BBB National Programs Archive

Nad Refers Claims Made by Eastman Kodak to FTC for Review, Advertiser Declines to Participate

New York, New York – August 26,  2009 –The National Advertising Division of the Council of Better Business Bureaus has referred advertising for inkjet ink and printers, published by Eastman Kodak Co., to the Federal Trade Commission (FTC) for further review, following the advertiser’s decision not to participate in an NAD proceeding.

The advertising at issue was challenged before NAD, the advertising industry’s self-regulatory forum, by HP, a maker of competing ink and printers.

NAD requested substantiation for claims that consumers will save on average $110 annually on ink by switching to Kodak ink and printers. 

NAD noted that it was disappointed that the advertiser declined to participate in the self-regulatory proceeding.  In light of the advertiser’s position and pursuant to NAD procedures, NAD has referred the matter to the FTC for review.