BBB National Programs Archive

 

NAD Finds EP Henry Violated NAD Procedures

New York, NY – June 25, 2015 – The National Advertising Division has determined that EP Henry, a maker of concrete landscaping pavers, violated the procedures that govern the advertising industry’s system of self-regulation.  EP Henry promoted the outcome of a case decided by NAD directly to its customers and, in the process, mischaracterized NAD’s findings.

NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD procedures make clear that parties to an NAD case are prohibited from using NAD decisions for promotional purposes.

NAD examines advertising claims to assure that they are truthful, accurate and not misleading and NAD’s review is impartial. Self-regulation is a voluntary process and participating companies agree that decisions will not be used for promotional purposes.

Effective self-regulation requires that participants adhere to both the letter and the spirit of the self-regulatory system.

In the underlying case, several makers of concrete pavers had challenged certain advertising claims made by a competing maker of concrete pavers.