New York, NY – July 14, 2015  – Healthy Solutions, LLC., has said that it will discontinue challenged advertising claims for the company’s PhytoZon dietary supplement, following an inquiry from the National Advertising Division.

NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus.

The claims at issue were challenged by the Council for Responsible Nutrition (CRN) and included:

• “Forget Pain Today.”
• “Doctor Approved – Rediscover Your Youth and Vitality.”
• “Results You Can Experience Immediately.”
• “The National Advertising Division of the Council of Better Business Bureaus, which monitors “truth in advertising” found that this compound was, ‘…a revolutionary solution, a breakthrough, all natural treatment in joint pain that does what no other products have done before,’ that it ‘…actually helps alleviate Arthritis symptoms and increases flexibility and mobility’ and that it may help ‘…in as fast as 7 days.’”
• “Proven Effective Results.”

Upon receiving NAD’s initial inquiry, the advertiser represented to NAD that the challenged claims would be permanently discontinued.

In its decision, NAD said that it appreciated the advertiser’s voluntary effort to permanently discontinue the challenged claims.  Given the lack of evidence in the record, NAD determined such action was necessary and appropriate.

Healthy Solutions, in its advertiser’s statement, said the company agreed “to take NAD’s recommendations into account in future advertising.”