Influencer Trust Index Released
This study assesses consumer trust in the $24B influencer marketing industry, as well as consumer expectations regarding disclosure of material connections.
Kids Industry Connect
The 2025 Kids Industry Connect Summit brings together industry leaders to explore the fast-evolving landscape of marketing to children and teens in the United States. Connect with like-minded, forward-thinking brands for engaging sessions and CLE credit.
Navigating California's Lemon Law
BBB National Programs is helping manufacturers comply with California's Assembly Bill No. 1755, which introduces significant lemon law changes if a consumer intends to seek restitution or replacement of a motor vehicle.
Register Today
The National Advertising Division’s 2025 Annual Conference, Leading the Way in Ad Law, will take place on September 15-17 in Washington, DC. Join us for the nation’s premiere advertising law conference.
Political Ads Guidance
The Digital Advertising Accountability Program has issued new guidance on How to Ensure Transparency in Political Advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads.
The COPPA Rule
The Federal Trade Commission (FTC) finalized its changes to the Children’s Online Privacy Protection Act (COPPA) Rule, and Congress is re-examining COPPA 2.0. CARU breaks down what you need to know.
Automotive Disputes
BBB AUTO LINE helps settle vehicle warranty and lemon law disputes without the need for an attorney. But it is important to understand eligibility, which can depend on a number of factors such as the manufacturer of your vehicle.
Our Impact
Keeping Advertising Honest
Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.
Achieving Privacy Accountability
Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.
Protecting Children & Teens Online
Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.
Resolving Consumer Disputes
Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.
Emerging Issues & Programs
BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.
Explore BBB National Programs
Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.
BBB AUTO LINE
California Lemon Law Civil Action Arbitration
California Lemon Law Civil Action Mediation
Center for Industry Self-Regulation
Children’s Confection Advertising Initiative
Children's Advertising Review Unit (CARU)
Children's Food & Beverage Advertising Initiative (CFBAI)
Class Action Arbitration Program
Coalition for Better Advertising
CPRA Compliance
Data Privacy Framework (DPF) Services
Digital Advertising Accountability Program (DAAP)
Digital Health Privacy Program (DHPP)
Direct Selling Self-Regulatory Council (DSSRC)
Ford Extended Service Arbitration
Global Cross-Border Privacy Rules (CBPR)
National Advertising Division (NAD)
National Advertising Review Board (NARB)
Privacy Recognition for Processors (PRP) Certification
RMAI Services
Vendor Privacy Program Certification
Volkswagen Car-Net & Audi Connect
Media & Resources
Our National Partners
CEO Spotlight
Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin.
Enhancing Leadership Trust in a Time of Accelerating Change
From financial market swings to deregulation to workforce disruption and emerging technology such as generative and agentic AI, leaders are being asked to make tough decisions with limited visibility into what new challenges may be lurking around the corner. That much has been true for generations, but for today’s leaders, the challenge is particularly acute. So, how do we effectively lead in this time?
Upcoming Events
2025 National Advertising Division Annual Conference
September 15-17, 2025Washington D.C.
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.
Kids Industry Connect: A Children’s Advertising + Privacy Summit
November 12, 2025McLean VA
BBB National Programs' 2025 Kids Industry Connect Summit brings together industry leaders from across the toy, gaming, entertainment, food & beverage, streaming, and adtech sectors to explore the fast-evolving landscape of marketing to children and teens in the United States.