NARB is made up of professionals from three different professional backgrounds: (i) national advertisers, (ii) advertising agencies, and (iii) public members (academics and other members of the public sector). Each appeals panel consists of three national advertisers, one agency representative, and one public sector representative. The term for membership is two years, and each member is eligible to be re-appointed for two additional two-year terms. 

Yes. The fee to appeal or cross-appeal an NAD decision to the NARB is $27,000 for National Partner members and $33,750 for companies who are not National Partner members. Challengers must include a non-refundable review fee of $5,000 with their letter requesting permission to appeal, which will be credited toward the filing fee for the appeal if the appeal is granted. If the NARB Chair grants a challenger’s request for an appeal, the challenger submits an additional $22,000 or $28,750 (National Partner and non-National Partner fees, respectively). BBB National Programs can waive or reduce the fee for any appellant or cross-appellant who can demonstrate economic hardship.

Yes, a challenger can appeal any claims not appealed by the advertiser by submitting a letter to the NARB Chair within five business days of receipt of the final case decision. In the case of a challenger appeal, the advertiser can appeal additional claims/issues by submitting a letter to the NARB Chair within five business days of receipt of the NARB Chair’s decision to grant the challenger appeal.