DSSRC Administrative Closure #67

DSSRC contacted a direct selling company about certain social media posts disseminated by salesforce members regarding product efficacy claims that referenced “Corona Virus.” DSSRC also identified more general product claims regarding viruses that DSSRC was concerned could be reasonably interpreted could be reasonably interpreted as meaning that the company’s products are effective against the coronavirus.

The direct selling company undertook action to promptly remove the social media posts in question. In addition, the company informed DSSRC that it broadened the search terms it uses to monitor its salesforce members to locate general virus claims that do not specifically reference coronavirus or COVID-19.

DSSRC expressed its appreciation to the Company for its due diligence in addressing DSSRC’s concerns and its good faith efforts to improve its monitoring of its salesforce. As a result of the prompt actions taken by the Company, DSSRC administratively closed the inquiry.

(closed on 7/5/2020)