BBB National Programs Newsroom

Decision

National Advertising Division Recommends SmileDirectClub Discontinue Comparative “2X Whiter” and “2X Faster” Whitening Strips Claims

New York, NY – August 4, 2022 – The National Advertising Division (NAD) recommended that SmileDirectClub discontinue claims that its Fast-Dissolving Whitening Strips get teeth “2X whiter than Crest Classic White Whitestrips” and whiten teeth “2X faster than Crest Classic White Whitestrips.” 

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Decision

National Advertising Division Finds Certain WaterWipes Claims for Infant Cleansing Wipes Supported, Recommends Others be Discontinued

New York, NY – August 3, 2022 – The National Advertising Division (NAD) determined that certain claims made by WaterWipes regarding the type and purity of ingredients used in its infant cleansing wipes were supported in context. However, NAD found that other claims that expressly or impliedly convey that...

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Decision

Children’s Advertising Review Unit Finds Firefly Games in Violation of COPPA and CARU’s Advertising and Privacy Guidelines; Company Agrees to Corrective Actions

McLean, VA – August 2, 2022 – The Children’s Advertising Review Unit (CARU) of BBB National Programs has found Firefly Games, owner and operator of the LOL Surprise! Room Makeover app, in violation of the Children’s Online Privacy Protection Act (COPPA) and CARU’s...

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Decision

Direct Selling Self-Regulatory Council Recommends Root Wellness Discontinue Certain Health-Related Product Claims in Compliance Inquiry

McLean, VA – July 26, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising communicated by Root Wellness LLC that had been the subject of an inquiry from 2021. In this compliance inquiry, DSSRC identified four claims challenged in the...

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Press Release

BBB National Programs’ Privacy Watchdog Issues Compliance Warning Regarding Consent for Interest-Based Advertising

McLean, VA – June 21, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), has issued a new compliance warning against the practice of inferring consent from a consumer’s passive use of a product or service following a notice of interest-based advertising (IBA).

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Press Release

Justin Connor Named Executive Director for The Center for Industry Self-Regulation, a Foundation Created by BBB National Programs

McLean, VA – May 17, 2022 – Recognizing a timely opportunity to promote and grow the next generation of independent industry self-regulation programs, The Center for Industry Self-Regulation today named Justin Connor as its inaugural Executive Director. The announcement was made by Eric D. Reicin, President...

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Press Release

Companies Agree to Expand Age Coverage under Children’s Food & Beverage Advertising Initiative Core Principles

The nation’s 20 leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the BBB National Programs Children’s Food and Beverage Advertising Initiative (CFBAI) 6th Edition Core Principles.
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Press Release

Hostess Brands Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Hostess Brands as the newest participant in BBB National Programs’ food advertising pledge program. Hostess has agreed to advertise only foods that meet CFBAI’s Uniform Nutrition Criteria in advertising primarily directed to children under age 13. Hostess’ CFBAI pledge is...

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Blog

Top 10 Reasons to Resolve Lemon Law Disputes with BBB AUTO LINE

If your vehicle is still under warranty and you have an issue that the dealership has been unable to resolve, you may be able to reach a resolution directly with the manufacturer – at no cost to you - through BBB AUTO LINE. We have assembled a list of ten ways BBB AUTO LINE provides optimal resolution solutions.
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Blog

What to Know About the New York Lemon Law

As we continue our blog series reviewing state lemon laws, we turn our attention to New York State. True to its reputation for making its own rules, New York includes some distinctive aspects within its lemon laws.
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Blog

Defining The 'S' In ESG And Navigating Disclosures

For businesses interested in making robust ESG disclosures, not only can the sheer number of frameworks and standards make ESG performance reporting seem overwhelming, the frameworks themselves can be a bit fuzzy on how they define and measure the "S" of ESG.
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Blog

BBB AUTO LINE Marks a Milestone: 40 Years of Lemon Law Dispute Resolution

As the largest and longest-running vehicle dispute resolution program in the United States, BBB AUTO LINE’s 40 years of experience will drive its future course. Together, automakers and BBB AUTO LINE will keep paving the way to make neutral, mutually trusted, out-of-court resolution solutions accessible to consumers.
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Podcast

Ad Watchers: How Should You Present Scientific Evidence to Support Your Ad Claims?

Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry standard exists. In this episode of Ad Watchers, the hosts discuss a complex topic: how should marketers put scientific data to use? They answer this question by diving into different...

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Podcast

The State of Privacy: How Did We Get Here?

Looking back even just five years ago, the privacy...

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Podcast

Introducing Privacy Abbreviated: Meet the Hosts

BBB National Programs is pleased to introduce Privacy Abbreviated. Hosted by privacy experts Dona Fraser and Catherine Dawson, this new podcast series will discuss the impact of privacy laws and tech innovation on small and...

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Podcast

Ad Watchers: What Should You Consider Before Making Cosmetics Claims?

The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and take care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation. In this episode of the Ad Watchers, hosts break down the most...

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