BBB National Programs Archive

NAD Refers Advertising for AMILIFE EDC Fidget Spinner to FTC After Advertiser Declines to Participate in Self-Regulatory Process

New York, NY – Oct. 31, 2017  – The National Advertising Division has referred advertising claims made by for its AMILIFE EDC Fidget Spinner & Fidget Spinner EDC Hand Spinner products to the Federal Trade Commission after the company declined to participate in the NAD process.

NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus.

As part of its routine monitoring program, NAD requested substantiation for claims that included:

  • “ADHD Focus Anxiety Relief Toys”
  • “Great for Anxiety, Focusing, ADHD, Autism . . .”
  • “Relieving ADHD, OCD, Anxiety, Stress . . .”
  • “Great for anxiety, focusing, ADHD, autism. . .”

NAD noted in its decision that the challenged claims promise consumers that using the advertised fidget spinner products will relieve certain health conditions including anxiety, ADHD and autism.

The advertiser failed to file a substantive written response or provide any evidence to

substantiate the challenged claims. Given the potential impact of these claims, NAD was disappointed that the advertiser declined to participate in the self-regulatory forum’s inquiry into the truth and accuracy of these claims.

After repeated attempts to engage the advertiser in the self-regulatory process, and based on its failure to file a substantive written response, NAD has referred this matter to the FTC for further review.

Note: A recommendation by NAD to modify or discontinue a claim is not a finding of wrongdoing and an advertiser’s voluntary discontinuance or modification of claims should not be construed as an admission of impropriety. It is the policy of NAD not to endorse any company, product, or service. Decisions finding that advertising claims have been substantiated should not be construed as endorsements.