Mary K. Engle
Mary K. Engle
Executive Vice President, Policy
BBB National Programs, Inc.
Mary joined BBB National Programs in February 2020 as the Executive Vice President, Policy.
BBB National Programs fosters trust, innovation, and competition in the marketplace through the development and delivery of effective third-party self-regulation, dispute resolution and other programs. BBB National Programs is the home of industry self-regulatory and dispute resolution programs that include the National Advertising Division (NAD), National Advertising Review Board (NARB), BBB EU Privacy Shield, BBB AUTO LINE, Children’s Advertising Review Unit (CARU), Children’s Food and Beverage Advertising Initiative (CFBAI), Children’s Confection Advertising Initiative (CCAI), Direct Selling Self-Regulatory Council (DSSRC), Digital Advertising Accountability Program (Accountability Program), and the Coalition for Better Advertising Dispute Resolution Program (CBA DRM).
Before joining BBB National Programs, Mary directed the Federal Trade Commission’s (FTC) Division of Advertising Practices, enforcing truth-in-advertising principles for national advertising matters, including claims about food, dietary supplements, medical devices, alcohol, tobacco, and broadband. She also examined social media and digital technology marketing practices. Her investigations and law enforcement actions in this area helped create new policy and standards that are now used to govern influencer marketing, native advertising, and privacy cases.
Mary held several management positions at the FTC and served as an advisor to a commissioner and two directors of the Bureau of Consumer Protection. During her government career, she received several awards for her work including the Meritorious Executive Rank Award from President Obama for accomplishments in the management of U.S. government programs and the FTC Chairman’s Award for the Commission’s 2000 Media Violence Study and Report.
Before joining the FTC, Engle practiced law with a firm in Washington, D.C. She is a graduate of Harvard University and received her J.D. from the University of Virginia.