DSSRC Administrative Closure #122
Social media advertising for a direct selling company that markets health and wellness products came to the attention of the Direct Selling Self-Regulatory Council (DSSRC) pursuant to its monitoring of the direct selling industry. DSSRC identified two Facebook posts that were disseminated by a Company salesforce member as communicating egregious health-related claims. One post listed several serious health-related conditions that can purportedly be treated by product use. In addition, the second post referred to the product as an “immunity protector” and was accompanied by the hashtags “Immune System” “Covid Protection” and “Covid19.”
In response to DSSRC’s inquiry, the Company stated that one of the posts has been removed while the other has been modified. DSSRC confirmed the removal of the one post and agreed that the second post was adequately modified. Based on the Company’s good faith actions to address the concerns of DSSRC, DSSRC administratively closed this inquiry.
(Closed on 1/15/21)