BBB National Programs: Executive Team


Picture of Eric Reicin

Eric D. Reicin

President & Chief Executive Officer


Picture of Vickie McCormick

Vickie McCormick, CPA, CGMA

Chief Financial Officer and Interim Chief Operating Officer


Mary Engle

Mary K. Engle 

Executive Vice President, Policy 


Picture of Harley Bledsoe

Harley Bledsoe

Chief Information Officer 


Picture of Jim Boyle

Jim Boyle

Chief Marketing and Communications Officer 


Picture of Lee Peeler

C. Lee Peeler

Senior Advisor


Karin Brotherton 

Director of Human Resources 


BBB National Programs: Program Leadership


Picture of Jon Brescia

Jon Bresia

Vice President

Digital Advertising Accountability Program


Picture of Laura Brett

Laura Brett

Vice President

National Advertising Division


Picture of Maureen Enright

Maureen Enright

 Vice President

Children’s Food and Beverage Advertising Initiative (CFBAI) and the Children’s Confection Advertising Initiative (CCAI)



Picture of Dona J Fraser

Dona J. Fraser

Vice President

Children’s Advertising Review Unit (CARU)®


Picture of Frances Henderson

Frances Henderson, JD, CIPP/US

Vice President and National Director, Privacy Initiatives

BBB EU Privacy Shield


Picture of Juan Herrera

Juan Herrera

Vice President, Dispute Resolution Programs



Picture of Ryan Keedy

Ryan Keedy

Vice President, Membership & Development

National Partner Program


Picture of Peter C Marinello

Peter C. Marinello

Vice President

Direct Selling Self-Regulatory Council (DSSRC)


BBB National Programs (BBB NP) is the home of independent self-regulatory and dispute resolution programs that include the National Advertising Division, National Advertising Review Board, BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit, Children’s Food and Beverage Advertising Initiative, Children’s Confection Advertising Initiative, Direct Selling Self-Regulatory Council, Electronic Retailing Self-Regulation Program, Digital Advertising Accountability Program, and the Coalition for Better Advertising Dispute Resolution Program.

BBB NP is where corporations, industry, and trade associations work together to address issues of national and international importance, and to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.