Program Impact
Broad Industry Representation
CFBAI’s 21 participants represent the majority of child-directed food advertising expenditures in the United States and most of the food advertising on children’s TV programming.Extensive Media Coverage
The Core Principles cover child-directed advertising on TV, digital and mobile media (websites, video and computer games, apps, YouTube, product placements and integrations, and influencers), radio, print, and word of mouth.Strict Uniform Nutrition Criteria
Foods advertised to children by CFBAI participants must meet CFBAI’s Uniform Nutrition Criteria, which set limits on calories, saturated fat, sodium, and added sugars, and minimum requirements for important food groups and key nutrients.Strong Compliance Oversight
CFBAI monitors and evaluates the participants’ compliance with their pledge commitments, and companies also submit annual self-assessments. CFBAI publishes an annual report on compliance and progress.Core Principles
CFBAI’s Core Principles set requirements regarding media coverage and nutrition criteria for food advertising to children. CFBAI has evolved over the years to respond to changes in the children’s advertising landscape. Recent updates include revising the advertising coverage of the program from “advertising primarily directed to children under age 12” to “advertising primarily directed to children under age 13” and expanding participants’ commitment to not advertise to children in elementary schools to also include children in middle schools.
CFBAI News
BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy
McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...
Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles
McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles.
Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.
Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – January 17, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, as the newest participant in the food advertising pledge program.
Resources
CFBAI Video
2022 CFBAI and CCAI Compliance Report (Dec. 2023)
2021 CFBAI and CCAI Compliance Report (Dec. 2022)
2020 CFBAI and CCAI Compliance Report (Dec. 2021)
2019 CFBAI and CCAI Compliance Report (Dec. 2020)
2018 CFBAI and CCAI Compliance Report (Dec. 2019)
Category-Specific Uniform Nutrition Criteria, 2nd ed.
CFBAI Overview Infographic
CFBAI Participants