BBB National Programs Archive
Following CARU Inquiry, Art for Kids Modifies Website to ‘Better Protect Children’s Privacy
New York, NY – Oct. 28, 2015 – Art for Kids, LLC, operator of the website ArtforKidsHub.com, has modified its website and advertising practices to better protect children’s privacy, following an inquiry by the Children’s Advertising Review Unit.
CARU is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. CARU monitors advertising to children in all media. CARU also examines websites and apps for compliance with CARU’s Self-Regulatory Program for Children’s Advertising – which includes guidelines on online privacy protection – and the federal Children’s Online Privacy Protection Act (COPPA).
The ArtforKidsHub.com site is an extension of a video series, Art for Kids Hub, that appears on the YouTubeKids app. The site features videos that teach children how to draw, paint and sculpt. It also contains instructional videos for children under 5, a parent/teacher area and a shopping area.
Art For Kids Hub, in its advertiser’s statement, said it “accepts CARU’s decision in its entirety and has made the changes to its Website, implementing CARU’s recommendations.”