Privacy Initiatives

Privacy: What, Why, Who

Data privacy is a critical topic in today’s digital world. Even as business leaders have grown to understand the need to demonstrate genuine respect for consumers’ privacy preferences, they have also realized that they cannot earn consumer trust on their own. BBB NP’s privacy programs—BBB EU Privacy Shield, Children’s Advertising Review Unit, and Digital Advertising Accountability Program—serve a crucial role for those businesses that wish to “walk the talk” on privacy practices. Each of these programs focuses on different facets of privacy, with the common goal of helping businesses hold themselves accountable as they align their practices with privacy standards, from COPPA to Privacy Shield to the DAA Self-Regulatory Principles Keep reading for more information and insights from the cutting edge of the evolving privacy conversation.


COPPA for App Developers

Are you an app publisher looking to make it big with that addictive new game you’ve come up with? Does your imagination spawn brilliant, colorful worlds that are the perfect setting for that mobile app game? Are you looking at ways to monetize your new app with different types of third-party data collection, including interest-based advertising? If you’ve answered “yes” to at least one of these questions, you might want to think about your obligations under the Children’s Online Privacy Protection Act of 1998, also known as COPPA. 

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Top 5 Takeaways from the CCPA Hearings

In December, BBB National Programs staff attended the Attorney General hearings on the California Consumer Privacy Act (CCPA). The CCPA hearings were in the style of a public forum, with staff from the California Attorney General’s office listening intently to community input. (Written comments were also accepted and can be downloaded here.) The hearings included business representatives from a wide variety of industries and businesses of all sizes. Even with such diversity of industry, testimony coalesced around three main themes: (1) implementation hurdles such as the narrow timeline, (2) the need for clarity, and (3) the risk of unintended consequences. 

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Listen to our Podcasts


Age Ain’t Nothing but a Number. Or is it?

Certain online platforms are required by COPPA law to screen users’ age. Is your platform one that should be? What are the specifics mandated by this law? Find out how this multi-faceted regulation affects your business as we explore this topic with Dona Fraser, VP, and Angela Tiffin, Senior Attorney at the BBB NP’s Children’s Advertising Review Unit.

COPPA is Changing, Is Your Business Ready?

Are you a business owner that caters to children? It is imperative to stay up-to-date on the latest laws protecting children in advertising. Dona Fraser, Vice President of CARU takes us through the changing landscape of COPPA laws relating to this trending topic. Don’t miss out on this thought-provoking conversation.




GDPR Resources


GDPR Resources


While we do not provide specific GDPR compliance services, we are providing this resources page as a compilation of resources for companies seeking in-depth information on a range of GDPR-related topics.



GDPR Glossary of Key Terms


The following GDPR glossary offers some useful terminology related to the General Data Protection Regulation broken down into simple, straightforward language.



Tips to Navigate GDPR


We have partnered with data privacy experts from the U.S. Department of Commerce to host a webinar that helps guide you through impending changes in European Union privacy laws and their implications for data transfers to the United States.






Dispute resolution and compliance support for businesses using the EU-US & Swiss-US Privacy Shield Frameworks 





Evaluating child-directed advertising and promotional materials to advance truthfulness and consistency 


Providing independent third-party enforcement of cross-industry privacy standards covering data collection and use in targeted online ads