BBB National Programs Archive

The Electronic Retailing Self-Regulation Program (ERSP) has determined that the Lifevantage Corporation has provided a reasonable basis for several performance and general establishment claims for the Protandim Dietary Supplement, but recommended modifying certain claims. The marketer’s advertising came to ERSP’s attention pursuant to ERSP’s routine monitoring efforts.

LifeOne.org, marketer of the LifeOne Cancer Treatment Formula (LifeOne), has voluntarily discontinued certain performance and comparative claims, following an inquiry by the Electronic Retailing Self-Regulation Program (ERSP). The marketer has agreed to modify the remaining establishment claim.

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Lemonade Weight Loss LLC, marketer of the Lemonade Weight Loss Diet program, provided adequate support for general performance claims but recommended the marketer modify certain claims and add disclosures regarding the meal plan and diet components.

The Electronic Retailing Self-Regulation Program (ERSP) determined that Lean For Life, LLC (“Lean For Life ”), marketers of Lean Bean Coffee (“Lean Bean”),  have supported comparative claims and some safety claims. ERSP recommended, however, that the marketer modify specific weight- loss claims and claims that suggested the efficacy of individual ingredients equaled the efficacy of the product. The marketer’s advertising came to ERSP’s attention through an anonymous challenge.

The Electronic Retailing Self-Regulation Program (ERSP) has noted that Kittrich Corporation (Kittrich), marketer of the Heavy Air Shoes, is currently revising future advertising and has recommended the modification of disclosures and reinforcement of a diet and exercise plan in future advertising. Kittrich’s advertising was brought to ERSP’s attention through its ongoing monitoring program.

The Electronic Retailing Self-Regulation Program (ERSP) announced that Janson Beckett Cosmeceuticals (Janson Beckett), marketers of AlphaDerma CE anti-aging treatment, have provided support for broad comparative claims as to the ease of use of their product compared to Botox. However, ERSP has asked that Janson Beckett modify general performance, establishment, and testimonial, and specific comparative claims in online advertising. The marketer’s advertising was reviewed pursuant to an anonymous competitive challenge.

The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that direct response marketer ITV has been asked to either discontinue or significantly modify its 30-minute infomercial for the Sea Vegg Nutritional Supplement.  The truth and accuracy of the marketer’s claims came to the attention of ERSP through its ongoing monitoring program.

The Electronic Retailing Self -Regulation Program (ERSP) has determined that Iovate Health Sciences International, Inc., has provided a reasonable basis for certain claims for the Aplodan body-building dietary supplement, but recommended the company modify or discontinue certain claims. The marketer’s advertising was challenged by WellNx Life Sciences, a competing manufacturer of nutritional supplements.

The Electronic Retailing Self -Regulation Program (ERSP) has determined that Iovate   Health   Sciences Inc.   (Iovate)   has   substantiated performance, establishment,  and exclusivity  claims   for  the  Sleep  MD  Formula   and  found  the  marketer’s voluntary   modification   of  the  expert  endorsement   claim   to  be  adequate.   The  marketer’s advertising  was challenged  by WellNx Life Sciences,  a competing manufacturer  of nutritional supplements.

The Electronic Retailing Self -Regulation Program (ERSP) has determined that Iovate Health Sciences Inc., has provided a reasonable basis for general product performance claims for the JointMD Joint Relief supplement, but recommended others be discontinued.  The  marketer’s  advertising  was  brought  to  ERSP’s  attention  by  WellNx  Life Sciences, a competitive manufacturer of nutritional supplements.

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Iovate Health Sciences International, Inc. (Iovate), has provided a reasonable basis for certain claims for the Cylaris weight-loss supplement, but recommended modification of others. The marketer’s advertising was challenged by WellNx Life Sciences, a competing manufacturer of nutritional supplements.

The  Electronic  Retailing  Self-Regulation  Program  (ERSP) announced that Iovate Health Sciences International (Iovate), marketers of the Hydroxycut Nutritional Supplement, have provided a reasonable basis for all general and specific performance claims, but was asked to modify certain disclaimer language and testimonials. The marketer’s advertising was reviewed pursuant to ERSP’s monitoring program.

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Iovate Health Sciences International (Iovate), marketers of the Accelis Weight Loss Supplement (Accelis), have provided a reasonable basis for all general performance and testimonial claims. ERSP has recommended the marketer modify secondary claims. The marketer’s advertising was reviewed pursuant to an anonymous challenge.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Investing Daily, a division of Capitol Information Group, Inc., modify or discontinue certain claims for the Personal Finance program, the company’s subscription service for investment recommendations.

The Electronic Retailing Self-Regulation Program (ERSP), announced that it will refer direct response, Spanish-Speaking advertising disseminated by International Nutrition Master, Inc., marketers of Hepatol Complex, to the Federal Trade Commission (“FTC”). The truth and accuracy of the marketer’s claims came to the attention of ERSP through an anonymous consumer complaint.

The Electronic Retailing  Self-Regulation  Program (ERSP) has determined  that Intelligent  Beauty,  Inc. has provided  a reasonable  basis for  a  general   establishment   claim,   but  recommended  the  marketer  modify  or discontinue certain claims for the iQ Clear Remedy Acne System.

The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Incredible Discoveries modify establishment, performance, testimonial, health and safety, and comparative claims for its “Hoodia Superslim 400” product

iMNatural.com, contacted by the National Advertising Division in the course of a challenge to certain advertising claims for the company’s “Garcinia Cambogia Powder with 50% HCA Dietary Supplements” has advised NAD that it is permanently discontinuing challenged claims for the product, including:  “Some of the possible health benefits of Garcinia Cambogia [are that it]… fights… [the] ebola virus.”

The Electronic Retailing Self-Regulation Program (ERSP) announced that Iceland Health, Inc. (Iceland Health), marketers of the Iceland Health Maximum Strength Omega-3 nutritional supplement, have a basis for the safety claims made during a half-hour infomercial. ERSP, which reviewed the advertising following an anonymous consumer challenge, did ask the advertiser to modify unqualified superiority and performance claims.