BBB National Programs Leadership

Executive Leadership

Jon Brescia

Apr 27, 2020, 14:37 PM
Name : Jon Brescia
Position : Vice President
Additional details : Digital Advertising Accountability Program

Jon Brescia is a Vice President at BBB National Programs. In this role, he leads the Digital Advertising Accountability Program, a self-regulatory unit that monitors companies’ interest-based advertising practices to ensure that they comply with the Digital Advertising Alliance (DAA)’s cross-industry principles. Mr. Brescia also lends his expertise in tech policy to lead and support new BBB National Programs projects and initiatives. Recently, he developed and led the Political Advertising Transparency Project, which monitored digital political advertising during the 2020 political campaign season for compliance with the DAA’s political advertising principles and identified trends, gaps, differences, and limitations in publicly available political advertising data.  

As an attorney with nearly a decade of experience in data privacy, Mr. Brescia has personally overseen more than 100 consumer protection actions covering a wide variety of data privacy issues, including precise location data, cross-device tracking, and compliance with the Children’s Online Privacy Protection Act. In addition to his work with BBB National Programs, Mr. Brescia is also a regular guest lecturer on data ethics at Georgetown University. 

Picture of Jon Brescia

Jon Brescia

Apr 27, 2020, 14:37 PM
Name : Jon Brescia
Position : Vice President
Additional details : Digital Advertising Accountability Program

Jon Brescia is a Vice President at BBB National Programs. In this role, he leads the Digital Advertising Accountability Program, a self-regulatory unit that monitors companies’ interest-based advertising practices to ensure that they comply with the Digital Advertising Alliance (DAA)’s cross-industry principles. Mr. Brescia also lends his expertise in tech policy to lead and support new BBB National Programs projects and initiatives. Recently, he developed and led the Political Advertising Transparency Project, which monitored digital political advertising during the 2020 political campaign season for compliance with the DAA’s political advertising principles and identified trends, gaps, differences, and limitations in publicly available political advertising data.  

As an attorney with nearly a decade of experience in data privacy, Mr. Brescia has personally overseen more than 100 consumer protection actions covering a wide variety of data privacy issues, including precise location data, cross-device tracking, and compliance with the Children’s Online Privacy Protection Act. In addition to his work with BBB National Programs, Mr. Brescia is also a regular guest lecturer on data ethics at Georgetown University. 

Picture of Jon Brescia
Program Leadership

Jon Brescia

Apr 27, 2020, 14:37 PM
Name : Jon Brescia
Position : Vice President
Additional details : Digital Advertising Accountability Program

Jon Brescia is a Vice President at BBB National Programs. In this role, he leads the Digital Advertising Accountability Program, a self-regulatory unit that monitors companies’ interest-based advertising practices to ensure that they comply with the Digital Advertising Alliance (DAA)’s cross-industry principles. Mr. Brescia also lends his expertise in tech policy to lead and support new BBB National Programs projects and initiatives. Recently, he developed and led the Political Advertising Transparency Project, which monitored digital political advertising during the 2020 political campaign season for compliance with the DAA’s political advertising principles and identified trends, gaps, differences, and limitations in publicly available political advertising data.  

As an attorney with nearly a decade of experience in data privacy, Mr. Brescia has personally overseen more than 100 consumer protection actions covering a wide variety of data privacy issues, including precise location data, cross-device tracking, and compliance with the Children’s Online Privacy Protection Act. In addition to his work with BBB National Programs, Mr. Brescia is also a regular guest lecturer on data ethics at Georgetown University. 

Picture of Jon Brescia