BBB National Programs Archive
Equibal Inc. Participates In ERSP Forum
New York,NY– Oct. 29, 2007 – The Electronic Retailing Self-Regulation Program (ERSP) has determined that Equibal, Inc., marketer of the You Can Shave Too Shaving Formula, can support one performance claim for the product. The company has voluntarily discontinued a second claim. The marketer’s advertising was brought to ERSP’s attention pursuant to a consumer inquiry.
ERSP, the electronic direct-response industry’s self-regulatory forum, is administered by the Council of Better Business Bureaus (CBBB) with policy oversight by the National Advertising Review Council (NARC).
Claims at issue in the ERSP inquiry included:
- “You Can Shave Too actually slows down hair growth”
- “Won’t leave you with a nasty razor burn or bumps all over your neck”
At the outset of ERSP’s inquiry, the marketer said it has voluntarily discontinued use of the claim
- “You Can Shave Too actually slows down hair growth.”
Followin g its review of the evidence submitted by the advertiser, ERSP determined that the marketer provided a reasonable basis for its claim that You Can Shave Too “Won’t leave nasty razor burn or bumps all over your neck.”
The company, in its marketer statement, said “Equibal is happy that ERSP agreed that our claim has been properly supported. We are a strong advocate of industry self regulation.”