DSSRC Administrative Closure #43

DSSRC contacted a direct selling company about one social media post disseminated by a salesforce member. The subject social media post came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concerns that the social media post conveyed unsubstantiated product, health and wellness benefits that the Company’s direct selling products can protect against COVID-19.

The subject social media post claimed that the Company’s product can help boost your immune system and help protect you from COVID-19. In addition to the COVID-19 claims, the advertisement claimed that there were over 1,800 scientific studies showing that the Company’s product has various health benefits including, but not limited to, promoting cardiovascular health, supporting a strong immune system, and supporting healthy kidney function.

After being notified of the post in question by DSSRC, the Company informed DSSRC that the individuals post contained unauthorized health claims that violated the Company’s policies and procedures. The Company reached out to the distributor and had the post removed. Additionally, the Company educated the distributor about their policies and procedures and the importance of complying with U.S. law and the Company’s policies and procedures. The Company also informed DSSRC that they actively monitor social media posts in an attempt to swiftly remove any non-compliant posts.

DSSRC expressed its appreciation to the Company for its efforts in removing the posts and its dedication to educating their distributors. As a result of the prompt actions taken by the Company, DSSRC administratively closed the inquiry.

(closed 6/26/2020)