APEC privacy certifications

CPRA Compliance

We simplify California Privacy Rights Act (CPRA) compliance so that you can focus on growing your business. BBB National Programs is an approved third-party accountability partner for SafeGuard Privacy’s CPRA compliance self-assessment. As an accountability partner, we verify whether a company’s privacy policies and procedures comply with key provisions of the CPRA.


The Laws 

The California Consumer Privacy Act (CCPA) gives California consumers more control over the personal information collected and processed by businesses. Additionally, the CCPA provides privacy rights for California consumers including the right to know, right to delete, right to opt-out, and right to non-discrimination.  

Signed: June 28, 2018       In effect: January 1, 2020       Enforcement began: July 1, 2020


The California Privacy Rights Act (CPRA) is a ballot initiative that amended and expanded the CCPA to provide additional privacy protections for California consumers. These additional privacy protections include the right to correct and right to limit. CPRA also established the California Privacy Protection Agency (CPPA) to implement and enforce the CCPA. The CPPA is responsible for updating existing regulations and adopting new regulations. The Attorney General also retains civil enforcement authority. 

Passed: November 2020       In effect: January 1, 2023       Enforcement begins: July 1, 2023* 
*Regulations covering the majority of the CPRA have been finalized as of February 3, 2023, but are still moving through the rulemaking process. 




Step 1 

Complete your CPRA Assessment on the SafeGuard Privacy Platform. With an easy-to-navigate workflow, SafeGuard Privacy’s self-assessment platform allows you to document your efforts and keep all your hard work organized, secure yet accessible, and ready for verification with BBB National Programs.




Step 2

Once a business has completed SafeGuard Privacy’s self-assessment for CPRA compliance, it is then eligible to have that compliance verified by BBB National Programs. Verified businesses will receive the BBB National Programs CPRA verification seal to demonstrate compliance with key CPRA provisions.





Start CPRA Compliance Verification

Comply with CPRA requirements by knowing how data flows in your organization, identifying who has access to the collected data, and automating your ability to manage and respond to consumer rights and data subject requests. Apply for independent accountability with BBB National Programs to verify your CPRA privacy promises.