BBB National Programs Archive

ERSP Refers Advertising for Super Affiliate Lab to FTC for Further Review, After Marketer Failed to Respond to ERSP Inquiry

New York, NY – February 25, 2013 – The Electronic Retailing Self-Regulation Program (ERSP) will refer direct response advertising for Super Affiliate Lab Affiliate Marketing Program to the Federal Trade Commission (FTC) after the marketer,, Inc., failed to respond to an ERSP inquiry.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program.

Claims at issue in the initial inquiry included:
• “Become An Over-Paid Super Affiliate Generating Huge Monthly Commission Checks Of Up To $700 – $5,500+ By Simply Sending Traffic To Our Sites!”
• “People just like you, are making an extra $1,000, $2,500 and even $5,500+ promoting our products!”
• “…easy way to make money with affiliate marketing…”
• “…You’ll Make Huge Cash With Our Program”
• “Sign-Up Today, And You Can Start Making Money As Soon As Tonight!”

Pursuant to the ERSP Policies and Procedures, after failing to provide a substantive response to ERSP’s original inquiry within fifteen calendar days, the marketer was afforded a second ten-day period in which to submit a substantive response. The marketer did not do so. Pursuant to ERSP Policies and Procedures, this matter has been referred to the FTC.