DSSRC Administrative Closure #37

DSSRC contacted a direct selling company about two social media posts disseminated on behalf of the company. The two social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the two disseminated social media posts conveyed unsubstantiated product, health and wellness benefits that the Company’s direct selling products can protect against COVID-19.

Both of the posts contained a generic support immune system claims but added that the best defense against COVID-19 is using the Company’s products to boost your immune system.

In response to being notified of the posts by DSSRC, the company determined that the posts were made by individuals that were no longer affiliated with the Company. The Company attempted to contact the internet providers to have the posts removed as they were in violation of the Company’s trademarks. During this process, the Company informed DSSRC that they were in fact able to come into contact with the former distributors and have the posts removed.

DSSRC expressed its appreciation to the Company for their efforts in having the posts removed and their dedication to further conduct their own compliance in detecting and removing non-compliant posts. Based upon the Company’s prompt actions, DSSRC administratively closed the inquiry. 

(closed 6/16/2020)