BBB National Programs Archive

ERA/ERSP 2018 Government Affairs Fly-In

At this year’s ERSP Summit, legal professionals and industry leaders will discuss trends in direct response advertising. During the half-day workshop, topics will include: self-regulation of e-commerce practices; lavish lifestyle and implied earnings claims in wealth creation advertising; and insights from BBB representatives about how the organization evaluates companies and handles complaints.

When:  Wednesday, May 23, 2018
Where: Venable LLP, 600 Massachusetts Avenue, NW, Washington, D.C.
Time: 1:00 PM – 5:00 PM

This half-day workshop is held in conjunction with the Electronic Retailing Association Annual Government Fly-in.

Panels will include:

Trending Topics in Direct Response Advertising

This panel of advertising attorneys will discuss the latest issues facing the direct response industry. Topics will include: negative option marketing, influencer marketing, testimonials and endorsements, claim substantiation, and recent regulatory developments at the federal and state levels.

Jeffrey Greenbaum – Frankfurt Kurnit Klein & Selz PC

Roger A. Colaizzi – Venable LLP
Edward F. Glynn, Jr. – Locke Lord LLP
Riëtte van Laack – Hyman, Phelps & McNamara, P.C.

Better Business Bureau in Focus: How Businesses and BBB Can Work Together

BBB professionals will discuss how the organization evaluates businesses, handles complaints, and how it all fits together in a company’s online BBB Business Profile. Learn how to use BBB as a resource and what consumers look for when choosing to do business with a company.

Steve Salter – Senior Vice President, BBB Services, CBBB

Phylissia Clark – VP of Public Relations & Communications, BBB Serving North Central Texas
Jane Driggs – President and CEO, BBB Serving Utah
Steve Thorne – CEO, National Marketing & Learning

Lavish Lifestyles: How the FTC and Self-Regulators Evaluate Earnings Claims

What constitutes an earnings claim and how can advertisers properly disclose what’s typical? FTC and industry professionals discuss recent regulatory and self-regulatory developments, with a focus on how express and implied earnings claims are evaluated.

John E. Villafranco – Kelley Drye & Warren, LLP

Leonard L. Gordon – Venable, LLP
Lois C. Greisman – Associate Director, Division of Marketing Practices, FTC
Konrad Sopielnikow – Co-Founder, FortuneBuilders, Inc.

A Conversation with ASRC

Linda A. Goldstein (BakerHostetler) sits down with ASRC directors to discuss the latest developments in self-regulation and direct response advertising, and shares her perspective as an industry attorney.

Linda A. Goldstein – BakerHostetler (Moderator)

Dona Fraser – Director, Children’s Advertising Review Unit (CARU)
Peter Marinello – Director, Electronic Retailing Self-Regulation Program (ERSP)
Lee Peeler – President & CEO, Advertising Self-Regulatory Council (ASRC)


You can learn more or register here.