BBB National Programs Archive

ERSP Refers Advertising for to FTC; Marketer Fails to Respond to ERSP Inquiry

New York, NY – Nov. 7, 2016 – The Electronic Retailing Self-Regulation Program (ERSP) will refer direct response advertising for to the Federal Trade Commission (FTC) after the marketer failed to respond to an ERSP inquiry.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program.

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Pursuant to the ERSP Policies and Procedures, after failing to provide a substantive response to ERSP’s original inquiry within fifteen calendar days, the marketer was afforded a second ten-day period in which to submit a substantive response. The marketer did not do so. Pursuant to ERSP Policies and Procedures, this matter has been referred to the FTC.