BBB National Programs Archive

Celebrities’ Secret Participates In ERSP Forum

New York,NY– May15, 2006 – The Electronic Retailing Self-Regulation Program (ERSP) recommended that Celebrities’ Secret, marketer of the Celebrities’ Secret GF6 Growth Factor Oral Spray (GF6), make significant modifications to its advertising.  The marketer’s advertising came to ERSP’s attention through ERSP’s ongoing monitoring program.

ERSP, the electronic direct-response industry’s self-regulatory forum, is administered by the Council of Better Business Bureaus (CBBB) with policy oversight by the National Advertising Review Council (NARC).

Claims identified by the ERSP included:

  • “Take years off their bodies.”
  • “Rejuvenate and repair the cells you had when you were young.” “..first non-injective…clinically  proven…”
  • “Safe, all natural oral spray.”

The marketer represented to ERSP that no new air time had been purchased currently for this infomercial as reviewed. However, given the aggressive claims made in both the infomercial and on the Website, ERSP strongly urged Celebrities’ Secret to make significant modifications to its advertising.

“Be advised that we are considering your concerns and if we have to, we will make necessary changes to satisfy and accommodate the NARC,” the company said in its marketer’s statement.

“We are currently not on the air and will not further air our infomercial until this matter is cleared up with the N.A.R.C. We are also removing the infomercial clip from our Website,” the marketer said.