Vendor Privacy Program Certification

Vendor Privacy Program Certification

Every vendor that processes personal data on behalf of its partners knows the challenge of demonstrating that it maintains the high privacy standards its partners require. Participation in our Vendor Privacy Program (VPP) allows you to readily demonstrate to current and potential partners that you have implemented an accountable privacy and security program based on internationally recognized standards.

A Trusted Privacy Seal



For businesses headquartered outside of the United States, the BBB National Programs Vendor Privacy Program certification seal serves as a reliable beacon, demonstrating that your business handles customer data in a manner that meets or exceeds reasonable security and accountability safeguards.


This self-verifying seal appears on the privacy policies of every certified business, linking to a web page that explains the scope of the business’s privacy commitments and allows consumers to submit data privacy complaints. The business also receives a customized and confidential Findings Report, showing how its policies and procedures meet each Program Requirement.

Program Impact

Organizations headquartered outside the U.S. use the VPP certification to demonstrate their responsible data processing practices to their partners, backed by BBB National Programs’ commitment to delivering independent accountability to privacy promises.





VPP-certified vendors must implement proportional security safeguards and trusted accountability mechanisms.


Along with the VPP Certification seal, certified vendors receive a custom findings report to demonstrate their trusted best practices to current and prospective partners.


BBB National Programs’ VPP Certification is designed to scale to the operational requirements of vendors of all sizes.

Requirements & Procedures


Vendors with a VPP certification make a public commitment that their data protection policies and practices—when operating as a processor of personal data on behalf of other organizations—will meet the established data protection standards outlined in the Vendor Privacy Program Requirements.




Ready to Apply?

Review the process and complete the form below. Still have questions? Talk to our team. The Global Privacy team’s certification specialists are standing by to answer your questions. Email us.




Apply Now: Vendor Privacy

Program Certification

Thank you for choosing to apply for BBB National Programs’ Vendor Privacy Program (VPP) certification.


To begin the application process, please submit the form below. After receiving your completed form, a member of BBB National Programs' Global Privacy Division will be in touch to complete the intake process. If you have any questions, contact us.