BBB National Programs Archive

The Electronic Retailing Self-Regulation Program (“ERSP”), the ele ctronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that direct response marketer The Obesity Research Institute has provided a reasonable basis for statements regarding the general weight-loss propensity of its Propolene weight- loss supplement in a short form direct response advertisement, and agreed to modify other performance and establishment claims included in its advertisement. The truth and accuracy of the marketer’s claims came to the attention of ERSP through an anonymous consumer challenge.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended that NxCare, Inc., marketers of the Methyl Ripped fat burner, discontinue product superiority claims and modify weight-loss related product performance claims. The marketer’s advertising was reviewed pursuant to an anonymous challenge.

December 8, 2006 – The Electronic Retailing Self-Regulation Program (ERSP) has recommended that NxCare, Inc., marketers of the Methyl Ripped fat burner, discontinue product superiority claims and modify weight-loss related product performance claims. The marketer’s advertising was reviewed pursuant to an anonymous challenge.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended NxCare, Inc., marketer of SlimQuick Dietary Supplement (“SlimQuick”), modify testimonials and advised the marketer on general disclosures in future advertising. NxCare’s advertising was challenged by an anonymous competitor.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended NxCare, Inc., marketer of SlimQuick Dietary Supplement (“SlimQuick”), modify testimonials and advised the marketer on general disclosures in future advertising. NxCare’s advertising was challenged by an anonymous competitor.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended  NxCare,  Inc., marketer  of  NV Dietary  Supplement  (“NV”),  modify certain performance  and testimonial  claims,  including  “rapid  weight  loss” claims,  and more carefully qualify its exclusivity claims. NxCare’s advertising was challenged by an anonymous competitor.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Nutrex, Inc., modify or discontinue certain claims for Lipo-6 dietary supplement  and the  company  has  agreed  to do so.  The marketer’s  advertising  was reviewed pursuant to an anonymous challenge.

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Natural Factors Nutritional Products, Inc. has provided a reasonable basis for certain advertising claims made for the PGX Daily Ultra Matrix Softgels, SlimStyles Weight Loss Drink Mix and WellBet PGX capsules. The marketer has agreed to discontinue certain other claims.

The Electronic Retailing Self-Regulation Program (ERSP) announced that MZ Direct Response LLC (MZ Direct), marketers of the Velform Sauna Belt, has provided adequate support for one general efficacy claim. ERSP recommended the company modify or discontinue express performance, immediacy, testimonial, establishment, and comparative claims. The marketer’s advertising was reviewed pursuant to anonymous consumer and competitive complaints.

The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct -response industry’s self-regulatory program supervised by the National Advertising Review Council (“NARC”), announced that direct response marketer Murad, Inc.

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Moxxor LLC has provided adequate support for claims related to the general effectiveness of the key ingredient but recommended the marketer modify comparative performance and quantified superiority claims.

The Electronic Retailing Self-Regulation Program (ERSP) has asked 2-Day SlimDown Dietary Supplement (“2-Day SlimDown”) marketed by Momentum Direct, to modify quantified performance claims and comparative claims, and add a disclosure to testimonials. The marketer’s advertising was reviewed pursuant to ERSP’s monitoring program.

The Electronic Retailing Self-Regulation Program (ERSP) announced that Scalp Med Hair Restoration for Men and Women (“Scalp Med”), marketed by Modern Health Labs, Inc. (“MHL”), has provided a reasonable basis for establishment, safety, and performance claims.  The marketer voluntarily discontinued some product claims and ERSP has recommended the marketer discontinue a specific comparative claim. The marketer’s advertising was reviewed pursuant to ERSP’s monitoring program.

The Electronic Retailing Self-Regulation Program (ERSP) announced that Meliorra LLC (Meliorra), marketers of the Avotone Wrinkle Relaxant Cream, has voluntary modified performance claims and provided a reasonable basis for specific comparative and establishment claims. ERSP remains concerned about certain permanency claims and has asked Meliorra to modify the claims in question. The marketer’s advertising was reviewed pursuant to ERSP’s monitoring program.

The Electronic Retailing Self-Regulation Program (ERSP), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (NARC), announced that Medifast, marketers of The Medifast 980 Weight-Loss Plan, has voluntarily discontinued certain establishment claims , agreed to modify its testimonials, and agreed to add a disclaimer to clarify the Medifast program and results.

The Electronic Retailing Self-Regulation Program (ERSP), announced that Maximizer Health Labs, has failed to submit a substantive response to a monitoring and competitive inquiry regarding core claims made in a direct response advertisement for the sleep aid supplement Alteril.

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Massachusetts Health Plaza (MHP ), marketers of Hoodia Gordonii BIOptimax 24/7 Nutritional Supplement (BIOptimax), have provided a reasonable basis for certain ingredient claims. ERSP has recommended the marketer modify other claims to clarify typical product performance. The marketer’s advertising was reviewed pursuant to an anonymous challenge.

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Lumiport, LLC (Lumiport), marketer of the DermaStyle Skin Care Light (DermaStyle), provided a reasonable basis for its claims of general product efficacy and also requested modification of certain core claims in an effort to communicate a more unambiguous message to consumers.

The Electronic Retailing Self-Regulation Program (ERSP) announced that LL& C Dealer Services (LL&C), marketers of the Tornado Fuel Saver, have provided a reasonable basis for general performance claims and was asked to modify specific quantified performance claims and to include disclaimers over product testimonials. The marketer’s advertising was reviewed pursuant to ERSP’s monitoring program.