Broad Industry RepresentationCFBAI’s 20 participants represent the majority of child-directed food advertising expenditures in the United States and most of the food advertising on children’s TV programming.
Extensive Media CoverageThe Core Principles cover child-directed advertising on TV, digital and mobile media (websites, video and computer games, apps, YouTube, product placements and integrations, and influencers), radio, print, and word of mouth.
Strict Uniform Nutrition CriteriaFoods advertised to children by CFBAI participants must meet CFBAI’s Uniform Nutrition Criteria, which set limits on calories, saturated fat, sodium, and added sugars, and minimum requirements for important food groups and key nutrients.
Strong Compliance OversightCFBAI monitors and evaluates the participants’ compliance with their pledge commitments, and companies also submit annual self-assessments. CFBAI publishes an annual report on compliance and progress.
CFBAI’s Core Principles set requirements regarding media coverage and nutrition criteria for food advertising to children. CFBAI has evolved over the years to respond to changes in the children’s advertising landscape. The most recent update was made in May 2022 and revised the advertising coverage of the program from “advertising primarily directed to children under age 12” to “advertising primarily directed to children under age 13.” This update will be implemented January 1, 2023.
Companies Agree to Expand Age Coverage under Children’s Food & Beverage Advertising Initiative Core Principles
Hostess Brands Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Hostess Brands as the newest participant in BBB National Programs’ food advertising pledge program. Hostess has agreed to advertise only foods that meet CFBAI’s Uniform Nutrition Criteria in advertising primarily directed to children under age 13. Hostess’ CFBAI pledge is...
BBB National Programs Agrees with Rudd Center Study Recommendation to Increase Restaurant Participation in Children’s Food and Beverage Advertising Initiative
McLean, VA, June 23, 2021 – Maureen Enright, Vice President, Children's Food and Beverage Advertising Initiative, BBB National Programs today issued the following statement: BBB National Programs agrees with the Rudd Center’s recommendation that more restaurant companies should join...
Companies Agree to Strengthen their Children’s Advertising Commitments with CFBAI’s Updated Core Principles
2020 CFBAI and CCAI Compliance Report (Dec. 2021)
CFBAI Cereal Fact Sheet (2021)
2019 CFBAI and CCAI Compliance Report (Dec. 2020)
CFBAI Core Principles, 5th Edition
2018 CFBAI and CCAI Compliance Report (Dec. 2019)
Category-Specific Uniform Nutrition Criteria, 2nd ed.
CFBAI Live: Podcast Episode