Children’s Confection Advertising Initiative

Modeled after CFBAI, the Children’s Confection Advertising Initiative (CCAI) was created to allow small-to-medium sized confectionery companies to take part in industry self-regulation. All CCAI participants make the same commitment to not engage in child-directed advertising for children under age 12, joining the five confectionery companies that participate in CFBAI. CCAI was created in 2016 in partnership with the National Confectioners Association (NCA).

Program Impact

CCAI participants commit to not engage in child-directed advertising directed to children under age 12 or in elementary schools. CCAI participants join the larger confectionery companies that make the same commitment in CFBAI. Together these companies make most of the candy on store shelves in the United States.

Broad Industry Coverage

Together the confectionery companies in CFBAI and CCAI make most of the candy on store shelves in the United States.

Extensive Media Coverage

CCAI’s Core Principles cover child-directed advertising on TV, radio, print, websites, video and computer games, mobile apps, product placements and word of mouth.

Strong Compliance Oversight

CFBAI monitors and evaluates CCAI participants’ compliance and publishes an annual report on compliance and progress.

Core Principles

CCAI participants pledge to not advertise to children under age 12 in covered media or in elementary schools, the same advertising commitment made by the larger confectionery companies in CFBAI. To reflect the SME business model of the CCAI participants, the administrative requirements of CFBAI have been streamlined in CCAI. At the same time, CFBAI monitors covered media to assess compliance by both CFBAI and CCAI participants and publishes an annual report on compliance and progress in both programs.




Upcoming BBB National Programs Events

CARU Conference: Virtual Series

Keynote- Thinking Outside the Blocks with LEGO: Get an inside look into how LEGO meets its marketing goals by thinking outside of the box. Learn how LEGO forges its own path in order to maintain compl ...
Learn more
Oct 20, 2020 Virtual

CARU Kidvertising 101 - New York

Oct. 23, 2020: CARU Kidvertising 101 is a half-day seminar designed by the Children’s Advertising Review Unit (CARU) to share best practices and actionable guidance on "kidvertising" and kids' privacy ...
Learn more
Oct 23, 2020 New York






CCAI Participants

Currently, 8 confectionery companies participate in CCAI.





Contact Us

*Required fields