CCAI participants commit to not engage in child-directed advertising directed to children under age 12 or in elementary schools. CCAI participants join the larger confectionery companies that make the same commitment in CFBAI. Together these companies make most of the candy on store shelves in the United States.
Broad Industry CoverageTogether the confectionery companies in CFBAI and CCAI make most of the candy on store shelves in the United States.
Extensive Media CoverageCCAI’s Core Principles cover child-directed advertising on TV, radio, print, websites, video and computer games, mobile apps, product placements and word of mouth.
Strong Compliance OversightCFBAI monitors and evaluates CCAI participants’ compliance and publishes an annual report on compliance and progress.
CCAI participants pledge to not advertise to children under age 12 in covered media or in elementary schools, the same advertising commitment made by the larger confectionery companies in CFBAI. To reflect the SME business model of the CCAI participants, the administrative requirements of CFBAI have been streamlined in CCAI. At the same time, CFBAI monitors covered media to assess compliance by both CFBAI and CCAI participants and publishes an annual report on compliance and progress in both programs.
Upcoming BBB National Programs Events
CARU Conference: Virtual Series
Keynote- Thinking Outside the Blocks with LEGO: Get an inside look into how LEGO meets its marketing goals by thinking outside of the box. Learn how LEGO forges its own path in order to maintain compl ...Learn more
CARU Kidvertising 101 - New York
Oct. 23, 2020: CARU Kidvertising 101 is a half-day seminar designed by the Children’s Advertising Review Unit (CARU) to share best practices and actionable guidance on "kidvertising" and kids' privacy ...Learn more
Currently, 8 confectionery companies participate in CCAI.