BBB National Programs Newsroom

 

 

 

 

 

 

Decision

Following National Advertising Division Recommendation, Charter Agrees to Modify Spectrum Mobile Cost Savings Claim

New York, NY – February 21, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that Charter Communications discontinue the claim that Verizon customers will “save over $1,500 in their first year” if they switch to Spectrum Mobile or modify the claim by adding or improving certain disclosures.

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Decision

Following National Advertising Division Challenge, MOSH Voluntarily Discontinues Certain Claims for Mosh Protein Bars

New York, NY – February 15, 2024 – Following a National Advertising Division challenge as part of its routine monitoring program, MOSH PBC discontinued certain advertising claims used to promote its Mosh Protein Bars.

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Decision

In NAD Fast-Track SWIFT Case, Performance Designed Products LLC Voluntarily Modifies or Discontinues Claims for Motion Supported Game Controllers

New York, NY – February 13, 2024 – BBB National Programs’ National Advertising Division closed a Fast-Track SWIFT challenge initiated by ACCO Brands regarding advertising by Performance Designed Products for certain game controller claims.

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Decision

National Advertising Division Recommends Kimberly-Clark Discontinue Huggies “#1 Best Fitting Diaper” Claims and Modify Others

New York, NY – February 8, 2024 – BBB National Programs’ National Advertising Division recommended that Kimberly-Clark discontinue claims that Huggies is the “#1 Best Fitting Diaper” and modify its advertising to, among other things, avoid conveying that its diapers have a superior fit over all diapers on the market.

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Press Release

Receivables Management Association International and BBB National Programs Announce New Accountability Service to Enhance the Receivables Management Certification Program

McLean, VA – February 6, 2024 – The Receivables Management Association International (RMAI) and BBB National Programs announced today that, effective March 1, 2024, BBB National Programs will independently administer the Remediation Committee for RMAI’s Receivables...

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Press Release

BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board

McLean, VA – January 9, 2024 – BBB National Programs today announced the 98 panel pool members of the 2024 National Advertising Review Board (NARB), the appellate body for the U.S. advertising industry’s system of self-regulation. 

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Press Release

BBB National Programs Board of Directors Welcomes Three Esteemed New Board Members and Re-Elects Three Board Members

McLean, VA – December 18, 2023 – The Board of Directors of BBB National Programs today announced three new Board Members and the re-election of three returning Board Members for the 2023-2026 term.  

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Press Release

Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.

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Blog

The ABCs of DPF and GDPR

Easing data flows across the Atlantic, the EU-U.S. DPF satisfies requirements outlined under the General Data Protection Regulation (GDPR), helping companies avoid steep fines.
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Blog

The FTC Joins the Global CBPR Party

This month the Federal Trade Commission (FTC) announced participation in the Global Cooperation Arrangement for Privacy Enforcement (Global CAPE), signaling the agency’s interest in keeping pace with the increasingly global nature of commerce and marks an important step forward for the global expansion of CBPRs.
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Blog

The UK Extension: Implications for International Data Transfers

The UK Extension to the EU-U.S. Data Privacy Framework (DPF) took effect, permitting the flow of personal data from the UK to the U.S. without the need for further safeguards and making UK coverage accessible for companies of all sizes. The UK Extension signals its commitment and enthusiasm for sustainable data flows.
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Blog

Digital Advertising & Consumer Privacy: Roads Converge in 2024

Deprecation of traditional third-party cookie tracking and the adoption of new tracking alternatives has animated a new wave of regulatory issues that complicate business compliance with consumer privacy in digital advertising. From 2023 cases, DAAP identified best practices for responsible action in 2024 to stay out of regulatory crosshairs.
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Podcast

Privacy for Start-Ups

With tens of thousands of entrepreneurs in the United States, how do these business leaders ensure privacy is part of any pivots or growth plans? What are the data wants vs the must haves? Priv hosts are joined by the Tech Diplomacy Network’s Katharina Koerner and Santa Clara University’s Professor Linsey Krolik to discuss the privacy questions entrepreneurs face when getting their business started.

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    Podcast

    The Government Purchase of Private Data

    In this episode of Privacy Abbreviated, professor Matthew Tokson joins our hosts to discuss how the collection and sale of private data may help government agencies circumvent legal requirements.

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      Podcast

      Ad Watchers: What is the appeal of an appeal? Getting to Know NARB

      In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self-regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases. 

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      Podcast

      Filling Privacy Gaps with Soft Law Solutions

      In this episode of Privacy Abbreviated, our hosts are joined by the Future of Privacy Forum’s Jameson Spivack to discuss how industry-developed standards and best practices can guide policymaking allowing hard law to adopt the lessons learned from soft law.

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