Chief Marketing and Communications Officer
BBB National Programs, Inc.
Jim Boyle joined BBB National Programs in March 2020 as Chief Marketing and Communications Officer.
BBB National Programs fosters trust, innovation, and competition in the marketplace through the development and delivery of effective third-party self-regulation, dispute resolution and other programs. BBB National Programs is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM).
Jim has a long track record of success in political and corporate messaging; trade association positioning; media, investor and government relations; and integrated marketing communications.
Prior to joining BBB National Programs, Jim and his wife, Kellie Boyle, launched Boyle Public Affairs (BPA) in 2010. BPA has served more than 50 clients since then, including trade associations and non-profit organizations such as the American Seed Trade Association, the RV Industry Association, and the American Productivity and Quality Center. Kellie continues to run the firm, with long-time clients also including NHK WORLD – JAPAN and the US Commission on International Religious Freedom.
A frequent source for stories on higher education issues, Jim became a recognized expert on education technology, finance and politics as president of College Parents of America from 2003 – 2010 and as vice president of brand marketing and corporate communications at Sallie Mae from 2000 - 2003.
Concurrent to his College Parents of America role, Jim served as management supervisor at LMO Advertising, Inc., where he oversaw the mid-Atlantic region’s biggest advertising account: the $90 million per year Army National Guard recruitment contract. Jim and his team pioneered advertising through such then-innovative channels as text messages, mobile apps, online search, music videos and short-film movie theater promotions.
Throughout the 1990’s, Jim served as Senior Vice President, Corporate Communications for Discovery Communications, Inc., during a time of rapid domestic and international growth (from an asset value of less than $100 million to greater than $1.2 billion). There he headed both internal and external communications, as well as global channel marketing, greatly contributing to the reputation management success of what became the world’s most respected media brand, Discovery Channel.
In the late 1980s, as employee #17 at CNBC, Jim created the corporate communications and community relations function for NBC’s first venture into cable television. This role came about following Jim’s service as director of programming publicity at the National Cable TV Association.
Jim began his career as a press secretary on Capitol Hill, where he served as chief spokesperson for two members of Congress – Don Clausen of California and Frank Wolf of Virginia. A native of Detroit, Jim holds a B.S. in Communications from Northwestern University, where he was a National Merit Scholar.