Broad Industry RepresentationCFBAI’s 19 participants represent the majority of child-directed food advertising expenditures in the United States and most of the food advertising on children’s TV programming.
Extensive Media CoverageThe Core Principles cover child-directed advertising on TV, digital and mobile media (websites, video and computer games, apps, YouTube, product placements and integrations, and influencers), radio, print, and word of mouth.
Strict Uniform Nutrition CriteriaFoods advertised to children by CFBAI participants must meet CFBAI’s Uniform Nutrition Criteria, which set limits on calories, saturated fat, sodium, and added sugars, and minimum requirements for important food groups and key nutrients.
Strong Compliance OversightCFBAI monitors and evaluates the participants’ compliance with their pledge commitments, and companies also submit annual self-assessments. CFBAI publishes an annual report on compliance and progress.
News & Blog
18 Leading Food, Beverage, and Restaurant Companies Adopt Revised, Stronger Uniform Nutrition Criteria for Foods Advertised to Children
The 18 companies that participate in the Children’s Food and Beverage Advertising Initiative (CFBAI) have agreed to strengthen the Category-Specific Uniform Nutrition Criteria that apply to foods advertised to children. CFBAI announced that all of its participants -- leading U.S. food and beverage and...
Keurig Dr Pepper Joins CFBAI
Arlington, VA – Children’s Food and Beverage Advertising Initiative (CFBAI) is pleased to welcome Keurig Dr Pepper (KDP) as the newest program participant. Earlier this year, KDP agreed to advertise only foods that comply with CFBAI’s Uniform Nutrition Criteria in advertising directed to children under age 12. KDP’s CFBAI pledge went into effect in July 2019.
Companies Agree to Strengthen their Children’s Advertising Commitments with CFBAI’s Updated Core Principles
CFBAI reports excellent compliance by CFBAI and CCAI participants in 2018
Upcoming BBB National Program Events
CARU Conference: Virtual Series
CARU Kidvertising 101 - New York
Each participant develops an individual pledge that sets out how it will comply with CFBAI’s Core Principles. Only foods that meet CFBAI’s Uniform Nutrition Criteria, 2nd ed. may be advertised to children. If participants
intend to advertise to children, they must identify those foods and provide the relevant nutrition information to the program administrator prior to advertising.
CFBAI revised its Core Principles in May 2020. CFBAI participants are updating their company-specific pledges to reflect the Core Principles which CFBAI will post when final.
Twice a year, CFBAI posts a list of qualifying products that participants have indicated they may advertise to children. To access the most recent list of qualifying products, click here.