Broad Industry RepresentationCFBAI’s 19 participants represent the majority of child-directed food advertising expenditures in the United States and most of the food advertising on children’s TV programming.
Extensive Media CoverageThe Core Principles cover child-directed advertising on TV, digital and mobile media (websites, video and computer games, apps, YouTube, product placements and integrations, and influencers), radio, print, and word of mouth.
Strict Uniform Nutrition CriteriaFoods advertised to children by CFBAI participants must meet CFBAI’s Uniform Nutrition Criteria, which set limits on calories, saturated fat, sodium, and added sugars, and minimum requirements for important food groups and key nutrients.
Strong Compliance OversightCFBAI monitors and evaluates the participants’ compliance with their pledge commitments, and companies also submit annual self-assessments. CFBAI publishes an annual report on compliance and progress.
News & Blog
18 Leading Food, Beverage, and Restaurant Companies Adopt Revised, Stronger Uniform Nutrition Criteria for Foods Advertised to Children
The 18 companies that participate in the Children’s Food and Beverage Advertising Initiative (CFBAI) have agreed to strengthen the Category-Specific Uniform Nutrition Criteria that apply to foods advertised to children. CFBAI announced that all of its participants -- leading U.S. food and beverage and quick...
Keurig Dr Pepper Joins CFBAI
Arlington, VA – Children’s Food and Beverage Advertising Initiative (CFBAI) is pleased to welcome Keurig Dr Pepper (KDP) as the newest program participant. Earlier this year, KDP agreed to advertise only foods that comply with CFBAI’s Uniform Nutrition Criteria in advertising directed to children under age 12. KDP’s CFBAI pledge went into effect in July 2019.
CFBAI and CCAI Published the 2020 Annual Report on Participant Compliance and Program Progress
Companies Agree to Strengthen their Children’s Advertising Commitments with CFBAI’s Updated Core Principles
2020 CFBAI and CCAI Compliance Report (Dec. 2021)
CFBAI Cereal Fact Sheet (2021)
2019 CFBAI and CCAI Compliance Report (Dec. 2020)
CFBAI Core Principles, 5th Edition
2018 CFBAI and CCAI Compliance Report (Dec. 2019)
Category-Specific Uniform Nutrition Criteria, 2nd ed.
CFBAI Live: Podcast Episode