New York, NY – Nov. 5, 2007 – The Electronic Retailing Self-Regulation Program (ERSP) has referred advertising by Nusoma Research Inc., marketer of the OmegaSlim dietary supplement, to the Federal Trade Commission (FTC) following the marketer’s failure to participate in an ERSP inquiry.

ERSP, the electronic direct-response industry’s self-regulatory forum, is administered by the Council of Better Business Bureaus (CBBB) with policy oversight by the National Advertising Review Council (NARC).

Claims at issue in the initial inquiry included:

• “Specifically For Women”; “Weight Loss formula made especially for women”
• “Enhances Rapid Weight Loss”; “The OmegaSlim formula is also stimulant-free and includes 8 unique complexes that are designed to enhance weight loss!”
• “Supports Healthy Skin and Hair”; “OmegaSlim’s unique blend of antioxidants, a four-source calcium blend and specific omega oils not only boosts metabolism, but helps support healthy skin and hair.”
• OmegaBeauty Complex: Essential oil blend to help support weight loss”;”FemmeVit Complex: Specific vitamins for women to help support weight loss”;”QuatroCal Complex: Four-source calcium blend to help support fat burning.”;”HerbaSLim Complex: Caffeine-free green tea extract to enhance calorie burning.”;”Craveless Complex: Specialized blend to help support reduced food cravings.”;”PMS-EAZE Complex: Complex designed to help support reduced PMS symptoms.”;”StressReduce Complex: Designed to help support reduced cortisol levels.”;”H2O-Shed Complex: Herbal complex designed to help reduce water retention.”
• “Clinically Proven”
• Countless hours of time and effort were spent researching and developing the OmegaSlim formula. The ingredients found in the OmegaSlim formula have been heavily researched, and are included based on the positive results of several clinical trials.”
• “I lost 3 Dress Sizes & 5 Inches Off My Waist”
• “OmegaSlim is the worlds first fat burner designed specifically for a woman’s body that comes in the form of a fast-acting soft gel”

ERSP contacted the marketer several times to request substantiation for core claims made in its advertising and the marketer failed to file a substantive written response. Pursuant to ERSP Policy and Procedures, the matter has been referred to the Federal Trade Commission.