Data Privacy Framework Services

Formerly BBB EU Privacy Shield

With the European Commission’s adequacy decision in July 2023, the Data Privacy Framework program replaces Privacy Shield and now serves as the primary mechanism for U.S. businesses to demonstrate compliance with data protection standards when processing the personal information of consumers from the European Union, the United Kingdom, and Switzerland, or other participating countries. BBB National Programs' active participants will experience a seamless transition from Privacy Shield to the Data Privacy Framework Program.

Program Impact

BBB National Programs operates a trusted, accessible, and independent third-party dispute resolution mechanism enabling individuals in the European Union, the United Kingdom, and Switzerland, or other participating countries, to resolve Data Privacy Framework Program complaints against participating U.S. businesses.   




Our no-cost online process provides prompt, thorough handling of privacy inquiries and complaints.


Our long-established independent non-profit organization ensures consumer complaints are heard and addressed.


We help you understand your redress options to ensure business accountability.


Procedures are detailed in our Rules and casework is published in our annual Procedure Reports.

Principles & Procedures

When a U.S. business joins the Data Privacy Framework Program, it makes a public commitment that its processing of European Union, United Kingdom, and Switzerland, or other participating countries', personal data will meet the data protection standards embodied in the Principles.


A business that chooses BBB National Programs as its IRM agrees to follow our Procedure Rules when responding to privacy complaints, and to keep the same promise to the individuals who make use of our dispute resolution service. 

How to File A Complaint

STEP 1: Contact the business, at the address listed in its privacy policy.  


STEP 2: Await a reply. The business must respond within 45 days. 

STEP 3: File your complaint with BBB National Programs.


STEP 4: Engage in our dispute resolution process as we work to resolve your complaint with the business. 


STEP 5: If issues remain, you may have additional redress options.




Frequently Asked Questions