BBB National Programs Newsroom

Decision

NAD Fast-Track SWIFT Cases Resolved by Voluntary Discontinuation of Claims and One by Recommendation to Discontinue Claim in Google Ads

The National Advertising Division (NAD) of BBB National Programs announced three new cases resolved in the month of June using its efficient Fast-Track SWIFT (Single Well-Defined Issue Fast Track) challenge...

Read more
Decision

Privacy Watchdog Brings Popular Exercise and Healthcare Apps into Compliance with Digital Advertising Best Practices

BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), today released two new data privacy cases for popular mobile apps from GoodRx and Rock My World, issuing recommendations and outlining actions taken to date to bring these companies...
Read more
Decision

NARB Recommends Choice Home Warranty Modify Certain Claims for its Home Warranty Service Plans, and Discontinue Others

A panel of the National Advertising Review Board (NARB) has recommended that Choice Home Warranty (CHW) modify or discontinue certain claims regarding its home warranty service plans. The advertising at issue had been challenged by competitor Frontdoor, Inc. before the National Advertising Division...
Read more
Decision

SmileDirectClub Will Appeal NAD’s Recommendation to Discontinue Claim that Clear Aligners Deliver Results “3x Sooner Than Braces”

The National Advertising Division (NAD) determined that SmileDirectClub, LLC (SDC) substantiated the claims “Pricing: $1895 or $85 per month” and “Getting started is risk-free,” but recommended SDC discontinue the claim that their system delivers...
Read more
Press Release

Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry

BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), in partnership with the Direct Selling Association (DSA), today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply...
Read more
Statement

BBB National Programs’ Dona Fraser Reacts to App Developer HyperBeard, Inc.’s Settlement with FTC Regarding Allegations It Illegally Collected Kids’ Data without Parental Consent

Arlington, VA, June 5, 2020 – Dona Fraser, Vice President of BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued the following statement:

Read more
Press Release

CRN and NAD Continue Commitment to Self-Regulatory Efforts for Dietary Supplement Advertising as the CRN/NAD Program Ends

The Council for Responsible Nutrition Foundation (CRNF) and the BBB National Programs’ National Advertising Division (NAD) announced today that the CRN/NAD program will conclude on July 1, 2020. Launched in 2006, the CRN/NAD program has served as...
Read more
Press Release

BBB National Programs’ Children’s Advertising Review Unit Urges FTC to “Follow Up Now” on U.S. Senators’ Call for Inquiry into the State of Children’s Privacy

With widespread recognition that the COVID-19 pandemic has elevated children’s risk online, BBB National Programs’ Vice President Dona Fraser, who leads the non-profit organization’s Children’s Advertising Review Unit (CARU), today issued the following statement...
Read more
Blog

Contact Tracing and Tech: An International Comparison

To confront coronavirus, governments across the globe have devised approaches for tracing its spread and quarantining individuals known to be carriers, also known as “contact tracing.” While almost all strategies rely on traditional means of contacting and recording the movements of infected individuals, many employ modern communications technologies: sensors, Bluetooth, GPS, thermal recognition, facial-recognition, and geofencing.
Read more
Blog

Caution and Criticism: Contact Tracing through Mobile Apps

Across the world, new apps are being created to facilitate contact tracing through mobile devices. The hope is that through these technologies, governments across the globe avoid future lockdowns and moderate social distancing orders. Though governments and corporations have marshalled impressive resources to develop these strategies, contact tracing powered by smartphones comes with inevitable challenges, regardless of the technologies used and the categories of contact data generated.
Read more
Blog

Contact Tracing: The Technology

Imagine that you have been placed in charge of setting up a contact tracing system using the smartphones already in the hands of the public. As we explained in our first piece in this series, one of the main goals of this system is to alert those who may have come into contact with others infected with coronavirus. Certain information—such as the precise location where such contact has taken place—may be useful but is not strictly necessary to the app’s purpose. And, for the sake of privacy, you want to avoid releasing identifying...
Read more
Blog

Privacy and App-Driven Contact Tracing

SARS-CoV-2, commonly known as coronavirus, hit the world by storm, altering the lives of people from the American midwest to Shanghai. As the world unites to “flatten the curve” and guard the surge capacities of hospitals, a common term that has emerged is “contact tracing.” Contact tracing is broadly defined as monitoring individuals that have had contact with a person infected by a disease to ensure that they get treatment and prevent further transmission.
Read more

Media Inquiry

*Required fields