BBB National Programs Podcasts

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  • 10/25/2023 - Privacy for Start-Ups

    With tens of thousands of entrepreneurs in the United States, how do these business leaders ensure privacy is part of any pivots or growth plans? What are the data wants vs the must haves? Priv hosts are joined by the Tech Diplomacy Network’s Katharina Koerner and Santa Clara University’s Professor Linsey Krolik to discuss the privacy questions entrepreneurs face when getting their business started.

    • 9/27/2023 - The Government Purchase of Private Data

      In this episode of Privacy Abbreviated, professor Matthew Tokson joins our hosts to discuss how the collection and sale of private data may help government agencies circumvent legal requirements.

      • 9/13/2023 - Ad Watchers: What is the appeal of an appeal? Getting to Know NARB

        In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self-regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases. 

      • 8/23/2023 - Filling Privacy Gaps with Soft Law Solutions

        In this episode of Privacy Abbreviated, our hosts are joined by the Future of Privacy Forum’s Jameson Spivack to discuss how industry-developed standards and best practices can guide policymaking allowing hard law to adopt the lessons learned from soft law.

        • 8/09/2023 - Ad Watchers: The NAD Top 10 — Did you know?

          In this episode of Ad Watchers, hosts Dan and Annie take you behind the scenes of the U.S. system of self-regulation in the advertising industry and discuss some of the myths, misconceptions, and misunderstandings advertisers have.

        • 8/02/2023 - Lessons Learned from California on Global Privacy Control

          The patchwork of privacy legislation at the state level is challenging, at best, and right now enforcement of CCPA in California is providing many lessons learned for both other states following in California’s footsteps and businesses trying to remain compliant with new, and old, privacy laws.

          • 7/27/2023 - Data Privacy Framework (DPF) is Here – Now What?

            The Data Privacy Framework (DPF) program is now in effect, replacing Privacy Shield as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S. in compliance with EU law. The IAPP’s Cobun Zweifel-Keegan joins us to explain the current landscape of cross-border data transfer privacy, break down the launch of the DPF program and what it means for U.S. businesses, and make some predictions about what the road ahead looks like.

            • 7/12/2023 - Ad Watchers: A different playing field. Advertising to kids is different?

              In this episode of Ad Watchers, hosts Dan and Annie talk with Rukiya Bonner, the new Director of the Children's Advertising Review Unit (CARU), to discuss the nuances of monitoring the unique marketplace of child-directed advertising.
            • 6/28/2023 - Business Case for the NIST Privacy Framework

              Priv hosts Dona Fraser and Jason Cronk are joined by NIST's Dylan Gilbert and DoorDash's Nandita Rao Narla to discuss how the NIST Privacy Framework, a voluntary technology-neutral tool, can help organizations better manage their privacy risks, as well as the real-world applications for this Framework.
            • 6/14/2023 - Ad Watchers: It’s not puffery. Do you have the evidence to be #1?

              Number one claims communicate powerful messages of comparative superiority over competitors and can be very effective in advertising a product or service, but powerful claims require careful use and strong support. So what does it take to be able to support a #1 claim?

            • 5/10/2023 - Ad Watchers: It’s not easy being green. What’s next in ESG?

              In this episode of Ad Watchers, hosts Dan and Annie are joined by an Ad Watchers veteran, La Toya Sutton, now with The Clorox Company, ahead of Earth Day to discuss what’s new in green claims and the in-house perspective on addressing brand claims before they hit the shelves.
            • 4/19/2023 - Privacy IRL: Meet the Hosts of Priv

              Many people think privacy is a narrow lane, but in reality, privacy is so much more. In this episode of Priv, host Dona Fraser interviews our new co-host, Jason Cronk, on how he defines privacy, what drives him, and a little bit about his journey into a career in privacy.

            • 4/05/2023 - Ad Watchers: Are you taking care of your health (claims)?

              In this episode of Ad Watchers, hosts Dan and Annie break down the FTC’s new Health Products Compliance Guidance, which outlines how to ensure that claims about benefits and safety of health-related products are truthful, not misleading, and supported by science.
            • 12/21/2022 - Ad Watchers: How Can You Ensure Your DEI Efforts Are Authentic?

              As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts to ensure everyone feels seen. NAD recognizes the significance of authenticity in these diverse depictions and will be enforcing new standards to hold companies accountable when they endorse harmful stereotypes in their advertisements. Listen now to understand the key components of a truly inclusive DEI campaign.

            • 12/14/2022 - Flo on Priv: Data Privacy Challenges in Women’s Health Apps

              When we count steps with fitness trackers, log weight and diet information into apps, and share personal health information on platforms not covered by HIPAA, how is that information we input collected, safeguarded, and shared online, and who carries the burden of privacy protection? In this week’s Priv, we are joined by Tsimafei Savitski, Chief Legal Compliance Officer, and Roman Bugaev, Chief Technology Officer of Flo, an app designed to track ovulation cycles.


            • 11/16/2022 - The Future of EU-U.S. Data Transfers

              On October 7, the negotiations between the U.S. and European Commission regarding the future of the data privacy frameworks behind the Privacy Shield program were completed with the release of a Presidential Executive Order, passing the baton to the EU for the start of their adequacy process. Finally, after two years of limbo, the 5,000 businesses that rely on the EU-U.S. Privacy Shield framework got some insight into what steps the United States will take to uphold its commitment under a new EU-U.S. Data Privacy Framework.

            • 11/09/2022 - Ad Watchers: Where is the Line Between Ethical Design and Dark Patterns?

              Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless signup process but was later difficult to cancel. Something that should be simple and transparent can be complicated, intentionally or unintentionally, in ways that impair consumer choice. These are examples of dark patterns. Unfortunately, dark patterns are becoming increasingly common as companies look for ways to boost profits. While some may seem harmless, others can have serious consequences for users. 

            • 10/26/2022 - The Metaverse Will Blur the Lines Between Physical and Online Privacy

              On this episode of Privacy Abbreviated, hosts Dona and Catherine are joined by Tracy Shapiro, a privacy expert, and partner at Wilson, Sonsini, Goodrich, & Rosati. Together, they discuss the many questions related to how virtual reality will force privacy standards to evolve in the coming years. Though no one has concrete answers yet, Tracy offers her predictions on the most likely outcomes.

            • 9/14/2022 - Ad Watchers: How is Direct Selling Advertising Different?

              Ad Watchers hosts are joined by Direct Selling Self-Regulatory Council Vice President, Peter Marinello, who shares with listeners how DSSRC has worked to support the direct selling industry. Listen now to understand self-regulation's impact on the market and what to expect during a direct selling self-regulatory case.

            • 8/31/2022 - The Good, the Bad, and the Grey of Targeted Advertising

              As a consumer, do you see value in targeted advertising or are you creeped out by marketers tracking you across the internet?

              In this episode of Privacy Abbreviated hosts Catherine and Dona are joined by the host of the MarTech Podcast and founder of I Hear Everything Ben Shapiro. Together, they discuss how small and medium businesses (SMBs) should use targeted advertising without crossing legal boundaries or scaring away customers. Ben offers insight into where he sees the marketing industry headed and how advertisers can prepare for emerging privacy laws. Listen now to learn how to provide continuous value to your audience, how to keep them engaged, and how to keep them coming back for more.