BBB National Programs Archive

ERSP Refers Advertising for Marco Kozlowski to FTC; Marketer Fails to Respond to ERSP Inquiry

New York, NY – Dec. 17, 2015 – The Electronic Retailing Self-Regulation Program (ERSP) will refer direct-response advertising for Marco Kozlowski, marketed by At Will Events, LLC, to the Federal Trade Commission (FTC) after the marketer failed to respond to an ERSP inquiry.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to an anonymous challenge.

Claims at issue in the initial inquiry included:

  • “…build you up with specific tools and knowledge to get you to buy properties anywhere at anytime using zero money and zero risk”
  • “When you attend this life-changing event, Marco will personally show you in just 4 steps how you can start making more money than you ever thought possible.”
  • With Marco’s help in the last 90 days, I was able to get 2 deals under contract. 1 is a quad … has a 26% cap rate and makes $7,000 a year. And the other is a 12 unit apartment building that makes about $33,000 a year.”
  • “In the first day, Marco saved me $590,000.” [Tom Shepard – Concord, NC]
  • “So we’re going to show you how to buy them right so no matter what happens in the economy, no matter what happens in the market, you’re always going to make money.”

Pursuant to the ERSP Policies and Procedures, after failing to provide a substantive response to ERSP’s original inquiry within fifteen calendar days, the marketer was afforded a second 10-day period in which to submit a substantive response. The marketer did not do so. Pursuant to ERSP Policies and Procedures, this matter has been referred to the FTC.