BBB National Programs Archive

ERSP Refers Advertising for Million Dollar Edge to FTC

Marketer Fails to Respond to ERSP Inquiry

New York, NY – June 27, 2012 – The Electronic Retailing Self-Regulation Program (ERSP) has referred direct response advertising for the Million Dollar Edge Affiliate Marketing Program to the Federal Trade Commission (FTC) after the marketer, Life Without Limits, Inc., failed to respond to the ERSP inquiry.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to ERSP’s ongoing monitoring program.

Claims at issue in the initial inquiry included:

• “I’m ready to show you exactly how I was able to go from $600 to my name to bringing in $60,000 per month like clockwork.”
• “’Screw-Up Proof’ System Generates Cash Like Clock-Work”
• “PROVEN System That Puts Money In YOUR Pocket FAST & EASY”
• “Discover The System Which Puts A Staggering $617,473.19 PROFIT Into My Bank Account Automatically”
• “…learn exactly how to generate over $100,000 in the next six months”
• “Brandon Earned $23,000 In Only His Second Month! ‘Thanks to Jeremy, my best month in my new business venture has been $56,000.’” [Brandon B., New York]
• “I’m actually looking for a select group of people I can mentor and help achieve 6 and 7 figure incomes using my simple, easy and unique money making system.”

After the marketer failed to provide a substantive response to ERSP’s original inquiry within fifteen calendar days, the company was afforded a second ten-day period in which to submit a substantive response. Upon the marketer’s failure to respond, ERSP referred the matter to the FTC for further review.