Corinne Routhier

In her role as Vice President, National Partners and Business Development, Corinne brings extensive experience building strategic partnerships, driving growth, and enhancing member engagement across national platforms. Since joining BBB National Programs in 2020, she has served as a vital member of the National Partner and Business Development team, playing a key role in expanding the organization’s influence through high-impact collaborations and revenue-generating initiatives.

Prior to her tenure at BBB National Programs, Corinne served as Vice President of Business Development and Member Services at the National Grocers Association, where she led nationwide partnership strategies, launched dynamic member engagement programs, and significantly increased organizational revenue. Her leadership in this role was instrumental in strengthening the association’s value proposition to its member base and industry partners.

Corinne brings more than 15 years of experience in the hospitality industry, having held strategic positions with Associated Luxury Hotels International, Renaissance Hotels, and Marriott International. In these roles, she cultivated lasting corporate and association partnerships, executed large-scale industry events, and consistently delivered innovative client solutions. Her deep expertise in relationship management and strategic planning has made her a trusted leader across sectors.

A results-driven and relationship-focused professional, Corinne continues to leverage her extensive cross-industry experience to forge meaningful partnerships and support the mission of BBB National Programs.