BBB National Programs Archive

ERSP Refers Advertising for Aspire to FTC; Marketer Fails to Respond to ERSP Inquiry

New York, NY – Apr. 18, 2017 – The Electronic Retailing Self-Regulation Program (ERSP) will refer direct response advertising for Aspire, marketed by Digital Altitude, LLC, to the Federal Trade Commission (FTC) after the marketer failed to respond to an ERSP inquiry.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to an anonymous competitive challenge.

Claims at issue in the initial inquiry included:

  • “These Two 7-Figure Earners Are About To Hold You By The Hand And Take You To $10,000/Month Faster Than You Couldn’t Have Ever Imagined…”
  • “If you follow the steps, follow what you’re taught, you’re going to be living the lifestyle.”
  • “And then picture going from $1 to $10,000 a month quite possibly in less than 3 months”
  • “… with this system, I have managed to earn over $68,000 guys, in the matter of 8 weeks”; “With the system I’ve been able to earn $1,500 in my first week … I had a day where I generated over $14,250.”

Pursuant to the ERSP Policies and Procedures, after failing to provide a substantive response to ERSP’s original inquiry within fifteen calendar days, the marketer was afforded a second ten-day period in which to submit a substantive response. The marketer did not do so. Pursuant to ERSP Policies and Procedures, this matter has been referred to the FTC.