine are joined by Tracy Shapiro, a privacy expert, and partner at Wilson, Sonsini, Goodrich, & Rosati. Together, they discuss the many questions related to how virtual reality will force privacy standards to evolve in the coming years. Though no one has concrete answers yet, Tracy offers her predictions on...
Ad Watchers: How is Direct Selling Advertising Different?
Ad Watchers hosts are joined by Direct Selling Self-Regulatory Council Vice President, Peter Marinello, who shares with listeners how DSSRC has worked to support the direct selling industry. Listen now to understand self-regulation's impact on the market and what to expect during a direct selling self-regulatory case.
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